Experience

Emergency Veterinary Care Centers

• United States
• Veterinary Services
• 1 - 100 Employee

• Director of Marketing

  • Mar 2021 - Present



Olthof Homes

• United States
• Construction
• 1 - 100 Employee

• Design Studio Coordinator

  • Aug 2020 - Mar 2021

  This being a contracted position, I was brought in during a time of need to help the Design Studio meet with an increased number of homeowners building new homes. Managed & executed meetings with homeowners to help select interior features of their new home (cabinets, countertops, flooring, etc.). Helped to updated design content and collateral. Built interior finish boards for our different communities. Assisted in staging model homes This being a contracted position, I was brought in during a time of need to help the Design Studio meet with an increased number of homeowners building new homes. Managed & executed meetings with homeowners to help select interior features of their new home (cabinets, countertops, flooring, etc.). Helped to updated design content and collateral. Built interior finish boards for our different communities. Assisted in staging model homes



Kiefer Aquatics

• United States
• Sporting Goods
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2019 - May 2020

  Being a part of the Ecommerce and Digital Marketing team afforded me the opportunity of a diverse role ranging from digital marketing to traditional marketing to ecommerce for 3 different brands. • Managed & built Social Media campaigns and other communication • Built direct to consumer and B2B marketing strategies. • Built and executed an Email Marketing Strategy including marketing automation • Participated in SEO/SEM daily functions • Managed and oversaw the build and… Show more Being a part of the Ecommerce and Digital Marketing team afforded me the opportunity of a diverse role ranging from digital marketing to traditional marketing to ecommerce for 3 different brands. • Managed & built Social Media campaigns and other communication • Built direct to consumer and B2B marketing strategies. • Built and executed an Email Marketing Strategy including marketing automation • Participated in SEO/SEM daily functions • Managed and oversaw the build and execution of our printed Kiefer Catalog • Developed content for use on our website, social media, emails and printed materials • Took on the role of product marketing lead to create promotions and optimize merchandising of products on our website. • Added and optimized products and product descriptions on our website using Magento 2 Show less Being a part of the Ecommerce and Digital Marketing team afforded me the opportunity of a diverse role ranging from digital marketing to traditional marketing to ecommerce for 3 different brands. • Managed & built Social Media campaigns and other communication • Built direct to consumer and B2B marketing strategies. • Built and executed an Email Marketing Strategy including marketing automation • Participated in SEO/SEM daily functions • Managed and oversaw the build and… Show more Being a part of the Ecommerce and Digital Marketing team afforded me the opportunity of a diverse role ranging from digital marketing to traditional marketing to ecommerce for 3 different brands. • Managed & built Social Media campaigns and other communication • Built direct to consumer and B2B marketing strategies. • Built and executed an Email Marketing Strategy including marketing automation • Participated in SEO/SEM daily functions • Managed and oversaw the build and execution of our printed Kiefer Catalog • Developed content for use on our website, social media, emails and printed materials • Took on the role of product marketing lead to create promotions and optimize merchandising of products on our website. • Added and optimized products and product descriptions on our website using Magento 2 Show less



Sphera

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Digital Marketing Specialist

  • Jun 2019 - Oct 2019

  As part of the Demand Generation Team, my role focused on planning, strategizing, and implementing digital marketing campaigns from start to completion. • Managed and ran PPC campaigns through Adwords • Managed our SEO partner to optimize our website • Built and created content for product-based email campaigns • Optimized timelines for all marketing campaigns • Built and Hosted Webinars As part of the Demand Generation Team, my role focused on planning, strategizing, and implementing digital marketing campaigns from start to completion. • Managed and ran PPC campaigns through Adwords • Managed our SEO partner to optimize our website • Built and created content for product-based email campaigns • Optimized timelines for all marketing campaigns • Built and Hosted Webinars



Lake Shore Motors

• Automotive
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2018 - Jun 2019

  As of January 2018, I became the Digital Marketing Manager for both our Toyota & Ford dealerships. I continue to work closely with the BDC daily and help support their initiatives, however my focus is to maintain our marketing efforts, our budget, and our complete digital presence with the goal of increasing both foot traffic as well as digital traffic. • In 2018, I was able to grow our internet leads/opportunities by 35% over the prior year using analytics, SEO/SEM, merchandising, and… Show more As of January 2018, I became the Digital Marketing Manager for both our Toyota & Ford dealerships. I continue to work closely with the BDC daily and help support their initiatives, however my focus is to maintain our marketing efforts, our budget, and our complete digital presence with the goal of increasing both foot traffic as well as digital traffic. • In 2018, I was able to grow our internet leads/opportunities by 35% over the prior year using analytics, SEO/SEM, merchandising, and other marketing initiatives. • I’ve increased our Facebook followers for Toyota by over 400% and our followers for Ford by 23%. Our Facebook leads have increased by over100% compared to the prior year. • I’ve helped increase our website traffic for Toyota by 40% and VDP views have increased by 62% over the prior year. Our Ford website traffic has increased by 22% and VDP views increased by 42% over the prior year. • Optimize online processes, tools, and performance. • Maintain relationships with outside vendors. • Report, track, and analyze website performance and digital initiatives. • Manage our Social Media Strategies • Manage our Inventory Photographer and all inventory merchandising.

• Business Development Manager

  • Jul 2016 - Dec 2017

  I manage and coach a team of 4 employees. Our main objective in the BDC is to increase the number of internet leads & overall foot traffic we receive through our digital marketing efforts and lead response tactics. • • Provide customized customer service through phone calls and email in relation to Internet Sales within the BDC. • Oversee our social media, websites, SEO/SEM, Analytics, CRM, Inventory Pictures, reputation management and many other marketing related… Show more I manage and coach a team of 4 employees. Our main objective in the BDC is to increase the number of internet leads & overall foot traffic we receive through our digital marketing efforts and lead response tactics. • • Provide customized customer service through phone calls and email in relation to Internet Sales within the BDC. • Oversee our social media, websites, SEO/SEM, Analytics, CRM, Inventory Pictures, reputation management and many other marketing related functions. • Implemented new websites, a new CRM and overhauled our social media to gain awareness for Lake Shore. • Implemented a new tool to streamline our inventory photography.



Signature Graphics, Inc.

• United States
• Printing Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2014 - Jul 2016

  I have been tasked with the overall responsibility of marketing and promoting Signature Graphics, Inc. • Implemented a more digital marketing strategy and mind set including video, email marketing, and social media marketing. I monitor these online marketing efforts through the use of Google Analytics. • Responsible for maintaining our database (ACT) of over 22,000 prospects and customers. • Work hand in hand with our sales reps to help with the creation of proposals and order forms… Show more I have been tasked with the overall responsibility of marketing and promoting Signature Graphics, Inc. • Implemented a more digital marketing strategy and mind set including video, email marketing, and social media marketing. I monitor these online marketing efforts through the use of Google Analytics. • Responsible for maintaining our database (ACT) of over 22,000 prospects and customers. • Work hand in hand with our sales reps to help with the creation of proposals and order forms. • Work hand in hand with outside vendors and agencies to implement different facets of our marketing strategy such as SEO, our website, newsletters, brochures, mailers, etc. • Field phone calls and emails from potential customers and deliver the information to the appropriate sales rep with the utmost customer service. • Maintain all membership dues. • Trade Show Coordinator • Event Planning Coordinator, I book logistics and make all hotel accommodations for tradeshows and other meetings/parties. Show less I have been tasked with the overall responsibility of marketing and promoting Signature Graphics, Inc. • Implemented a more digital marketing strategy and mind set including video, email marketing, and social media marketing. I monitor these online marketing efforts through the use of Google Analytics. • Responsible for maintaining our database (ACT) of over 22,000 prospects and customers. • Work hand in hand with our sales reps to help with the creation of proposals and order forms… Show more I have been tasked with the overall responsibility of marketing and promoting Signature Graphics, Inc. • Implemented a more digital marketing strategy and mind set including video, email marketing, and social media marketing. I monitor these online marketing efforts through the use of Google Analytics. • Responsible for maintaining our database (ACT) of over 22,000 prospects and customers. • Work hand in hand with our sales reps to help with the creation of proposals and order forms. • Work hand in hand with outside vendors and agencies to implement different facets of our marketing strategy such as SEO, our website, newsletters, brochures, mailers, etc. • Field phone calls and emails from potential customers and deliver the information to the appropriate sales rep with the utmost customer service. • Maintain all membership dues. • Trade Show Coordinator • Event Planning Coordinator, I book logistics and make all hotel accommodations for tradeshows and other meetings/parties. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Account Manager

  • Oct 2011 - Apr 2014

  At Coca-Cola I was responsible for a territory that included 80+ accounts that I managed and maintained. • Took inventory, planned and ordered product for my stores based on promos, stock levels and selling analytics. • Handled the day to day customer service and conflict management • Serviced each account based on their needs, such as stocking product and helping the store manager build a strategy to sell product quicker and more efficiently • Implemented a strategy to sell in… Show more At Coca-Cola I was responsible for a territory that included 80+ accounts that I managed and maintained. • Took inventory, planned and ordered product for my stores based on promos, stock levels and selling analytics. • Handled the day to day customer service and conflict management • Serviced each account based on their needs, such as stocking product and helping the store manager build a strategy to sell product quicker and more efficiently • Implemented a strategy to sell in new products and equipment • Evaluated, analyzed and interpreted market demographics and projected trends • Communicated financial margins, profits, and product details • Design Machine Champion – in charge of creating and ordering new POS for our distribution center • Point of Sale (POS) Champion - in charge of maintaining all POS that came into our distribution center • Serviced stores such as Walgreens, CVS, Speedway, Luke, etc. Show less At Coca-Cola I was responsible for a territory that included 80+ accounts that I managed and maintained. • Took inventory, planned and ordered product for my stores based on promos, stock levels and selling analytics. • Handled the day to day customer service and conflict management • Serviced each account based on their needs, such as stocking product and helping the store manager build a strategy to sell product quicker and more efficiently • Implemented a strategy to sell in… Show more At Coca-Cola I was responsible for a territory that included 80+ accounts that I managed and maintained. • Took inventory, planned and ordered product for my stores based on promos, stock levels and selling analytics. • Handled the day to day customer service and conflict management • Serviced each account based on their needs, such as stocking product and helping the store manager build a strategy to sell product quicker and more efficiently • Implemented a strategy to sell in new products and equipment • Evaluated, analyzed and interpreted market demographics and projected trends • Communicated financial margins, profits, and product details • Design Machine Champion – in charge of creating and ordering new POS for our distribution center • Point of Sale (POS) Champion - in charge of maintaining all POS that came into our distribution center • Serviced stores such as Walgreens, CVS, Speedway, Luke, etc. Show less



Olthof Homes

• St. John, Indiana

• New Homes Consultant

  • Apr 2011 - Oct 2011

  • Utilize corporate marketing material and model homes to effectively manage sales • Promote features and benefits of Olthof Homes and Olthof Communities • Identify needs of potential homebuyers and suggest solutions that match those needs • Provide excellent listening and customer service skills • Utilize corporate marketing material and model homes to effectively manage sales • Promote features and benefits of Olthof Homes and Olthof Communities • Identify needs of potential homebuyers and suggest solutions that match those needs • Provide excellent listening and customer service skills



1st American Management

• Valparaiso, Indiana

• Head Lifeguard and Swim Instructor

  • May 2007 - Sep 2011

  Seasonal Position • Organized and executed swim lessons from ages 3-12. • Performed many administrative tasks including, collections, photo identification cards scheduling, pool paperwork, etc. • Conflict management • Set up and tear down of snack bar. • Register and money responsibilities. • Performed duties as a lifeguard to keep children and adults safe when in and around the pool. Seasonal Position • Organized and executed swim lessons from ages 3-12. • Performed many administrative tasks including, collections, photo identification cards scheduling, pool paperwork, etc. • Conflict management • Set up and tear down of snack bar. • Register and money responsibilities. • Performed duties as a lifeguard to keep children and adults safe when in and around the pool.



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2010 - May 2011

  • Implemented different sales tactics to sell merchandise • Offered fashion advice • Presented an enjoyable and friendly experience to the customers • Assembled new floor-sets • Answered customer questions and concerns/ Provided excellent customer service • Implemented different sales tactics to sell merchandise • Offered fashion advice • Presented an enjoyable and friendly experience to the customers • Assembled new floor-sets • Answered customer questions and concerns/ Provided excellent customer service



Chicago Bears

• United States
• Spectator Sports
• 300 - 400 Employee

• Fan Services Representative

  • Apr 2010 - Jan 2011

  • Interacted with fans and Chicago Bear personnel • Participated in the 2010 Bears Expo • Implemented promotions, player appearances, tours • Provided excellent customer service • Made good use of time management • Interacted with fans and Chicago Bear personnel • Participated in the 2010 Bears Expo • Implemented promotions, player appearances, tours • Provided excellent customer service • Made good use of time management