Experience

Sony Biotechnology Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Vice President Global Marketing

  • Apr 2023 - Present

• Sr. Director, Global Marketing

  • Nov 2019 - May 2023

• Director of Product Marketing

  • May 2018 - Nov 2019

  Responsible for product and portfolio management for innovative flow cytometry systems. Leads development of internal and external strategy for product lines and execution of tactical initiatives. Focus on working within cross functional teams to develop robust product pipeline and deliver on financial targets.



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Manager, Global Marketing

  • Feb 2016 - Apr 2018

  Responsible for product and portfolio management for hematology product line. Key focus includes working with cross functional teams on activities related to product development, and regional marketing teams and external partners on go- to- market planning.



BD

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Director, Life Science research Instrumentation/ Clinical Markets

  • Apr 2013 - 2016

  Lead product management team to develop a global portfolio/marketing strategy for flow cytometry instrument systems serving life science research segment / and for clinical laboratory diagnostics. Delivered multiple product launches through phase-gated product development processes, exceeding growth targets, Developed Portfolio positioning, pricing, competitive and market analysis to implement an effective go-to-market strategy and executed on tactical plans/ digital marketing… Show more Lead product management team to develop a global portfolio/marketing strategy for flow cytometry instrument systems serving life science research segment / and for clinical laboratory diagnostics. Delivered multiple product launches through phase-gated product development processes, exceeding growth targets, Developed Portfolio positioning, pricing, competitive and market analysis to implement an effective go-to-market strategy and executed on tactical plans/ digital marketing campaigns, Implemented customer facing educational events worldwide, worked collaboratively with regional marketing and Sales teams, worked on developing product strategy collaboratively with regulatory agencies.

• Group Marketing Manager, Research Instrumentation

  • Mar 2004 - Apr 2013

  Managed a team responsible for a growing research instrument portfolio of cell analyzers and software and executed on portfolio strategy; Developed tactical plans to deliver growth and maintain product positioning. Delivered key product launches with execution of outbound activities worldwide. Lead competitive analysis, sales strategy and developed promotional plans to maintain share of sales in a rapidly evolving market environment Lead worldwide launch of an innovative research… Show more Managed a team responsible for a growing research instrument portfolio of cell analyzers and software and executed on portfolio strategy; Developed tactical plans to deliver growth and maintain product positioning. Delivered key product launches with execution of outbound activities worldwide. Lead competitive analysis, sales strategy and developed promotional plans to maintain share of sales in a rapidly evolving market environment Lead worldwide launch of an innovative research platform (system and consumables) Delivered a worldwide program to support portfolio positioning and benefits - to grow share of sales Developed process for product life cycle management Conducted extensive Voice of customer, alpha and beta testing of product and primary market research.



BD

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Technical Support Supervisor/ Product Manager

  • 2000 - 2004

  Managed a growing portfolio of products for cell biology – including microarrays, cDNA and PCR Cloning, nucleic acid purification, yeast two hybrid analysis, viral expression and RNA interference technology –serving the life science research market and drug discovery. Manager for a group of 4 technical support specialists supporting molecular and cell biology products



Salk Institute for Biological Studies

• United States
• Research Services
• 700 & Above Employee

• Postdoctotal Research Associate

  • Aug 1998 - Jun 2000