Experience

HigherVisibility

• United States
• Advertising Services
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Jun 2019 - Apr 2023

  Greater Memphis Area



ServiceMaster

• United States
• Consumer Services
• 700 & Above Employee

• CRM Campaign Manager

  • Feb 2016 - Jun 2019



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Senior Consulting Manager

  • Jan 2015 - Aug 2015

  Product Manager in Digital Product Innovation



Executive Speakers Bureau

• United States
• Events Services
• 1 - 100 Employee

• Social Media

  • Sep 2014 - Dec 2014



FedEx Services

• Truck Transportation
• 700 & Above Employee

• Product Marketing Manager

  • Jun 1986 - May 2014

  Collierville, TN Leading the fedex.com billing, supplies and claims applications portfolio. Key accomplishments include: • Created and presented the business case to gain prioritization for FedEx’s Claims Online product redesign project which is expected to increase user adoption by 100%. • Managing FedEx Claims Online redesign project (January 2015 launch) through concept and definition phases. Conducted customer visits and research to capture and analyze customer needs and wrote detailed business… Show more Leading the fedex.com billing, supplies and claims applications portfolio. Key accomplishments include: • Created and presented the business case to gain prioritization for FedEx’s Claims Online product redesign project which is expected to increase user adoption by 100%. • Managing FedEx Claims Online redesign project (January 2015 launch) through concept and definition phases. Conducted customer visits and research to capture and analyze customer needs and wrote detailed business requirements. • In January 2011, launched the FedEx Supplies Online redesign which increased user adoption over 50%. Defined and implemented enhancements critical to redesigning the product. • Partnered with product development and Brand Marketing to automate the process of adding new shipping supply products to the Supplies Online catalog. Effort reduced update cycle time over 50%. • Collaborated with cross-functional business and marketing teams to develop Percent Automation marketing programs responsible for producing over $20M in cost savings and increasing customer adoption across applications. • Led the Billing, Supplies and Claims portfolio product planning process. Analyzed market needs, competitive offerings and emerging trends to develop the product strategy for these online account management tools. Grew user adoption over 30% and generated cost savings over $1M. • Defined and implemented product Dashboards for Supplies and Claims critical to measuring product performance. • Worked with a design vendor to develop a customer campaign to migrate Billing customers away from paper billing to the online channel. Campaign included a series of targeted emails, small ad graphics, banner graphics, and incentives.

• Product Marketing Manager

  • 2000 - 2009

  Collierville, TN Product Manager responsible for the registration and login on fedex.com • Partnered with FedEx Information Security, Legal and Information Technology to create and implement an enterprise wide fedex.com application registration and login that is still used today and is the most widely used channel for opening FedEx accounts. Efforts led to the simplification of the customer registration process and eliminated the need to have multiple application accounts and passwords. • As part of… Show more Product Manager responsible for the registration and login on fedex.com • Partnered with FedEx Information Security, Legal and Information Technology to create and implement an enterprise wide fedex.com application registration and login that is still used today and is the most widely used channel for opening FedEx accounts. Efforts led to the simplification of the customer registration process and eliminated the need to have multiple application accounts and passwords. • As part of the registration process, created an account administrator capability with multiple levels of invited users. • Executed a long term plan to integrate and migrate existing application logins and settings to the new login. • Led the definition and redesign of all fedex.com login email notifications which changed them from plain text to HTML rich notifications with images and smart links. • Defined and led the implementation of the “Forgot Password” feature on fedex.com.