Experience

Talent Works

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Head of Insight

  • Jan 2016 - Present

  Pitches and proposalsAnalysis and reportingFieldworkData gatheringKnowledge sharingManaging and upskilling team Mentoring and career planningKey achievements to date:• Managed a range of UK, USA and global research projects involving desk research, and qualitative and quantitative fieldwork, and covering a wide range of industry sectors including technology, healthcare, broadcasting, banking, construction, and hotels.• Introduced new tools and techniques to make our research more efficient, more engaging and to generate more insight• Added brand tracking to Talent Works' research product portfolio• Strengthened Talent Works' online survey capabilities and offer• Wrote two white papers on diversity agendas and on-boarding programmes, "Why workplace diversity agendas must address employers' social diversity blind spot" and "A new best practice for on-boarding programmes"• Wrote a series of blogs on a range of topics including Net Promoter Score, diversity, the generations and Cool Brands• Designed and launched Gen Up, a programme of research examining the multiple generations in today's workplace and the implications for employers. Presented the results at the Firm Conference, London and Manchester• Upskilled and professionalised the research team through a structured training programme including a range of projective and analytics techniques, and membership of the Market Research Society• Conducted a number of online masterclasses to raise awareness and understanding of the value and of research within the business



SMRS

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Insight Manager

  • Jan 2013 - Jan 2016

  The first insight manager for SMRS with responsibility for all primary and secondary research to inform everything from business tenders and creative development to media planning. Expanded the scope of the insight function beyond recruitment to encompass wider brand, reputation and marketing effectiveness.Key achievements:• Helped establish the in-house insight function and supported its expansion• Developed and managed employer branding research programmes for clients spanning a wide range of sectors including banking, food retail, fashion and car manufacturing• Undertook market audits and sector analysis for higher education clients that included PEST and competitor analysis and covered MBA, undergraduate and postgraduate audiences• Strategic planning for a high street bank• Furthered the development of the agency's bespoke programme of research, promoting thought leadership• Designed qualitative and quantitative research programmes to inform proposals for higher education and commercial clients



Freelance

• Freelance Research consultant

  • Aug 2012 - Dec 2012



Co-op

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Manager Customer Insight

  • Sep 2003 - Mar 2012

  Insight manager for The Co-operative Food, with responsibility for meeting the research needs of marketing, trading and operations.• Initiated and developed an online consumer research community delivering insights to more than 200 colleagues on a daily basis• Rolled out continuous brand and ad tracker• Rolled out store listening group research training programme• Developed taste test programme• Rolled out group wide econometrics modelling programme• Completed group wide social goals community plan and food ethical policy research



Asda

• Retail
• 700 & Above Employee

• Research Manager

  • Feb 2001 - Sep 2003

  Project manager for all food business units, private label, and the George clothing brand. Also managed customer listening group programme for the board of directors and the research newsletter.• Informed launch of children's healthy range• Overhauled director listening group programme• Re-launched research newsletter and food trends newsletter• Launched George customer report• Evaluated McDonalds and ASDA joint venture Project manager for all food business units, private label, and the George clothing brand. Also managed customer listening group programme for the board of directors and the research newsletter.• Informed launch of children's healthy range• Overhauled director listening group programme• Re-launched research newsletter and food trends newsletter• Launched George customer report• Evaluated McDonalds and ASDA joint venture



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Research Manager

  • Feb 1999 - Feb 2001

  Responsible for the day-to-day running of the research department, including the research budget. Projects covered food, appliances, home shopping, store development, and corporate marketing.• Launched mystery shopping programme for the appliances division• Launched corporate brand tracker• Established research database• Revamped product testing function• Revamped identity of the research department• Informed acquisition of cash and carry enterprise Booker Responsible for the day-to-day running of the research department, including the research budget. Projects covered food, appliances, home shopping, store development, and corporate marketing.• Launched mystery shopping programme for the appliances division• Launched corporate brand tracker• Established research database• Revamped product testing function• Revamped identity of the research department• Informed acquisition of cash and carry enterprise Booker



N Brown Group

• Retail
• 700 & Above Employee

• Research Analyst

  • Apr 1997 - Feb 1999

  Projects managed covered all twelve brands, corporate marketing and supply and distribution.• Produced quarterly customer satisfaction survey• Co-managed employee survey• Co-managed advertising effectiveness survey• Co-managed customer conversion study Projects managed covered all twelve brands, corporate marketing and supply and distribution.• Produced quarterly customer satisfaction survey• Co-managed employee survey• Co-managed advertising effectiveness survey• Co-managed customer conversion study



Scantel Ltd

• Research Executive

  • Jul 1992 - May 1995

  Worked on UK and international projects, business to business and consumer, across a range of sectors. Worked on UK and international projects, business to business and consumer, across a range of sectors.