Marjorie Mackenzie
Strategy Director at TAXI- Claim this Profile
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Bio
Philip K.
I worked with Marj in the same company a while ago and was dying for a chance for us to work together on a project I was spearheading. It finally happened and I can't praise Marj enough. Everything from how she presented herself, the journey and the deliverables, I was very impressed. Anybody that will utilize Marj's talents will get their money's worth and more! Can't wait till next time!
Anne Dean
As Senior Account Director, Marjorie brought her strategic business savy to the key accounts that she was responsible for. Marjorie was always looking to understand a client's key business objectives as it related to communication and design - what were they really trying to achieve and why? This approach helped the agency to elevate our relationships with key clients and retail partners, ensuring we were tapping into what really motivated a shopper/consumer to making a buying decision. Marjorie was also a key leader in Public Label's growth and development as a newer agency in the Canadian Marketing. Always bringing new ideas and approaches to the table for discussion and consideration. As a people manager, she was a great mentor, supporter of great talent, and sounding board for our team. As an entrepreneur, she will excel due to her ambition, strategic approach, and desire to dig-in and truly understand her client's needs/aspirations. Marjorie is an empathetic and action oriented leader in the marketing world. She is a great asset to any client's business or agency team!
Philip K.
I worked with Marj in the same company a while ago and was dying for a chance for us to work together on a project I was spearheading. It finally happened and I can't praise Marj enough. Everything from how she presented herself, the journey and the deliverables, I was very impressed. Anybody that will utilize Marj's talents will get their money's worth and more! Can't wait till next time!
Anne Dean
As Senior Account Director, Marjorie brought her strategic business savy to the key accounts that she was responsible for. Marjorie was always looking to understand a client's key business objectives as it related to communication and design - what were they really trying to achieve and why? This approach helped the agency to elevate our relationships with key clients and retail partners, ensuring we were tapping into what really motivated a shopper/consumer to making a buying decision. Marjorie was also a key leader in Public Label's growth and development as a newer agency in the Canadian Marketing. Always bringing new ideas and approaches to the table for discussion and consideration. As a people manager, she was a great mentor, supporter of great talent, and sounding board for our team. As an entrepreneur, she will excel due to her ambition, strategic approach, and desire to dig-in and truly understand her client's needs/aspirations. Marjorie is an empathetic and action oriented leader in the marketing world. She is a great asset to any client's business or agency team!
Philip K.
I worked with Marj in the same company a while ago and was dying for a chance for us to work together on a project I was spearheading. It finally happened and I can't praise Marj enough. Everything from how she presented herself, the journey and the deliverables, I was very impressed. Anybody that will utilize Marj's talents will get their money's worth and more! Can't wait till next time!
Anne Dean
As Senior Account Director, Marjorie brought her strategic business savy to the key accounts that she was responsible for. Marjorie was always looking to understand a client's key business objectives as it related to communication and design - what were they really trying to achieve and why? This approach helped the agency to elevate our relationships with key clients and retail partners, ensuring we were tapping into what really motivated a shopper/consumer to making a buying decision. Marjorie was also a key leader in Public Label's growth and development as a newer agency in the Canadian Marketing. Always bringing new ideas and approaches to the table for discussion and consideration. As a people manager, she was a great mentor, supporter of great talent, and sounding board for our team. As an entrepreneur, she will excel due to her ambition, strategic approach, and desire to dig-in and truly understand her client's needs/aspirations. Marjorie is an empathetic and action oriented leader in the marketing world. She is a great asset to any client's business or agency team!
Philip K.
I worked with Marj in the same company a while ago and was dying for a chance for us to work together on a project I was spearheading. It finally happened and I can't praise Marj enough. Everything from how she presented herself, the journey and the deliverables, I was very impressed. Anybody that will utilize Marj's talents will get their money's worth and more! Can't wait till next time!
Anne Dean
As Senior Account Director, Marjorie brought her strategic business savy to the key accounts that she was responsible for. Marjorie was always looking to understand a client's key business objectives as it related to communication and design - what were they really trying to achieve and why? This approach helped the agency to elevate our relationships with key clients and retail partners, ensuring we were tapping into what really motivated a shopper/consumer to making a buying decision. Marjorie was also a key leader in Public Label's growth and development as a newer agency in the Canadian Marketing. Always bringing new ideas and approaches to the table for discussion and consideration. As a people manager, she was a great mentor, supporter of great talent, and sounding board for our team. As an entrepreneur, she will excel due to her ambition, strategic approach, and desire to dig-in and truly understand her client's needs/aspirations. Marjorie is an empathetic and action oriented leader in the marketing world. She is a great asset to any client's business or agency team!
Experience
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TAXI
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Canada
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Advertising Services
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700 & Above Employee
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Strategy Director
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Jan 2023 - Present
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Accomplice Brand Consulting, Inc.
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Ontario, Canada
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President
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Oct 2021 - Jan 2023
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Public Label
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Director
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Nov 2020 - Oct 2021
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ASTOUND Group
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United States
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Advertising Services
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100 - 200 Employee
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Senior Director, Design Strategy
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Oct 2017 - Mar 2020
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Independent Brand Consultant
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May 2017 - Oct 2017
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Figure3
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Canada
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Design Services
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1 - 100 Employee
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Vice President, Retail
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Nov 2014 - May 2017
Lead the strategic approach to and execution of relevant, branded retail experiences that facilitate emotional connections with consumers. Cultivate and mentor the retail design team. Develop strategic direction through research and proprietary workshops. Cultivate client relationships and develop new business leads. Lead the strategic approach to and execution of relevant, branded retail experiences that facilitate emotional connections with consumers. Cultivate and mentor the retail design team. Develop strategic direction through research and proprietary workshops. Cultivate client relationships and develop new business leads.
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Pigeon Brands
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Canada
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Design Services
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1 - 100 Employee
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Account Director
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Nov 2010 - Nov 2014
• Lead internal team to develop strategic brand and design direction for key accounts • Consult on retail environments, consumer insights and brand development both internally and for clients • Manage client projects through from inception to completion (package design, marketing, branding, shopper marketing) • Develop new business • Manage and develop Brand Consultant(s) and Coordinators(s) • Lead internal team to develop strategic brand and design direction for key accounts • Consult on retail environments, consumer insights and brand development both internally and for clients • Manage client projects through from inception to completion (package design, marketing, branding, shopper marketing) • Develop new business • Manage and develop Brand Consultant(s) and Coordinators(s)
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Perennial | DCM
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Business Director
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Jun 2002 - Nov 2010
• Work with internal team to develop strategy and brand direction for clients • Evaluate creative against agreed strategic direction • Apply understanding of retail environments, consumers and branding to consult internally and for clients • End-to-End project management and guidance • Develop new business • Manage and develop Business Manager(s) and Coordinator(s) • Clients: Canadian Tire Corp., Weston Bakeries, Mendocino Clothing Co., La Maison Simons, Atlantic Lottery Corporation, Irving Oil, Irving Tissue, North Atlantic Petroleum, Purolator Courier, Mark McEwan, SirCorp, Ivanhoe Cambridge, XM Satellite Radio, Procter & Gamble, Sleeman Brewing and Malting Co., Zellers, Giant Foods LLC, Loblaw Companies Ltd., Andrew Peller Ltd., Bell Canada (Solo), Suncor Energy Products, Royal Bank of Canada, Ahold USA Show less
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HMG Worldwide / HMG Griffith
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Toronto, ON
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Account Executive
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Jan 1998 - Jun 2002
• Manage and develop projects through existing client base • Secure new business from targeted clients • Conduct evaluations of the competitive environment and set design strategy based on findings • Manage the development of client relationships, including presentation development and execution, submission of design and pricing proposals and managing production and implementation of programs • Manage and coach Account Coordinator(s) • Manage and develop projects through existing client base • Secure new business from targeted clients • Conduct evaluations of the competitive environment and set design strategy based on findings • Manage the development of client relationships, including presentation development and execution, submission of design and pricing proposals and managing production and implementation of programs • Manage and coach Account Coordinator(s)
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Education
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1989 - 1993
University of Toronto - University College
BA, English, History -
1983 - 1985
Havergal College
Community
