Experience

Elephant Creative Co., LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & Communications Consultant

  • Nov 2022 - Present



Healthcare Network

• United States
• Medical Practices
• 1 - 100 Employee

• External Affairs Liaison

  • Jun 2020 - Present



Nicklaus Children's Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Community Relations/Marketing--Nicklaus Children's Health System

  • Sep 2017 - Jun 2020

  Drove local relationship-building efforts to raise the profile of Nicklaus Children's Hospital in Southwest Florida and to secure funds for the specialized programs and services the hospital provides to children with complex health conditions. Created an effective local presence and developed new donors to help offset more than $3 million in uncompensated care provided annually to children from this market. Results: - Created awareness of Nicklaus Children's Hospital, its programs and services. - Opened a resource center on 5th Avenue South to provide a physical location for one-on-one conversations. - Recruited 20 volunteer ambassadors to represent the hospital in the community. - Secured a dozen new donors and more than $300,000 in new gifts. Show less



NCH Healthcare System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Development--Marketing/PR and Annual Fund

  • Apr 2014 - Sep 2017

  To secure and engage donors to make new/additional gifts, strategically utilized advertising, public relations, webste, social media, direct mail/email campaigns and communications to support gift officers and leverage events. Results: - Helped team achieve $12 million annual fundraising goal. - Assisted team with raising in excess of $2 million at annual hospital ball. - Improved response rates and increased gifts from annual and special appeal campaigns, exceeding healthcare philanthropy best practices. Show less



Lee Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Project Manager - System Marketing & Communications

  • May 2013 - Apr 2014

  Led marketing and communications strategies for primary and specialty physicians, service lines and programs/services for the five-hospital public system which includes Galisano Children's Hospital of Southwest Florida. Results: - Orchestrated well-attended public ribbon cutting event for new Golisano Children's Hospital building, delighting the hospital's chief administrative officer. - Developed and implemented a grand opening plan for a new urgent care center which exceeded expectations for average daily patient volumes within two months. Show less



Endeavor Management

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director, Marketing Strategy

  • Oct 2012 - Apr 2013

  Helped healthcare organizations envision and realize business value from strategic transformation. Helped healthcare organizations envision and realize business value from strategic transformation.



Children's Wisconsin

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Director of Public Relations & Marketing

  • 2000 - Sep 2012

  Drove marketing strategies supported by tradition and evolving tools, including internet and social media to gain trust and elevate the hospital's reputation in the community and among referring physicians, prospective/current employees and donors. Results: - Recruited and led a 15-member, award-winning integrated marketing team. - Effectively managed a $3 million annual budged, guided by ROI measures. - Elevated the organization's brand and reputation, as documented in periodic patient and referring physician surveys. - Met objective to become an employer of choice. - Successfully completed $75 million capital campaign. - Achieved rankings in Child magazine (number 3 in the nation) and U.S. News & World Report's Best Hospitals list. Show less



Advanced Healthcare

• Director of Marketing

  • 1993 - 2000

  Developed marketing plans for multispecialty practice and individual services. Used advertising, community relations, media relations and sponsorships to grow volumes and market share for primary care, urgent care and specialty physician services. Developed marketing plans for multispecialty practice and individual services. Used advertising, community relations, media relations and sponsorships to grow volumes and market share for primary care, urgent care and specialty physician services.



Wisconsin Manufacturers & Commerce

• Vice President, Products & Services

  • 1988 - 1991

  Led revenue-generating programs and services, including membership development/retention, publications and conferences. Led revenue-generating programs and services, including membership development/retention, publications and conferences.



Aurora Health Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing - Sinai Samaritan

  • 1987 - 1988

  Directed marketing and physician relations support to Sinai Samaritan Medical Center, a downtown Milwaukee Hospital within the Aurora System. Identified and developed marketing plans for centers of excellence. Directed marketing and physician relations support to Sinai Samaritan Medical Center, a downtown Milwaukee Hospital within the Aurora System. Identified and developed marketing plans for centers of excellence.



Firstar Bank

• AVP Marketing

  • 1981 - 1988

  Developed and implemented marketing plans for consumer financial services and for the affluent market. Developed and implemented marketing plans for consumer financial services and for the affluent market.



US Bank (formerly First Wisconsin Bank, then Firstar Bank)

• AVP Marketing

  • 1981 - 1987

  Developed and implemented marketing plans for financial services. Developed and implemented marketing plans for financial services.