Experience

Octane®

• United States
• Software Development
• 200 - 300 Employee

• Editor

  • Oct 2020 - Present

  ● Manage Top 5 largest motorcycle enthusiast website (111-year history) ● Administer second-largest U.S. motorcycle YouTube video channel with a proven-purchasing audience of nearly 1,000,000 persons ● Contribute and edit 1000s of intelligently crafted and original SEO-friendly articles with industry-leading photography and insight on popular powersport subjects ● Direct, shoot, edit, and host and host 100s of hours of 4k videos reaching millions of proven-purchasing powersport buyers, annually ● Direct, create, and push content on media platforms reaching millions weekly Show less



Bonnier LLC

• United States
• Entertainment Providers
• 200 - 300 Employee

• Senior Editor

  • Jun 2018 - Oct 2020

  ● Nourish Web-based editorial portal generating 700,000 page views, monthly. Establish publishing schedule and manage editorial budget. Ensure daily streams of original written content inline with audience and business objectives ● Leverage in-house and contributing staff with clock-like publishing cadence ● Guide 108-year-old company’s media platform from mixed print/online to pure digital ● Grew digital footprint by 60% across platforms through SEO/medium best practices, audience interest and consumption trends in spite of 80% reduction in core staffing ● Coach editorial team to ensure product offering meets audience desire and exceeds industry standards and competitor’s offerings Show less



Jake Wilson

• Motor Vehicle Manufacturing

• Content Director

  • May 2016 - Mar 2018

  ●Blueprint and build WordPress-based magazine/content portal. Schedule and produce regular flow of enthusiast content, wth e-commerce focus. Manage editorial budget. Collaborate with merchandising team to optimize content, based on goals, including sales incentives, available stock, and lucrative margins. ●Produce, schedule and maintain regular stream of video content. Harness SEO to promote channel and funnel audience to e-commerce portal. Establish, supervise and maintain social media portals. Interact with audience in enthusiast language. ●Mentor and manage four-person team responsible for written, photo, and video content creation for web, YouTube, and social media properties. Show less



Motorcycle USA

• Irvine, California

• Road Test Editor

  • Jun 2007 - Mar 2016

  ● Specialize in creating industry-leading powersport content, across digital and print, including motorcycle reviews, comparisons, and features. ● Formed comprehensive, street, sport, touring, and off-road motorcycle testing protocol, including databased performance metrics to tangibly assess capabilities of modern machinery. ● Build and maintain relationships with OEMs and other key people and organizations within the industry. ● Established Southern California presence, including a 3000-square foot office with photo/video studio, motorcycle dynamometer and workspace for seven employees. Show less