Senior Marketing Manager, Strategic Events & Customer Experience

• Mar 2019 - Present

End-to-end strategy, execution, and more for multiple marketing programs and campaigns: • Annual user conference: 600+ attendees, 60+ breakout and keynote sessions, 90+ speakers, very large budget, and millions of dollars in influenced revenue • Annual customer award program • Webinars: 50+ webinars annually and millions of dollars in influenced revenue • Deminars • Create/refine workflows, write instructions, and manage schedule and execution of 4,000+ tasks annually… Show more End-to-end strategy, execution, and more for multiple marketing programs and campaigns: • Annual user conference: 600+ attendees, 60+ breakout and keynote sessions, 90+ speakers, very large budget, and millions of dollars in influenced revenue • Annual customer award program • Webinars: 50+ webinars annually and millions of dollars in influenced revenue • Deminars • Create/refine workflows, write instructions, and manage schedule and execution of 4,000+ tasks annually for the Marketing team • Research, implement, configure, and constantly refine webinar platform and event technology systems (registration, call for content, speaker management, accreditation, event websites and mobile apps) • Write and edit copy for all program-related communications (email blasts, advertisements, handouts, event websites and mobile apps) • Create, update, and track large budgets ($2 million+) • Negotiate venue and vendor contracts • Proactive, curious, and collaborative team member – stay informed on other marketing channel activity and contribute to the process design and development of other workstreams User conference accomplishments: • Hands-on execution/management of every workstream • Pivoted in-person user conference to virtual in less than 2 months, with 358% registration growth (2020) • Steadily grown user conference attendance and ROI • Consistently elevate the attendee experience and streamline internal operations through continuous process improvement • Redesigned and automated outdated processes with technology, particularly in the areas of speaker management and accreditation • Lead cross-departmental stakeholder committee and manage AV, event production, and signage vendors • Serve as the Speaker Manager for 90+ speakers and Staff Lead for 160+ staff

Marketing Manager

• Aug 2015 - Mar 2019

Continued from above... Webinar accomplishments: • Spearheaded the growth of the webinar program from one series to four, all with a steady cadence, and content crafted to match the company’s overall goals • Created strong, scalable foundation for all webinars with detailed workstreams for the Marketing team and support documents for speakers • Championed use of simulive and on-demand webinars, saving valuable staff time and resources, without impacting viewer experience •… Show more Continued from above... Webinar accomplishments: • Spearheaded the growth of the webinar program from one series to four, all with a steady cadence, and content crafted to match the company’s overall goals • Created strong, scalable foundation for all webinars with detailed workstreams for the Marketing team and support documents for speakers • Championed use of simulive and on-demand webinars, saving valuable staff time and resources, without impacting viewer experience • Improved webinar reporting Past programs owned and process designed, then transitioned to/trained new owners: • Customer reference program • National and regional trade shows • Internal all-hands event • Customer advisory board event • White papers Management experience: • Trained Content Marketing Specialist to execute/manage webinars and deminars (2021-2023) • Managed and trained Marketing Event Specialist to execute/manage internal events (2022-2023) • Trained Marketing Coordinator to execute/manage regional trade shows (2017)

Marketing Specialist

• Oct 2012 - Aug 2015

Event Project Manager - Microsoft SMS&P

• Mar 2012 - Aug 2012

• Managed session owners, content reviews, and logistics for the Microsoft SMS&P Exec Operations team at large internal events (PRISM, MGX) • Created meeting decks, weekly communications, call-to-action emails, and recaps for stakeholders and session owners

Event and Field Readiness Project Manager - Microsoft Dynamics

• Oct 2008 - Mar 2012

• Managed session speakers, content reviews, logistics, and overall event presence for the Microsoft Dynamics team at large internal events (TechReady, MGX) • Led weekly stakeholder meetings and created all event-related communications (meeting decks, weekly updates, and newsletter blurbs)

Marketing Assistant

• Jan 2007 - Aug 2008

• Managed the creation, review process, translation, and production of catalogs and product packaging • Produced copy for dealer workbooks, consumer and motorcycle catalogs, website, product packaging, instructions, newsletters, dealer flyers, and PR pieces • Planned and executed exhibits at the biggest trade shows in the outdoor industry (Outdoor Retailer Summer and Winter, Outdoor Friedrichshafen) • Determined what products should be featured and created merchandising display plans • Managed the creation, review process, translation, and production of catalogs and product packaging • Produced copy for dealer workbooks, consumer and motorcycle catalogs, website, product packaging, instructions, newsletters, dealer flyers, and PR pieces • Planned and executed exhibits at the biggest trade shows in the outdoor industry (Outdoor Retailer Summer and Winter, Outdoor Friedrichshafen) • Determined what products should be featured and created merchandising display plans

Marketing Executive

• Feb 2006 - Dec 2006

• Produced copy and basic design for newspaper and web ads, marketing proposals, letters to clients, and circular post mailouts • Coordinated three major exhibitions at premier hotels (Landmark Mandarin Oriental and Ritz-Carlton Hotels), where sales totaled £19 million+ over the course of the combined exhibition and marketing periods • Produced copy and basic design for newspaper and web ads, marketing proposals, letters to clients, and circular post mailouts • Coordinated three major exhibitions at premier hotels (Landmark Mandarin Oriental and Ritz-Carlton Hotels), where sales totaled £19 million+ over the course of the combined exhibition and marketing periods