Experience

Apollo Future Mobility Group (AFMG)

• Hong Kong
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• 战略总监

  • Mar 2022 - Present

  战略、产品规划及品牌策略 战略、产品规划及品牌策略



智由（广州）新能源汽车科技有限责任公司

• 合伙人

  • Feb 2021 - Nov 2021



合创汽车科技有限公司

• China

• Senior Director Of Marketing

  • Jul 2020 - Jan 2021



Double A (1991) Public Company Limited

• Thailand
• Paper and Forest Product Manufacturing
• 500 - 600 Employee

• Marketing Manager

  • Sep 2014 - Sep 2019

  • Run the 1st Double A® tissue project in the world; the manufacture has been started since Oct. 2016. • Response for new brand position/ strategy/ product R&D/ P&L/ MIC. • Launched the tissue brands So! Soft® and Double A® in Jun 2017 for IH & AFH. • In charge of BD & operation, include IH, AFH and E-commerce. • Built and manage the Marketing team. • Run the 1st Double A® tissue project in the world; the manufacture has been started since Oct. 2016. • Response for new brand position/ strategy/ product R&D/ P&L/ MIC. • Launched the tissue brands So! Soft® and Double A® in Jun 2017 for IH & AFH. • In charge of BD & operation, include IH, AFH and E-commerce. • Built and manage the Marketing team.



Opti-paint Consulting

• Shanghai

• Marketing Manager

  • Nov 2012 - Feb 2014

  • Develop short-term and long-term brand strategies for Golden Sun deco garden lights,. • Review brand position and re-launch new branding vision and package. • To work closely with sales and R&D and factory Dep. to attain sales target. • Agency management. • Develop short-term and long-term brand strategies for Golden Sun deco garden lights,. • Review brand position and re-launch new branding vision and package. • To work closely with sales and R&D and factory Dep. to attain sales target. • Agency management.



Asia Pulp & Paper

• Indonesia
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Brand manager of Breeze Tissue

  • Aug 2009 - Oct 2012

  • Developed short-term and long-term brand strategies for Breeze®. • Leaded new product line launch, developed brand positioning and advertising strategy. • In charge of the Breeze® media strategy with Media / creative / research agency • Worked closely with Sales and Trade Marketing team • Worked with Research Department for consumer research, analysis Nielsen and TNS data. • Managed the Breeze® Brand Marketing Team • Developed short-term and long-term brand strategies for Breeze®. • Leaded new product line launch, developed brand positioning and advertising strategy. • In charge of the Breeze® media strategy with Media / creative / research agency • Worked closely with Sales and Trade Marketing team • Worked with Research Department for consumer research, analysis Nielsen and TNS data. • Managed the Breeze® Brand Marketing Team



PROFEX

• China
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Oct 2007 - Jul 2009

  • Developed short-term and long-term brand strategies for Summer’s Eve® and Olivia®, and leaded brand launch and promotions in different channels. • Developed brand positioning and advertising strategy. • Summer’s Eve® and Olivia® Brand National A&P budget allocation & control. • Trained the products’ knowledge for the employees and clients • National KA management, responsible for negotiation with buyers. • Sales forecast and Purchase Order. • BA (promoter) management. • Developed short-term and long-term brand strategies for Summer’s Eve® and Olivia®, and leaded brand launch and promotions in different channels. • Developed brand positioning and advertising strategy. • Summer’s Eve® and Olivia® Brand National A&P budget allocation & control. • Trained the products’ knowledge for the employees and clients • National KA management, responsible for negotiation with buyers. • Sales forecast and Purchase Order. • BA (promoter) management.



脱普集团

• 1 - 100 Employee

• Brand Supervisor

  • Jul 2004 - Jul 2007

  • Successfully launched new shampoo and bathing product line, developed new sales pipeline. • Delivered highly appraised consumer promotion planning, effectively increased the brand awareness and equity. • Responsible for brand and product advertisement, product merchandise display design, and manage related agencies. • Successfully launched new shampoo and bathing product line, developed new sales pipeline. • Delivered highly appraised consumer promotion planning, effectively increased the brand awareness and equity. • Responsible for brand and product advertisement, product merchandise display design, and manage related agencies.



丝宝

• Wuhan, Hubei

• Designer

  • Apr 2001 - Dec 2002