Maja Husar
Director of Strategic Planning at RP3 Agency- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Polish Native or bilingual proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
Maja was part of TEDxHongKongED2013 volunteer team. Although she is new to the city, Hong Kong, she was able to give out-of-the-box marketing strategy to promote the event. She has a great personality and experienced on social media, who are fun to work with.
Kelly Koski
I had the opportunity to work with Maja on a market research project for the Oakland Museum of California during her time at Alexander Babbage. Maja was instrumental in providing key data to help OMCA better understand our audiences of highest potential at a crucial time in the Museum's history. Maja and her team went above and beyond to provide feedback and insights to the data, and was such a pleasure to work with throughout the scope of the project.
LinkedIn User
Maja was part of TEDxHongKongED2013 volunteer team. Although she is new to the city, Hong Kong, she was able to give out-of-the-box marketing strategy to promote the event. She has a great personality and experienced on social media, who are fun to work with.
Kelly Koski
I had the opportunity to work with Maja on a market research project for the Oakland Museum of California during her time at Alexander Babbage. Maja was instrumental in providing key data to help OMCA better understand our audiences of highest potential at a crucial time in the Museum's history. Maja and her team went above and beyond to provide feedback and insights to the data, and was such a pleasure to work with throughout the scope of the project.
LinkedIn User
Maja was part of TEDxHongKongED2013 volunteer team. Although she is new to the city, Hong Kong, she was able to give out-of-the-box marketing strategy to promote the event. She has a great personality and experienced on social media, who are fun to work with.
Kelly Koski
I had the opportunity to work with Maja on a market research project for the Oakland Museum of California during her time at Alexander Babbage. Maja was instrumental in providing key data to help OMCA better understand our audiences of highest potential at a crucial time in the Museum's history. Maja and her team went above and beyond to provide feedback and insights to the data, and was such a pleasure to work with throughout the scope of the project.
LinkedIn User
Maja was part of TEDxHongKongED2013 volunteer team. Although she is new to the city, Hong Kong, she was able to give out-of-the-box marketing strategy to promote the event. She has a great personality and experienced on social media, who are fun to work with.
Kelly Koski
I had the opportunity to work with Maja on a market research project for the Oakland Museum of California during her time at Alexander Babbage. Maja was instrumental in providing key data to help OMCA better understand our audiences of highest potential at a crucial time in the Museum's history. Maja and her team went above and beyond to provide feedback and insights to the data, and was such a pleasure to work with throughout the scope of the project.
Credentials
-
Prof G Certified Brand Strategist
Section4Feb, 2021- Nov, 2024
Experience
-
RP3 Agency
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Director of Strategic Planning
-
Jul 2020 - Present
• Directly responsible for building and managing a team of 3, training and developing relationships to establish a productive unit to successfully plan, design, and execute research projects, delivering business insights to support strategy, advertising, marketing, and communication • Successfully developed new business pitches resulting in ~$10M in revenue • Created the strategy for the Reimagine Possible brand campaign for a Fortune 300 Freight Rail Company, achieving nearly 33M… Show more • Directly responsible for building and managing a team of 3, training and developing relationships to establish a productive unit to successfully plan, design, and execute research projects, delivering business insights to support strategy, advertising, marketing, and communication • Successfully developed new business pitches resulting in ~$10M in revenue • Created the strategy for the Reimagine Possible brand campaign for a Fortune 300 Freight Rail Company, achieving nearly 33M impressions, and success, becoming 5X more effective than similar campaigns, as well as meeting or exceeding industry and media partner benchmarks • Led the Pulling Together Campaign, driving engagement rates beyond industry benchmarks, bringing more than 40K new visitors to the campaign content hub, and securing 24M impressions overall • Led the sustainability campaign In The Business of a Better Planet Campaign, achieving results exceeding the industry benchmarks and receiving 123K visits to the landing page • Secured robust market increases for the Children’s National Hospital, including brand awareness from 79% to 92%, brand consideration from 66% to 85%, overall brand opinion from 79% to 90%, and association with “innovator” from 43% to 57% • Recognized for the successful campaign with the Children’s National Hospital, achieving the Platinum award from industry eHealthcare Leadership Awards • Managed various other brand campaigns driving business results and increasing brand equity, including Giant Food, BGE (Baltimore Gas & Electric,) AACP, NPA, and EagleBank • In response to COVID immediately revised comms strategies for most clients to ensure messages and go-to-market strategies reflect new realities
-
-
Assoc Director of Brand Planning
-
Sep 2017 - Jul 2020
• Persuaded Giant Food to revisit and re-energize the organizational brand, resulting in a brand strategy project • Giant Food brand campaign performed 2 to 3 times better than the industry average, growing +60 base points in market share, and receiving a Telly Award for one of the TV spots • Mentored junior strategists, creating professional development maps, identifying areas needing improvement, and securing training suitable for each level • Successfully turned consumer insights… Show more • Persuaded Giant Food to revisit and re-energize the organizational brand, resulting in a brand strategy project • Giant Food brand campaign performed 2 to 3 times better than the industry average, growing +60 base points in market share, and receiving a Telly Award for one of the TV spots • Mentored junior strategists, creating professional development maps, identifying areas needing improvement, and securing training suitable for each level • Successfully turned consumer insights into meaningful new programs and communication platforms, building brands from the ground up to secure robust organizational growth • Directed a new business pitch into the Girl Scouts of America, presenting to the national team and getting the project awarded to the organization
-
-
-
PwC Mainland China and Hong Kong
-
China
-
Accounting
-
700 & Above Employee
-
Director, Consumer Insights and Usability Testing
-
Feb 2016 - Jun 2017
• Responsible for a team of 2 to 3 researchers and testing specialists, overseeing primary and secondary research studies, producing insights to drive the development of brand strategy, and digital marketing campaigns • Supported an agile project for a global insurer’s first financial life app, securing insights for persona development, customer journey, marketing sizing, and product concept testing • Leveraged ethnography and other research methods providing insights into a successful… Show more • Responsible for a team of 2 to 3 researchers and testing specialists, overseeing primary and secondary research studies, producing insights to drive the development of brand strategy, and digital marketing campaigns • Supported an agile project for a global insurer’s first financial life app, securing insights for persona development, customer journey, marketing sizing, and product concept testing • Leveraged ethnography and other research methods providing insights into a successful strategy to introduce NFL football into the mainland China • Led a new market entry study including sensory research, identifying differences in taste preferences, need for packaging adjustments, and new market entry strategy for the Lion Brewery’s Little Creature’s expansion into China and HK • Utilized a behavior economic framework to establish behavior research methodology, allowing a global insurer to use market interventions and value chain optimizations to narrow the insurance gap Show less • Responsible for a team of 2 to 3 researchers and testing specialists, overseeing primary and secondary research studies, producing insights to drive the development of brand strategy, and digital marketing campaigns • Supported an agile project for a global insurer’s first financial life app, securing insights for persona development, customer journey, marketing sizing, and product concept testing • Leveraged ethnography and other research methods providing insights into a successful… Show more • Responsible for a team of 2 to 3 researchers and testing specialists, overseeing primary and secondary research studies, producing insights to drive the development of brand strategy, and digital marketing campaigns • Supported an agile project for a global insurer’s first financial life app, securing insights for persona development, customer journey, marketing sizing, and product concept testing • Leveraged ethnography and other research methods providing insights into a successful strategy to introduce NFL football into the mainland China • Led a new market entry study including sensory research, identifying differences in taste preferences, need for packaging adjustments, and new market entry strategy for the Lion Brewery’s Little Creature’s expansion into China and HK • Utilized a behavior economic framework to establish behavior research methodology, allowing a global insurer to use market interventions and value chain optimizations to narrow the insurance gap Show less
-
-
-
fluid - insight-driven creative
-
Hong Kong
-
Director of Customer Insights
-
Jun 2014 - Jan 2016
• Developed and mentored team of researchers – helped them develop and strengthen skills and abilities. Grew the insights department to become an integral part of the agency. • Successfully sold a number of insights-led projects - developed proposals, participated in pitches • Developed and managed a network of research vendors and suppliers • Thought leadership - organized a series of client seminars led by consumer insights • Designed and managed research studies - quantitative… Show more • Developed and mentored team of researchers – helped them develop and strengthen skills and abilities. Grew the insights department to become an integral part of the agency. • Successfully sold a number of insights-led projects - developed proposals, participated in pitches • Developed and managed a network of research vendors and suppliers • Thought leadership - organized a series of client seminars led by consumer insights • Designed and managed research studies - quantitative, qualitative, ethnography and digital analytics (web analytics and social listening) - user research, brand and communications audit, brand tracking, new market entry, campaign performance, copy testing, AB and multivariate testing • Promoted to the Director of Insights within 6 mos of joining the agency Show less • Developed and mentored team of researchers – helped them develop and strengthen skills and abilities. Grew the insights department to become an integral part of the agency. • Successfully sold a number of insights-led projects - developed proposals, participated in pitches • Developed and managed a network of research vendors and suppliers • Thought leadership - organized a series of client seminars led by consumer insights • Designed and managed research studies - quantitative… Show more • Developed and mentored team of researchers – helped them develop and strengthen skills and abilities. Grew the insights department to become an integral part of the agency. • Successfully sold a number of insights-led projects - developed proposals, participated in pitches • Developed and managed a network of research vendors and suppliers • Thought leadership - organized a series of client seminars led by consumer insights • Designed and managed research studies - quantitative, qualitative, ethnography and digital analytics (web analytics and social listening) - user research, brand and communications audit, brand tracking, new market entry, campaign performance, copy testing, AB and multivariate testing • Promoted to the Director of Insights within 6 mos of joining the agency Show less
-
-
-
Alexander Babbage, Inc.
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Vice President, Research
-
Jul 2012 - Dec 2012
• Began with Alexander Babbage as a Project Manager in 2008 – 2010, leaving the organization for 2 years until being recruited in 2012 to rejoin as Vice President • Planned and executed various marketing research studies, including audience studies, market feasibility studies, brand tracking, concept/message testing, shop-along, ethnography, and focus groups • Performed visitor segmentation studies and developed segmentation algorithms, establishing ongoing database segmentation to… Show more • Began with Alexander Babbage as a Project Manager in 2008 – 2010, leaving the organization for 2 years until being recruited in 2012 to rejoin as Vice President • Planned and executed various marketing research studies, including audience studies, market feasibility studies, brand tracking, concept/message testing, shop-along, ethnography, and focus groups • Performed visitor segmentation studies and developed segmentation algorithms, establishing ongoing database segmentation to produce more efficient marketing tactics • Directed brand tracking and experience tracking studies for various corporations, QSR chains, sporting teams, and cultural organizations, including Southern Company, the Braves, and Harris Teeter • Led trade area and audience segmentation studies for multiple shopping malls across America, and the Oakland Museum of California (OMCA), where the insights established the foundation for the organizational 5-year marketing strategy Show less • Began with Alexander Babbage as a Project Manager in 2008 – 2010, leaving the organization for 2 years until being recruited in 2012 to rejoin as Vice President • Planned and executed various marketing research studies, including audience studies, market feasibility studies, brand tracking, concept/message testing, shop-along, ethnography, and focus groups • Performed visitor segmentation studies and developed segmentation algorithms, establishing ongoing database segmentation to… Show more • Began with Alexander Babbage as a Project Manager in 2008 – 2010, leaving the organization for 2 years until being recruited in 2012 to rejoin as Vice President • Planned and executed various marketing research studies, including audience studies, market feasibility studies, brand tracking, concept/message testing, shop-along, ethnography, and focus groups • Performed visitor segmentation studies and developed segmentation algorithms, establishing ongoing database segmentation to produce more efficient marketing tactics • Directed brand tracking and experience tracking studies for various corporations, QSR chains, sporting teams, and cultural organizations, including Southern Company, the Braves, and Harris Teeter • Led trade area and audience segmentation studies for multiple shopping malls across America, and the Oakland Museum of California (OMCA), where the insights established the foundation for the organizational 5-year marketing strategy Show less
-
-
-
BBDO Worldwide
-
United States
-
Advertising Services
-
700 & Above Employee
-
Senior Researcher / Digital Analyst
-
Nov 2010 - Jun 2012
• Responsible for conducting multiple concept testing studies analyzing new product ideas to discover key consumer insights and marketing trends, including managing timelines, budgets, and research suppliers • Designed and oversaw qualitative research projects for AT&T, including a digital ethnography study, utilizing insights to create customer journeys and personas • Directed data analytics for ongoing digital campaigns, providing insights to optimize each campaign and cultivate maximum… Show more • Responsible for conducting multiple concept testing studies analyzing new product ideas to discover key consumer insights and marketing trends, including managing timelines, budgets, and research suppliers • Designed and oversaw qualitative research projects for AT&T, including a digital ethnography study, utilizing insights to create customer journeys and personas • Directed data analytics for ongoing digital campaigns, providing insights to optimize each campaign and cultivate maximum performance Show less • Responsible for conducting multiple concept testing studies analyzing new product ideas to discover key consumer insights and marketing trends, including managing timelines, budgets, and research suppliers • Designed and oversaw qualitative research projects for AT&T, including a digital ethnography study, utilizing insights to create customer journeys and personas • Directed data analytics for ongoing digital campaigns, providing insights to optimize each campaign and cultivate maximum… Show more • Responsible for conducting multiple concept testing studies analyzing new product ideas to discover key consumer insights and marketing trends, including managing timelines, budgets, and research suppliers • Designed and oversaw qualitative research projects for AT&T, including a digital ethnography study, utilizing insights to create customer journeys and personas • Directed data analytics for ongoing digital campaigns, providing insights to optimize each campaign and cultivate maximum performance Show less
-
-
-
Alexander Babbage, Inc.
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Market Research Project Manager
-
Jun 2008 - Nov 2010
• Designed and executed a variety of market research studies and translated findings into insights used for marketing and product strategies (retail, F&B, sports, arts & entertainment) • Moderator of focus groups, in-depth interviews, shop-Alongs • Managed quantitative studies - customer segmentation, brand tracking, concept testing • Geo-mapping • Designed and executed a variety of market research studies and translated findings into insights used for marketing and product strategies (retail, F&B, sports, arts & entertainment) • Moderator of focus groups, in-depth interviews, shop-Alongs • Managed quantitative studies - customer segmentation, brand tracking, concept testing • Geo-mapping
-
-
-
Aramark
-
United States
-
Hospitality
-
700 & Above Employee
-
Senior Marketing Manager
-
Feb 2001 - Jun 2008
• Implemented marketing programs and plans across 20 accounts and five states, with over $20M in sales • Planned and executed marketing strategies targeting youth, including digital marketing and e‐commerce. • Planned and managed large promotional events on U.S. campuses. • Oversaw several junior marketing staff members • Implemented marketing programs and plans across 20 accounts and five states, with over $20M in sales • Planned and executed marketing strategies targeting youth, including digital marketing and e‐commerce. • Planned and managed large promotional events on U.S. campuses. • Oversaw several junior marketing staff members
-
-
-
ALMARES - Institute for Consulting and Market Research
-
Warsaw Area, Poland
-
Research Executive
-
Jan 1998 - Dec 2000
• Designed and coordinated over 80 quantitative and qualitative research projects – copy testing, conjoint analysis, performance importance analysis, value maps, price sensitivity study, ad tracking studies • Designed and led a unique research project that evaluated the size of illegal cigarette market in Poland – the research is still being repeated every yea • Trained as focus group and IDI moderator • Designed and coordinated over 80 quantitative and qualitative research projects – copy testing, conjoint analysis, performance importance analysis, value maps, price sensitivity study, ad tracking studies • Designed and led a unique research project that evaluated the size of illegal cigarette market in Poland – the research is still being repeated every yea • Trained as focus group and IDI moderator
-
-
Education
-
2006 - 2007
Georgia State University - J. Mack Robinson College of Business
MBA, Marketing / International Business -
1996 - 2021
University of Warsaw
Master's degree, Integrated Communications / Journalism
Community
