Experience

• Client Brands: AARP Discounts, AARP Caregiving, OptumRx, Chase, EyeMed, Delta Dental, Collette Travel, United Income • Manages full-funnel, multi-channel marketing campaigns to meet various client objectives (e.g. awareness, engagement, lead generation, customer acquisition, retention) with budgets totaling ~$9 million • Directs creative development, review, execution, and measurement of 65+ campaign tactics, including website builds, videos, print ads, direct mail, email, and digital media (programmatic display and paid search, social, native, and video) • Works with research, data, and media teams to build and apply customer profiles and data models for audience targeting; achieved 42% lift in performance over BAU for direct mail • Develops scopes of work, briefs, and client presentations on campaign strategy, testing, and performance • Key contributor to growth of agency’s largest affiliate account, doubling annual revenue goal and exceeding it by >50% • Notable accomplishments include: o >1 million website visits in 4 mos. and 30% conversion rate from digital campaigns w/ floodlight tagging o Redesigned and re-launched aarppharmacy.com with complex API tools for drug and pharmacy searches o Planned and executed a direct mail test that drove ~400% higher response rate and 90% better cost efficiency than BAU tactics, proving the value of a strategic retention campaign to be part of the next year’s plan Show less



• • Oversaw Customer Relationship Marketing (CRM) email operations for 1 million members • Directed testing and strategy to optimize CRM email template performance and managed new template development • Managed AARP Member Advantages website content, app message center/push notifications, and social media assets • Directed development of collateral (print and swag) for National Book Festival



• • Researched and summarized case law for associates and partners • Drafted portions of claim charts in preparation for filing a complaint • Drafted and prepared exhibits for IP litigation





• • Electronically tagged documents for IP litigation • Contributed to categorization of documents and production requests • Performed searches and compiled lists of hot documents for deposition and trial preparation



• Administered English language exams to all student levels, graded exams.



• Managed office, handled client relations, drafted letters and settlement demands, organized case files.



• Prepared legal documents, summarized depositions, compiled and organized case data.



• • Took reservations and assigned tables to servers • Welcomed and seated guests • Presented menu and answered questions • Took orders and served guests