Ariza Ellaine Gabriel
Assistant Marketing Head at Mr. Quickie Corp- Claim this Profile
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Bio
Experience
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Mr. Quickie Corp
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Philippines
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Retail
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1 - 100 Employee
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Assistant Marketing Head
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Jan 2023 - Present
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Marketing Manager
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Jun 2020 - Jan 2023
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Marketing Officer
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Dec 2019 - Apr 2020
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Mr. Quickie Corp
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Philippines
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Retail
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1 - 100 Employee
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Marketing Officer
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Sep 2018 - Dec 2019
• Assist the Marketing Head in conceptualizing and managing strategic marketing plans and programs.• Duties will be concentrated on handling new business concepts and Pronto Marketing.• Will also handle the following: CSR, Social Media and New Media Content for new business concepts, Corporate Events, and Site Evaluation.• Conceptualize & implement promotional & sales strategies.• Conduct & evaluate customer survey to monitor behavior & insights of our clients.• Conduct market check and analysis to ensure shop marketability and profitability (site evaluation, competitor check, and price check).• Supervise the implementation of plans, schedules, and on-site coordination of events.• Report updates for every project progress on a weekly, monthly and yearly basis.• Monitor monthly sales transaction for new business concepts and franchised shops.• Conduct training for new employees on Marketing support, scope, and programs.• Update content, monitor and answer new business concepts social media and new media accounts.• Negotiate for possible corporate, institutional and merchant tie-ups.• The employee will be required to follow other instructions, and to perform any other duties upon the request of the immediate head. Show less
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Marketing Specialist
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Jan 2017 - Sep 2018
• Assists the Marketing Head in conceptualizing and managing strategic marketing plans and programs.• Duties will be concentrated handling the following concept shops: Mr. Quickie Plus, Royal Restore, & Sneakerlab.• Handling also the following projects: CSR & ATL (above the line) advertisement.• Recommend and implement promotional and sales strategies on assigned brand/concept.• Conduct and evaluate customer survey to monitor behavior and insights on assigned products and services.• Conducts market check and analysis to ensure shop marketability and profitability.• Supervise the implementation of plans, schedules, and on-site coordination of corporate events and all brands/concepts handled.• Monitor monthly sales transaction count for all new concept shops.• Conduct training to new employees on Marketing duties and programs.• Update, monitor, and answer all Royal Restore and Sneakerlab social media accounts.• Negotiate for possible corporate, institutional, and merchant tie-ups. Show less
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Marketing Assistant
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May 2014 - Dec 2016
• Serves as a key link in implementing local shop marketing strategies by providing materials, technology support and logistics coordination on deadline to Marketing Head.• Duties include sales and communications marketing, event implementation, tie-ups and loyalty activation programs, and project based work.• Duties will be concentrated to management and franchise operated shops.• Serve as the in-house coordinator for marketing campaigns, sales support, and promotional activities on management and franchise shops.• Recommend and assist in the development of promotional and sales strategies to shops. Work closely with the Operations and Franchise Team to review and use existing customer insights to build on previous ideas and create new sales and communication strategies.• Maintain and update management and franchise operated shop profiles for reference by other departments.• Lead marketing mobilization activities and events for all management and franchise shops and corporate events.• Conduct shop visit and market analysis to ensure shop marketability and profitability.• Monitor monthly sales and transaction count for all management operated shops.• Monitor and update display and shop merchandising.• Handle loyalty partnership program. Show less
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Director for Marketing
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Jun 2013 - Apr 2014
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Education
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Polytechnic University of the Philippines
Master of Business Administration - MBA -
New Era University
Bachelor of Science in Business Administration, Marketing