Experience

Standart Pompa

• Türkiye
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Sales & Marketing

  • Jan 2018 - Present

  Working hard to be the best pump, fire systems & booster company in EMEA.In Standart Pompa we are producing;-Boosters & pumps for water supply for more than 6 decades with more than 4.000+ product range-Tailor made liquid transfer pumps for industry providing the best "value paid" solutions.-UL-FM and NFPA 20 certificated fire systems since 2011As Standart Pompa we are;-More than 300 people with 20 of us in R&D department-Operating with 50+ CNCs in a 30.000m2 closed area at Dudullu-Istanbul-Exporting to 100+ countries, with our own brands-Also producing as OEMs of very well-known global brands"We deliver customized solutions. In standard."



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Digital Marketing Manager

  • Nov 2016 - Jul 2017

  Responsible of Data Management Platform (DMP) launch. With this, aims to: ___Customize the digital communication and optimize the media spending___Provides a new business model for mobile marketing___Enrich Turkcell data with 2nd parties and position the company in “big data” business

• Marketing Strategy and Excellence Manager

  • Apr 2015 - Nov 2016

  LTE program manager: ___Coordinated 8 teams with 200 attendees among the company___Drove the strategic roadmap of upcoming service opportunities for LTE___Played an active role in marketing communication activities, with a 35MTL budget ___Led new tariffs and campaigns aiming superior experience and add-on service benefits___Delivered a comprehensive ready-user penetration plan with highly uptakes in 6 months___Launched seamless subscription processAs a result the project:___ Overachieved 4.7M ready-user-plan just before the launch___ Made a huge impact on stores’ traffic, with the help of 7M sim card changes in 6-months-time___ Transferred %30 of users to 4.5G, ending up as the leading operator in 4.5G market share___ Shifted %26 of network traffic to 4.5G, providing the fastest speeds recommended by Ookla___ Moved 4M subscribers to new tariffs, resulting %30 upsell and x2 quota usage in 9 months

• Consumer Segment Marketing Manager

  • Apr 2013 - Apr 2015

  Launched an online acquisition platform, with an offline-online hybrid process___Digitalized offline acquisition process on companies web site & promoted it with ATL activities___Provided sim-card deliveries & automatized validations with the help of 3rd party partnerships___Achieved incremental +%5 acquisitions from this channel in 6-months-time after the launch___Won CXO award as the most innovative project of the year in marketing departmentLaunched bundled tariffs with aggressive ATL campaigns of 4M TL budget/year ___Took deep-dive, analytical actions in micro-management level for upsell purposes___Increased the internet penetration from %20 up to %30s with continuous improvementImplemented new smart ways of communication for customer campaigns___Integrated a new Location Based Services by matching areas of vacation with target customers___Achieved x2 conversion rates with a cost-effective approach___Won CXO award as the most creative & cost-effective method to communicateConducted trend analysis, market researches to rationalize segment opportunities

• Senior Vendor Manager & Product Manager

  • Jun 2008 - Apr 2013

  Managed Apple and Samsung accounts, by collaboratively working with vendors & distributors ___Launched several smartphones campaigns including iPhone 4S and iPhone 5___Won CXO award for the agile planning just before and after the iPhone 5 launchLed innovative projects in smartphone contract systems as follows:___Implemented alternative payment systems for non-eligible postpaid customers___Provided flexibility in contracts with upgrade / downgrade scenarios___Reorganized the penalty rules & contract renewal processes with a customer oriented approach___Launched unlimited mobile tariffs, as the first initiator in the telecom market



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Brand Manager

  • Feb 2008 - Jun 2008

  Launched secured e-commerce system marketing plan, known as “Zero Risk”Worked in redesign of “brand identity” activities Launched secured e-commerce system marketing plan, known as “Zero Risk”Worked in redesign of “brand identity” activities



Ülker

• Türkiye
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jun 2005 - Feb 2008

  Responsible of new product launches and marketing activities of coffee & tea beveragesImplemented brand equity & positioning strategies Managed 5 ATL campaigns with almost 15M TL ATL budget in total Received Effie 2007 Golden Award in Beverages Category Responsible of new product launches and marketing activities of coffee & tea beveragesImplemented brand equity & positioning strategies Managed 5 ATL campaigns with almost 15M TL ATL budget in total Received Effie 2007 Golden Award in Beverages Category