Kevin Greenlee
Senior Product Manager, e-commerce experience at Artifact Uprising®- Claim this Profile
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Bio
Angie Kurdys
Kevin is a strong leader with skills in creative problem solving, diligence, and collaboration. From day 1, Kevin jumped into his role on the team and came up to speed quickly. Kevin is highly proficient in creatively using analytics and research to inform internal roadmapping for a given objective. He is also diligent - willing to iterate on solutions to a problem if the initial findings aren't as expected, and not giving up on it. Kevin demonstrates strong leadership through peer collaboration and guidance, working both with his direct teammates and other teams . Given the opportunity, I would be ecstatic to work with Kevin again in the future.
Angie Kurdys
Kevin is a strong leader with skills in creative problem solving, diligence, and collaboration. From day 1, Kevin jumped into his role on the team and came up to speed quickly. Kevin is highly proficient in creatively using analytics and research to inform internal roadmapping for a given objective. He is also diligent - willing to iterate on solutions to a problem if the initial findings aren't as expected, and not giving up on it. Kevin demonstrates strong leadership through peer collaboration and guidance, working both with his direct teammates and other teams . Given the opportunity, I would be ecstatic to work with Kevin again in the future.
Angie Kurdys
Kevin is a strong leader with skills in creative problem solving, diligence, and collaboration. From day 1, Kevin jumped into his role on the team and came up to speed quickly. Kevin is highly proficient in creatively using analytics and research to inform internal roadmapping for a given objective. He is also diligent - willing to iterate on solutions to a problem if the initial findings aren't as expected, and not giving up on it. Kevin demonstrates strong leadership through peer collaboration and guidance, working both with his direct teammates and other teams . Given the opportunity, I would be ecstatic to work with Kevin again in the future.
Angie Kurdys
Kevin is a strong leader with skills in creative problem solving, diligence, and collaboration. From day 1, Kevin jumped into his role on the team and came up to speed quickly. Kevin is highly proficient in creatively using analytics and research to inform internal roadmapping for a given objective. He is also diligent - willing to iterate on solutions to a problem if the initial findings aren't as expected, and not giving up on it. Kevin demonstrates strong leadership through peer collaboration and guidance, working both with his direct teammates and other teams . Given the opportunity, I would be ecstatic to work with Kevin again in the future.
Credentials
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Certified SAFe® 4 Product Owner/Product Manager
Scaled Agile, Inc.Feb, 2019- Nov, 2024 -
PMCII
Pragmatic Institute (Pragmatic Marketing + TDI)Feb, 2019- Nov, 2024
Experience
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Artifact Uprising®
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United States
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Manufacturing
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1 - 100 Employee
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Senior Product Manager, e-commerce experience
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Nov 2021 - Present
• Create and own the product roadmap generating $35MM in yearly sales; utilize a deep understanding of both customer needs and business objectives to prioritize problems and collaborate with Design and Engineering to implement creative solutions• Increased revenue and project starts by 15% in 6 months by researching key points of friction, opportunity sizing, testing, prioritizing, and implementing solutions such as improved pricing transparency, Google sign-in, and site search• Devised, launched, and evaluated 20 A/B tests on site to drive user behavior learnings in addition to improvement in key metrics such as project start rate and conversion rate; digested test learnings into actionable focus areas and next steps• Created and continue to lead the company’s first cross-functional stakeholder team of 12 internal stakeholders; collaborate across functions to identify e-commerce customer needs and potential solutions; align the team around top areas of focus• Expanded customer feedback coverage, including live interviews, surveys, and direct on-site feedback, to clearly understand customer needs and problems across products; use feedback for objective definition and feature prioritization• Manage a product manager; give actionable feedback that helps to foster professional development Show less
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Product Manager, Growth / Emerging Products
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Feb 2020 - Nov 2021
• Improved time to launch new products by 50% by developing new software from 0 to 1 to automate and streamline the product listing process; own and manage the roadmap for internal software used to create and list new products• Collaborated with 6 external vendors to align on requirements for and develop APIs to process orders and send to vendors• Led customer feedback collection including live interviews, surveys, and data analysis to understand and quantify needs• Increased site traffic 15% by understanding, prioritizing, and overseeing development and implementation of SEO improvements Show less
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Couchsurfing International
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Manager, Web experience
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May 2019 - Dec 2019
• Directed all product development, including Design and Analytics; lead problem definition, feature generation and prioritization for all tech work; communicate directly with CEO on business needs, prioritization, and timelines • Led 2 agile teams to create the optimal experience for users across platforms; provide business and user context to the teams around prioritization of needs and success of each completed initiative; implement agile team processes to maximize throughput • Developed company product strategy, including design principles and data practices, and oversee its implementation across Product team; emphasize the inclusion of user data and research as a key component for prioritization • Boosted account creation rate by 18% by introducing a call to action; generated 300k new registered users in 6 months • Decreased monthly spending on Maps API by 87% by switching to a new provider while preserving quality UX • Served as the single point of contact between Product and other stakeholder teams such as Support, Trust & Safety, and Operations; qualify and prioritize needs and communicate expected timelines to all stakeholders Show less
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Product Manager, Audience Modeling (Oracle Data Cloud)
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Jul 2018 - May 2019
• Directed the development of audience targeting software to maximize the efficiency of clients’ digital advertising, generating over $120 million in yearly revenue; worked with clients and business stakeholders to understand needs and define solutions• Developed from scratch, using VBA, internal software enabling account managers to instantly generate and organize insights reports for clients in Excel across 40 data sources; 50+ reports were presented to 30+ Fortune 500 companies in the first year• Owned roadmapping and development of software used by account managers over 50 times per day to advise clients on the optimal sizes for their digital advertising campaigns; reduced media waste by 10% by automating sizing outputs• Improved average model quality by 35% by establishing key standards for model output and driving algorithm improvements• Led biweekly business review meetings to answer tech questions about Audience Modeling products and necessary tech work• Trained users on Audience Modeling products and features; created and maintained reference materials around proper use Show less
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Product Manager, CPG Audiences (Oracle Data Cloud)
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Jan 2016 - Jul 2018
• Oversaw the creation and implementation of Audience products utilized by CPG go-to-market teams, including sizing, modeling, profiling, and tracking; communicated user and client needs to the Product team and prioritized according to business impact• Devised and built, using VBA, the Buyer360: Brand, a profiling deliverable that identifies a group of known buyers, profiles them across all ODC owned data sources, and generates a client-ready PowerPoint deck within a 24-hour turnaround; enabled delivery of over 40 reports across two quarters to top CPG advertisers• Developed CPG Audience strategy for CPG, including best practices and talk tracks for sizing, modeling, and build capabilities, spanning four teams and over $113 million of yearly revenue; led weekly meetings with GTM teams to communicate best practices and gather feedback across products, platforms, and guidelines• Created internal tools, using VBA and SQL, to simplify Audience-related calculations for GTM team members, including partner overlap and sizing estimates, operationalized Qubole queries for easy distribution across users• Compiled CPG Audience revenue reporting using VBA in Excel and presented monthly reports to VP/GM of CPG• Created and presented training documentation for CPG audience tools; distributed materials across CPG and Outbound Product teams Show less
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The Weather Channel
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United States
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Media and Telecommunications
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400 - 500 Employee
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Senior Manager, Enterprise Solutions
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Oct 2013 - Dec 2015
• Directed the implementation of weather triggered advertising campaign for largest strategic clients from start to finish; provided and presented full strategic recommendations, including scoping, media strategy, and measurement; oversaw internal groups responsible for execution • Oversaw development work on custom integrations, including weather triggered email and social media campaigns and integrations with the bespoke API; assessed client needs and communicated to development team • Managed Amazon Redshift databases through SQL, containing client sales and site activity data; queried databases to assemble data sets for custom analysis and campaign evaluation • Conducted custom analysis to evaluate campaign performance and glean actionable weather-related insights for Fortune 500 clients; used statistical procedures to measure the impact of media campaigns on sales, site activity, and other key metrics; compiled final presentations and delivered directly to client Show less
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Analyst, Digital Analytics
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Nov 2011 - Oct 2013
- Developed company-wide digital attribution process and build attribution models for Fortune 500 companies to quantify the impact of each digital marketing medium and partner on conversion rate - Built reporting tools according to the needs of planning teams using VBA, SQL and SAS to minimize lead time for digital reporting - Built advanced marketing mix models to quantify the impact of marketing on sales; advised client on buying strategy, including TV dayparts and durations, regional variations, and seasonal effects - Managed the Site Analytics reporting for a top furniture retailer; oversee the process from start to finish, including data capture, database structure, report assembly, and presentation to client - Re-engineered Site Analytics reporting process to refresh automatically from a centralized database; reduced report assembly time from two weeks to two days Show less
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Dratfield Analytics, Inc.
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Market Research
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1 - 100 Employee
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Senior Analyst, Advanced Analytics
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Jun 2010 - Nov 2011
- Built advanced marketing mix models to quantify the impact of marketing vehicles on clients’ sales; utilize model outputs to calculate marketing effectiveness, return on investment, advertising saturation levels, and optimal pricing levels - Developed simulators for clients to forecast future sales based on varying market conditions and levels of spending; adjusted for expected external effects and other client specifications; highlighted opportunities for additional brand growth - Designed custom Excel spreadsheet templates to expedite data processing and review, as well as post-hoc calculations - Brainstormed with team members to devise variables for modeling, including geographical, competitive, and economic effects, as well as transformations for marketing variables, while ensuring statistical accuracy and validity - Communicated directly with clients via email and phone to organize data collection process and data review sessions to ensure accuracy of modeling databases; operated closely with senior management to determine and execute best approach for data gathering, processing, and database assembly Show less
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Education
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Washington University in St. Louis
BSBA, Marketing, Psychology
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