Experience

Brunswick Community College

• United States
• Education Administration Programs
• 100 - 200 Employee

• Director of Public Relations & Marketing

  • Apr 2021 - Present

  Manages all marketing and external public relations of the College. Develops strategies, plans, and programs to maximize outcomes for the College. In support of the strategic objectives, enhance the College’s reputation, recognition, and image. Member of the President’s Leadership Cabinet. Manages all marketing and external public relations of the College. Develops strategies, plans, and programs to maximize outcomes for the College. In support of the strategic objectives, enhance the College’s reputation, recognition, and image. Member of the President’s Leadership Cabinet.



UNC Charlotte

• United States
• Higher Education

• EPIC Assistant Director, Marketing & Communications

  • Apr 2015 - Apr 2021

  Lead strategic development and implementation of comprehensive marketing and communication plans to support EPIC’s vision. Managed the design of all marketing materials, including print, digital, and web communications. Primary point of contact for outside media. Developed messaging/articles for internal and external audiences (average open rate of 38%). Oversaw outreach opportunities at conferences, summits, and seminars (increased seminar attendance 97% over the previous year). Managed a database of 5,000 contacts. Served as Communications Director for UNC Charlotte's Staff Council, which represents over 3,000 employees.



Gaston Regional Chamber

• Consumer Services
• 1 - 100 Employee

• Director of Marketing and Membership

  • Oct 2009 - Mar 2015

  Managed all communications, marketing, and public relations. This included all press releases, website content, and social media marketing. Managed and tracked all aspects of membership sales, member engagement/retention, and supervised team to ensure established membership goals were met. Managed all communications, marketing, and public relations. This included all press releases, website content, and social media marketing. Managed and tracked all aspects of membership sales, member engagement/retention, and supervised team to ensure established membership goals were met.



Centralina Council of Governments

• United States
• Medical Practices

• Member Services Associate

  • Nov 2003 - Jun 2009

  Worked on projects for a regional agency to promote cohesive planning, workforce development, and sustainable growth. Projects included: law enforcement assessments, data gathering for grants, grant writing, and community feedback meetings. Worked on projects for a regional agency to promote cohesive planning, workforce development, and sustainable growth. Projects included: law enforcement assessments, data gathering for grants, grant writing, and community feedback meetings.



Taybank

• United States
• Advertising Services

• Owner

  • Jun 1999 - 2009

  Owned and operated a seasonal retail business that generated 1000+ orders and $25K-$40K in sales each year. Created a strong customer base. Required excellent organizational, computer, and customer service skills. Owned and operated a seasonal retail business that generated 1000+ orders and $25K-$40K in sales each year. Created a strong customer base. Required excellent organizational, computer, and customer service skills.



New Horizons Computer Learning Centers

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Corporate Trainer

  • 1997 - 1999

  Trained clients on various Microsoft applications. Clients ranged from the general public, large corporations (Coca Cola Consolidated, Wells Fargo, Lucent, Vanguard) and elected officials. Trained clients on various Microsoft applications. Clients ranged from the general public, large corporations (Coca Cola Consolidated, Wells Fargo, Lucent, Vanguard) and elected officials.



Polymerland/GE

• Trainer

  • 1994 - 1997

  Developed, coordinated, and implemented training for over 200 personnel of plastic resin distribution subsidiary of GE Plastics. Managed onboarding of new hires, developed the training curriculum for customer service and sales reps, trained all on internal systems, Microsoft Office, and company policies and procedures. Selected to participate on ISO-9001 executive team responsible for driving certification.

• Customer Service Representative

  • 1991 - 1994

  Provided assistance to customers along the East Coast with full order process from inquiries, placement, and problem resolution. Worked closely with sales representatives, internal departments, and suppliers to ensure great customer service. Was heavily involved with interviewing potential customer service representatives; was a member of the Quality Council, Morale Committee and a participant in numerous process improvement committees.