Madelyn (Vander Poel) Smith

Marketing Manager at Apex Facility Resources (Space Planning, Office Furniture, Office Moving, Storage)
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Contact Information
us****@****om
(386) 825-5501
Location
Puyallup, Washington, United States, US
Languages
  • English -

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5.0

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Charles K.

I have had the distinct pleasure of working with Madelyn for almost two years as we traveled far and wide for the Salesforce World Tours and Basecamps. Madelyn has a keen understanding of what makes an event successful—not just what customers or attendees see but the hidden web of components that interact

Marissa (Parker) Long

Madelyn was one of my direct reports at Opus Agency, being a part of her team of mentors was extremely rewarding. One of the many things that I appreciate about Madelyn is her dedication to learning and personal growth. When joining Opus Agency she had to learn several new roles quickly. She was always open to feedback and after receiving it would come back to me with an self-initiated plan detailing out how she was going to take action on the feedback and use it to accelerate her own development. The reality is that when Madelyn sets a goal for herself there is no stopping her from achieving it and she will likely be ahead of the schedule. She is professional, thoughtful and extremely detail-oriented. She is always pushing herself to achieve more for her stakeholders and deliver results. Madelyn also excels in follow-through. Often in an agency environment you are waiting for information from other vendors, partners and venues. Madelyn tracks to her timelines closely to ensure deadlines are met and doesn't hesitate to remind her work partners of the upcoming expectations. She does this in such a professional manner and strives to build a cohesive team and strengthen relationship with her external partners each step of the way.

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Credentials

  • SEO
    HubSpot
    Mar, 2022
    - Oct, 2024
  • HubSpot Content Marketing Certified
    HubSpot
    Dec, 2020
    - Oct, 2024
  • HubSpot Social Media Certification
    HubSpot Academy
    Nov, 2020
    - Oct, 2024
  • Email Marketing
    HubSpot
    Oct, 2020
    - Oct, 2024
  • Inbound Marketing Certified
    HubSpot
    Oct, 2020
    - Oct, 2024
  • Inbound
    HubSpot
    Jul, 2020
    - Oct, 2024
  • HubSpot CMS for Marketers
    HubSpot
    Jan, 2021
    - Oct, 2024
  • HubSpot Marketing Software
    HubSpot
    Dec, 2020
    - Oct, 2024
  • Sales Certified - Software as a Service Solutions [2014]
    HubSpot
    Oct, 2020
    - Oct, 2024
  • Inbound Methodology
    HubSpot
    May, 2017
    - Oct, 2024

Experience

    • Marketing Manager
      • Oct 2020 - Present

  • TRCC inc
    • remote
    • Marketing Communications Consultant
      • Apr 2020 - Present

      TRCC inc. is a cattle company located in the central valley. The main services include trucking, milk production, and as a calf ranch. As the Marketing Consultant I have developed their digital presence, built a website, and created promotional material that coincides with their sales goals TRCC inc. is a cattle company located in the central valley. The main services include trucking, milk production, and as a calf ranch. As the Marketing Consultant I have developed their digital presence, built a website, and created promotional material that coincides with their sales goals

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Event Marketing Manager
      • Jul 2020 - Oct 2020

      - Manage the build of the event platform for Zones' fall event on the Intrado platform. - Oversaw and created all digital ad campaigns and site content that pertains to the event, build campaigns, and track engagement - Manage the build of the event platform for Zones' fall event on the Intrado platform. - Oversaw and created all digital ad campaigns and site content that pertains to the event, build campaigns, and track engagement

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Event Operations Manager
      • Feb 2018 - Jul 2020

      Managing facility and vendor management, food and beverage coordination, and signage management, on multiple medium to large -scale events and complex small to medium-scale events. Event types include conferences, trade shows, dinners, corporate galas and incentive programs. I consistently drive vendor relationships, lead work-stream calls, manage dedicated budgets, and ensure all events are executed to the highest potential. Clients include Amazon, Anita B.org, AWS, Gilead, Google, Microsoft, Salesforce, Tableau, and Veeva Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Event Marketing Consultant
      • Jun 2017 - Dec 2017

      As a consultant for Amazon Web Services in the planning of re:Invent I played a role in the successful execution of event. Presented great levels of creativity and ownership in executing speaker plans, executive schedules, and speaker events. I actively supported the AWS Corporate Events team in planning re:Invent by developing content, data processing, vendor management, and customer support As a consultant for Amazon Web Services in the planning of re:Invent I played a role in the successful execution of event. Presented great levels of creativity and ownership in executing speaker plans, executive schedules, and speaker events. I actively supported the AWS Corporate Events team in planning re:Invent by developing content, data processing, vendor management, and customer support

    • United States
    • Education Administration Programs
    • 300 - 400 Employee
    • Marketing Specialist
      • Nov 2015 - Jun 2017

      I actively share the mission of our college to appeal to a diverse community of learners. This includes developing the marketing objectives for a diverse set of departments. This includes: - Developing marketing plans - Processing media buys - Managing projects from concept to completion - Researching and analyzing key demographics for each department - Ensuring all department goals adhere with the college's mission - Oversee and report all budget expenditures Show less

  • Red Note Foundation
    • Phoenix, Arizona Area
    • Marketing Manager
      • Mar 2015 - Feb 2016

      Red Note Foundation is dedicated to providing students and individuals with the opportunity to develop their music education and perform as they develop their talents. - Improved social media and website traffic by 5 to 20 unique visitors each week - Created marketing plan to set strategies to increase local awareness by implementing an SEO plan and utilizing Google Analytics - Utilized Google Analytics to track website traffic and visitor demographics - Led marketing campaigns for special events that included social media plan, print advertising, and community outreach. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Seasonal Sales Associate
      • Nov 2015 - Jan 2016

      Managed inbound sales orders for holiday season and order processing as needed. Managed inbound sales orders for holiday season and order processing as needed.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Associate
      • Mar 2015 - Jun 2015

      - Utilize social media marketing techniques to increase visibility, membership, and traffic for clients. - Strategically incorporate relevant social media techniques into clients' products and services. - Assist in specialized public relations projects. - Monitor trends and media outlets for development in marketing efforts. - Utilize social media marketing techniques to increase visibility, membership, and traffic for clients. - Strategically incorporate relevant social media techniques into clients' products and services. - Assist in specialized public relations projects. - Monitor trends and media outlets for development in marketing efforts.

    • United States
    • Airlines and Aviation
    • 100 - 200 Employee
    • Customer Service Representative
      • Jan 2015 - May 2015

      Conferring with customers to provide information about products and services, to take orders or cancel accounts, and to obtain details of complaints. Kept records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken. Resolved customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, and adjusting bills. Determined charges for services requested, collect payments, or arrange for billing. Completed contract forms, prepared change of address records, and issued service discontinuance orders. Obtained and examined all relevant information to assess validity of complaints and to determine possible causes Solicited sale of new or additional services or products Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Events Coordinator
      • Apr 2014 - Dec 2014

      Planned and coordinated events on campus for external clients by utilizing CRM software to maintain department organization. I collaborated with outside vendors and other departments to ensure successful events. For example; weddings, non profit organizational walk/runs, and conferences.

    • Recruitment Manager
      • Aug 2013 - Aug 2014

      • Promoted twice during tenure in Guest Services and Building Manager roles on the DeRosa University Center staff.• Facilitated recruiting process through on campus promotional events for over 30 potential employees.• Developed 2013-2014 student employee manual and student scheduling system.

    • Marketing Outreach Assistant
      • Aug 2013 - May 2014

      -Assist in initiating campus-wide wellness programs through print promotions and direct marketing.-Raise awareness for a variety of health and nutritional topics by aiding tabling sessions, posting flyers and creating informational cards used campus-wide.-Collaborate with my team members to provide input and ideas in the development and implementation of new programs.-Created promotional materials to build awareness of on-campus health related events-Provided support and assistance to Health Directors and Medical Insurance Office Show less

    • Building Manager
      • May 2013 - May 2014

      - Promoted from Guest Services in recognition of initiative in leading peers and providing customer service as the face of the University Center.- Responsible for the development of the 2013-2014 student manual as well as student scheduling for summer and special events.- Managed the building by overseeing the safety of the building while also being available to see to the clients needs. - Trained in audio visual equipment to run presentations and setting up all technology needs for 5-300 people depending on the event. - Used Point of Sale cash register system for concert, festival, and movie sales. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Impact Team Member (seasonal)
      • Nov 2012 - Mar 2013

      Maintained merchandise flow, filling, and presentation standards throughout the store and the stockroom. Maintained merchandise flow, filling, and presentation standards throughout the store and the stockroom.

  • Tule River Ranch
    • Coalinga, California
    • Office Manager
      • Jun 2011 - Jan 2013

      -Developed understanding of specialized dairy software to manage the daily intake of calves and feed. -Organized main office to promote efficiency through the reallocation of resources and by updating the facility. -Produced bi-weekly payroll for 100+ employees and coordinated with the main office to meet the deadline. -Created advertisements for potential employees and followed through with interviews and employee processing. -Utilized Quickbooks to correctly asses all inputs and outputs. -Completed heifer blood testing to see their colostrum levels. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2012 - Jun 2012

      - Advised new businesses on generating traffic to websites. - Developed strategies for using different social media platforms to increase interests in their business. - Advised new businesses on generating traffic to websites. - Developed strategies for using different social media platforms to increase interests in their business.

Education

  • University of the Pacific
    Bachelor of Science (B.S.), Business, Management, Marketing, Entrepreneurship
    2011 - 2014
  • El Diamante High School
    Diploma, General Studies
    2008 - 2011

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