Experience

Logitech G

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Head of Global Brand Partnerships

  • Oct 2022 - Present

  Set strategy and management of a robust portfolio of partnerships with industry leaders such as Disney, McLaren, Riot Games, EA Games, Gucci Gaming Academy, Herman Miller, Meta, and PlaySeat, spearheading strategic initiatives to enhance brand equity and fuel revenue growth for Logitech G through comprehensive business planning and go-to-market execution.

• Senior Product Marketing Manager

  • Apr 2020 - Dec 2022

  Led product launches, creative campaigns and programs receiving multiple accolades for marketing excellence, including two esteemed Gold ADDY Awards.



Logitech

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head of Global Brand Partnerships

  • Oct 2022 - Present

  Set strategy and management of a robust portfolio of partnerships with industry leaders such as Disney, McLaren, Riot Games, EA Games, Gucci Gaming Academy, Herman Miller, Meta, and PlaySeat, spearheading strategic initiatives to enhance brand equity and fuel revenue growth for Logitech G through comprehensive business planning and go-to-market execution.

• Senior Product Marketing Manager

  • Apr 2020 - Sep 2022

  Led product launches, creative campaigns and programs receiving multiple accolades for marketing excellence, including two esteemed Gold ADDY Awards.

• Brand Manager

  • Jul 2017 - Mar 2020

  Pitched and launched the first customizable bluetooth speaker - myBOOM 3 - on studio.ultimateears.com. Ultimate Ears is part of the Logitech Group.Responsible for NPI marketing strategy, incl. product positioning, internal and external communications, marketing campaigns and more., including our top-selling BOOM 3 and MEGABOOM 3 speakers, as well as responsible for global brand partnerships.

• Brand and Portfolio Manager

  • Jan 2016 - Jun 2017

  - Develop and manage the execution of strategic, integrated marketing plan, aligning to product timelines and goals- Shape brand definition, product positioning and consumer-facing messaging, and align all cross-functional teams to ensure adherence and consistency at a global level- Develop, manage and oversee execution of brand marketing campaigns — brief development, creative execution, analytics — in partnership with both internal teams and outside agencies- Identify key success metrics, measure and report on the performance of all marketing activity, along with recommendations for improvement, optimization, and scaled growthResults:Continuous improvements: -8% on product cost, -45% on project cost, +44% revenue.Project optimized by 2 months from kick-off to mass production. Show less

• Junior Brand and Portfolio Manager

  • May 2014 - Jan 2016

  Marketing assets and programs development: Packaging, web, PR, social media, in store.New product and marketing campaign launches.Business analysis and business opportunities building.

• Trade Marketing (EMEA)

  • Oct 2013 - Apr 2014

  Data analysis, definition and implementation of KPI's.Project management: Implementation of a tracking tool in new countries, tool improvements and definition of procedures.Creation of trade marketing reports for the global business group.



Ultimate Ears

• United States
• Musicians
• 1 - 100 Employee

• Brand Manager

  • Jul 2017 - Mar 2020

  Pitched and launched the first customizable bluetooth speaker - myBOOM 3 - on studio.ultimateears.com. Ultimate Ears is part of the Logitech Group. Responsible for NPI marketing strategy, incl. product positioning, internal and external communications, marketing campaigns and more., including our top-selling BOOM 3 and MEGABOOM 3 speakers, as well as responsible for global brand partnerships. Deep experience in working with a cross-functional team across product development, creative agencies, regional sales, consumer insights, analytics, corporate communications, legal, web and engineering. Show less



Franck Muller Watchland SA

• Switzerland
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Associate Brand Manager

  • Mar 2013 - Jul 2013

  Brand Identity analysis and recommendations. Competitive analysis (product and communication). Product marketing (sales kit, promotions), sales support for specific clients. Event planning (Baselworld, WPHH Hong Kong, Top Marques Monaco). On-boarding and Training materials. Brand Identity analysis and recommendations. Competitive analysis (product and communication). Product marketing (sales kit, promotions), sales support for specific clients. Event planning (Baselworld, WPHH Hong Kong, Top Marques Monaco). On-boarding and Training materials.



BCV - Banque Cantonale Vaudoise

• Switzerland
• Banking
• 700 & Above Employee

• Market Research / Analyst

  • Oct 2012 - Jan 2013

  Qualitative and Quantitative market research on associations and their relation with bank industry on behalf of BCV (Banque Cantonale Vaudoise) in order to make a customized proposal for that type of clientele - Market share determination, positioning, segmentation, marketing mix modeling, competitor analysis, choice modeling (banking and non-banking services) Qualitative and Quantitative market research on associations and their relation with bank industry on behalf of BCV (Banque Cantonale Vaudoise) in order to make a customized proposal for that type of clientele - Market share determination, positioning, segmentation, marketing mix modeling, competitor analysis, choice modeling (banking and non-banking services)