Experience

Trillium Gift of Life Network

• Canada
• Government Administration
• 1 - 100 Employee

• Director, Public Education and Marketing

  • Aug 2022 - Present

  Toronto, Ontario, Canada



Durham College

• Canada
• Higher Education
• 700 & Above Employee

• Manager, Communications & Media Relations

  • Feb 2020 - Aug 2022

  Reporting to Associate Vice-President, Communications and Marketing, responsible for strategic planning and day-to-day execution of corporate internal and external communications and social media activities and initiatives. Collaborative leader of highly effective internal team of 4 communications and social media professionals.



Ontario Tire Stewardship (OTS)

• Director of Promotion & Education (Communications & Marketing)

  • Oct 2015 - Jul 2019

  Toronto, Canada Area Reporting to the Executive Director, oversaw all aspects of consumer education, industry promotion and market development initiatives, including planning and execution of all internal and external Communications activities, Marketing programs and partnership initiatives. Leveraging well-honed relationship-building and leadership skills and a collaborative working style, guided team of 10 internal and Agency professionals through development and flawless execution of annual plans.



McGraw Hill

• United States
• Education Administration Programs
• 700 & Above Employee

• Director of Marketing & New Business Development

  • 2005 - 2015

  Successfully defined and guided flawless execution of Marketing and PR strategies which consistently met aggressive share, sales and profit targets. Leveraged POS data to identify market trends and gain consumer insight. Nurtured and led strong cross-functional teams. Sought out and established strategic partnerships with key influencers. Drove new business opportunities by securing distribution agreements, new product development and corporate sales. Actively participated in sales process… Show more Successfully defined and guided flawless execution of Marketing and PR strategies which consistently met aggressive share, sales and profit targets. Leveraged POS data to identify market trends and gain consumer insight. Nurtured and led strong cross-functional teams. Sought out and established strategic partnerships with key influencers. Drove new business opportunities by securing distribution agreements, new product development and corporate sales. Actively participated in sales process through team selling at National Accounts. Developed and executed profitable co-marketing programs. Fostered individual and team development through engaged leadership. Prepared budgets and demand forecasting and managed inventory. Show less



McGraw Hill Canada

• Canada
• Higher Education
• 1 - 100 Employee

• Senior Marketing Manager, Trade and Professional

  • 2000 - 2005

  Reporting to the Vice President of Marketing, responsible for developing and executing annual marketing and communications plans for a diverse product portfolio spanning 10+ categories, including Business, World Languages, Health, Sports, Computing and Engineering. Portfolio accounted for over 60% of division’s total annual revenues. Oversaw all aspects of 9 simultaneous distribution agreements, including Harvard Business School Press. Collaborated with global partners in development and… Show more Reporting to the Vice President of Marketing, responsible for developing and executing annual marketing and communications plans for a diverse product portfolio spanning 10+ categories, including Business, World Languages, Health, Sports, Computing and Engineering. Portfolio accounted for over 60% of division’s total annual revenues. Oversaw all aspects of 9 simultaneous distribution agreements, including Harvard Business School Press. Collaborated with global partners in development and execution of cohesive branding campaigns. Contributed to product development utilizing insight into market trends, competitive analysis and consumer needs. Managed team of 3 direct reports.

• Marketing Manager, Canadian Publishing

  • 1998 - 2000

  Reporting to the Vice President of Marketing, responsible for developing and executing annual marketing and communications plans for all locally published content and products. Contributed to all aspects of product development, including editorial focus, cover design and jacket copy. Developed retail programs and channel promotions in conjunction with sales.



OMNI TV (formerly CFMT TV)

• Marketing and Promotions Coordinator

  • 1990 - 1998

  Leveraged multicultural marketing expertise to develop and deliver successful marketing initiatives and programs. Created highly-effective scripts for on-air use in voice-overs, promotional spots and commercials and executed revenue-generating national and retail promotions and contests.