Irene Lam
SEO & ASO Specialist at Crypto.com- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
Topline Score
Bio
Lisa Leysen
It has been such a pleasure to work with Irene! We we're both in the same team at Abcam and I can confirm she's a great teamplayer! She's always willing to share her insights, whether it was a highlight of a campaign she ran or a new experiment she has set up in her accounts. I also admire her for combining her language skills and her digital marketing skills. All these skills aside I have really enjoyed working with her because of her great personality. She's always positive and learns quickly, a real asset for a team that wants to move forward and push boundaries!
Lisa Leysen
It has been such a pleasure to work with Irene! We we're both in the same team at Abcam and I can confirm she's a great teamplayer! She's always willing to share her insights, whether it was a highlight of a campaign she ran or a new experiment she has set up in her accounts. I also admire her for combining her language skills and her digital marketing skills. All these skills aside I have really enjoyed working with her because of her great personality. She's always positive and learns quickly, a real asset for a team that wants to move forward and push boundaries!
Lisa Leysen
It has been such a pleasure to work with Irene! We we're both in the same team at Abcam and I can confirm she's a great teamplayer! She's always willing to share her insights, whether it was a highlight of a campaign she ran or a new experiment she has set up in her accounts. I also admire her for combining her language skills and her digital marketing skills. All these skills aside I have really enjoyed working with her because of her great personality. She's always positive and learns quickly, a real asset for a team that wants to move forward and push boundaries!
Lisa Leysen
It has been such a pleasure to work with Irene! We we're both in the same team at Abcam and I can confirm she's a great teamplayer! She's always willing to share her insights, whether it was a highlight of a campaign she ran or a new experiment she has set up in her accounts. I also admire her for combining her language skills and her digital marketing skills. All these skills aside I have really enjoyed working with her because of her great personality. She's always positive and learns quickly, a real asset for a team that wants to move forward and push boundaries!
Credentials
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Strategic Applications of IT Project & Program Management
University of WashingtonSep, 2022- Nov, 2024 -
The Duke of Edinburgh’s Award Silver
The Duke of Edinburgh's AwardJan, 2006- Nov, 2024 -
The Duke of Edinburgh’s Award Bronze
The Duke of Edinburgh's AwardJan, 2004- Nov, 2024
Experience
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Crypto.com
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Singapore
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Financial Services
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700 & Above Employee
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SEO & ASO Specialist
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Sep 2021 - Present
-Driving 5.8M traffic/month by implementing varies SEO tactics-Achieved 160% incremental growth in traffic by developing link building collaborations with over 160s Crypto token partners-Manage website redirection for content hub migrations-Set up UTM tracking to ensure organic traffic is monitored-Execute the launch of Telegram Bot to varies communities with over 10k members and provide recommendations for product enhancement -Driving 5.8M traffic/month by implementing varies SEO tactics-Achieved 160% incremental growth in traffic by developing link building collaborations with over 160s Crypto token partners-Manage website redirection for content hub migrations-Set up UTM tracking to ensure organic traffic is monitored-Execute the launch of Telegram Bot to varies communities with over 10k members and provide recommendations for product enhancement
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Oldham, Li & Nie
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Hong Kong
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Law Practice
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1 - 100 Employee
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Marketing Executive
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Jan 2020 - Sep 2021
-Website Owner of OLN firm website & hongkongdivore.com-Manage an external web developer to ensure high website user experience by managing contents, implementing new feature, fixing existing bugs & conducting UAT testing with IT team-Design the website creation road map for OLN-IP.com & OLN-Online.com & pin down the timeline with developer for launching-Achieve 61% incremental traffic by formulating & execute SEO strategies for all the above website s to including recommendations for H1, Alt text & description, meta title & description, keywords positioning for website contents, enrolling HTTPS for new website as well as creating google search console & submitting sitemap -Optimize PPC strategies for OLN, Hong Kong Divorce & OLN Online to acquire search traffic with Avg. CPC decreased by 35% -Advise e-commerce recommendations for the entire firm including social media, google my business-Being a digital influencer across the firm to share & encourage the latest digital practice
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abcam
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United Kingdom
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Biotechnology Research
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700 & Above Employee
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Search Specialist
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May 2018 - Apr 2019
- Implementation of SEO & PPC strategy for www.abcam.cn of £156,000 annual budget - Write up meta title & description for SEO pages & conduct SEO health check on website- Optimized both search & display campaign by conducting analysis on Google Analytics, Tableau & Python - Write up and translate adcopys & advise on banners design for campaign through Trello- Align with different stakeholders to obtain strategic information for campaigns - Implement brand verification on different channels to protect company brand interest - Launching mobile responsive & HTTPS for company domain on PPC strategy - Budget planning, forecasting & management and submit for management approval - Launching Baike (Wikipedia for China) on Baidu & So.com - Work with 3rd party ecommerce channels to maximize online visibility & conversions
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THE TINTIN SHOP LIMITED
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Artists and Writers
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Shop Manager
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Nov 2017 - Dec 2017
A temporary two months Popup Christmas Stores & Exhibition in Hong Kong -Manage a team of 20 for the entire Hong Kong Region of 3 popup shops & exhibition -Coordinate all shops & exhibition set up & close down with building contractors & delivery -Manage team shift roster with third party man power agent A temporary two months Popup Christmas Stores & Exhibition in Hong Kong -Manage a team of 20 for the entire Hong Kong Region of 3 popup shops & exhibition -Coordinate all shops & exhibition set up & close down with building contractors & delivery -Manage team shift roster with third party man power agent
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Travelport
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United Kingdom
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Information Technology & Services
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700 & Above Employee
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Account Manager
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Aug 2015 - Sep 2017
-Account management for 120 accounts (Portfolio mix: Online, Corporate & Leisure)-100% Contract renewal with existing account under strong competition -Project Management on developing & launching customer website, mobile application & website revamp with payment gateway by liaising timeline between customer & developer -Develop customer portfolio from offline to online by advising website project roadmap, timeline, development support, user experience as well as guiding for marketing strategies of SEM & SEO -Growing existing account by mapping customer needs to company product e.g. API online solution, accounting system; to maximize revenue-Ensure smooth transition from product retirement to new product for customer-Corporate with Finance & Legal for contract development
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Hutchison Travel Limited (hutchgo)
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Hong Kong
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Hospitality
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1 - 100 Employee
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Hotel Business Executive
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May 2013 - Aug 2015
- Account Management for Macau, Thailand, South Korea ,Hong Kong & Global Chain Contract - Account Management for Macau, Thailand, South Korea ,Hong Kong & Global Chain Contract
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Marriott Vacations Worldwide
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United States
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Hospitality
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700 & Above Employee
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Reservation Executive
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Aug 2011 - Sep 2012
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Front Office Receptionist (Internship)
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Jun 2010 - Jul 2010
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Education
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The Hong Kong Polytechnic University
Bachelor's Degree, BSc(Hons) in Hotel Management -
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Stamford Endowed Schools
Community
