Experience

Condado Tacos

• United States
• Restaurants
• 200 - 300 Employee

• Marketing And Public Relations Consultant

  • Apr 2021 - Present

  All Media Relations and Brand awareness for Condado Tacos, and I also provide marketing consultation, copywriting and marketing support for CMO and Executive Team All Media Relations and Brand awareness for Condado Tacos, and I also provide marketing consultation, copywriting and marketing support for CMO and Executive Team



Drake PR & Marketing: Revenue Driving & Child Abuse Prevention Services

• Syosset, New York

• Strategic Marketing Lead & Executive Director

  • Aug 2015 - Present

  Driving incremental and sustainable revenue. Fundraising & Marketing Strategy: developing comprehensive strategic plans and campaigns focused on increasing incremental revenue for not for profit 501c3 organizations. Currently serving as Executive Director and Marketing Strategist for Child Abuse Prevention Services, Inc. based in Roslyn, NY and providing education programs to keep kids on Long Island safe from harm. Also ancillary programs for adults, such as Nassau County Correctional Center program for incarcerated men & women Show less



The Leukemia & Lymphoma Society

• Greater New York City Area; Des Moines, IA, National Office

• Executive Director

  • Mar 2017 - Nov 2019

  Interim Executive Director for 501c3 Leukemia & Lymphoma Society, Iowa chapter. Top management leader of Iowa’s LLS chapter and responsible for providing overall leadership and management for fundraising strategies and operations designed to create cost effective and on-going sources of revenue growth, community outreach, volunteer expansion and engagement, and mission enhancement for the Leukemia & Lymphoma Society (LLS) within the chapter's market territory. Responsible for leading talent acquisition and development, developing and managing high performing and aligned matrix chapter teams, driving marketing and sales activation, managing the Chapter’s annual budget, and executing the operating plan; and in administering LLS policies and procedures necessary to the efficient functioning of the chapter. Full budget responsibilities with 5 fundraising campaigns. Currently doing fundraising for LLS' National Office in Rye Brook, NY. Drake PR & Marketing consulting work: Primary focus on Media, Hospitality, and Service Industries such as Real Estate, Legal, Tech and Not for Profit organizations. Current client list includes The Beekman Group (private equity, hospitality division), Leukemia & Lymphoma Society, McMichael & Gray (law firm) and Bank Shot, a Real Estate Technology App. Show less



Smokey Bones

• United States
• Restaurants
• 400 - 500 Employee

• Senior Vice President Sales & Marketing

  • Oct 2012 - Aug 2015

  Sun Capital Private Equity owned. Executive Lead for all marketing, sales, beverage and PR campaigns & programs for the casual dining brand. Lead marketing and sales efforts to build consistent increases in comp store sales. Conceptualize and deliver weekly promotions geared to increasing comp sales and guest counts, while gradually managing and reducing existing discount programs, through a combination of segmented messaging of our database and loyalty program and other promotional drivers such as direct mail, PR, Social Media marketing, third party referral programs, and a new digital campaign focused on 35-54 demographic and some targeted to millenials, along with other sales drivers. Lead a marketing team and external agency, and report to Private Equity company Sun Capital on monthly basis and work closely with the company's CEO and Executive Team as we re-energize this restaurant company in terms of hospitality, execution and food differentiation. Show less



Morton's The Steakhouse

• United States
• Hospitality
• 700 & Above Employee

• Senior Vice President Marketing, Sales and Corporate Communications

  • Feb 1994 - Feb 2012

  Helped build luxury lifestyle international brand from regional to international with 80 plus owned and operated units. Lead efforts to accentuate the Morton's Guest Experience. Comp Sales Incremental growth annually. Goals/Results Corporate Communications, Internal coordination with Human Resources and Legal Depts. Work with Ops teams driving sales Marketing/PR/media strategy Leadership Role in Social Media, Website, E-communications and Direct Mail & Analytics Business Development & National Partnerships Licensing/Branding Corporate Communications, Investor Relations & Crisis Communications Trusted Executive reporting to CEO, President and Company's Board of Directors National Marketing Partnerships and Programs Company Spokesperson for all Media inquiries and Crisis Show less



Rutgers Business School

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jan 2009 - Oct 2009

  Visiting professor for Rutgers University MBA program on Social Media for business and ROI Visiting professor for Rutgers University MBA program on Social Media for business and ROI



Epworth (Health Care)

• Director of Marketing

  • Jan 1989 - Jan 1994

  Responsible for marketing program for health care center for adolescents, and direct responsibility in revenue for national insurance 3rd party placements. Created new image/campaign: positioning Epworth appropriately as a nationally recognized psychiatric treatment facility for 125th anniversary and beyond Capital campaign: Intensive Treatment Unit for high risk adolescents Reported to Executive Director and Board of Directors Responsible for marketing program for health care center for adolescents, and direct responsibility in revenue for national insurance 3rd party placements. Created new image/campaign: positioning Epworth appropriately as a nationally recognized psychiatric treatment facility for 125th anniversary and beyond Capital campaign: Intensive Treatment Unit for high risk adolescents Reported to Executive Director and Board of Directors



St. Louis Cardinals

• Spectator Sports
• 500 - 600 Employee

• Sports Video Producer

  • Jan 1986 - Sep 1992

  Produced and marketed programs including Ozzie: The Movie, The Final Four: A history of the NCAA tournament, New York Yankees: The Movie, and other sports films Researched and interviewed high profile sports celebrities, including Michael Jordan, Mickey Mantle, Magic Johnson, John Wooden and Arthur Ashe Director/producer stadium programming/special projects for Busch Stadium events and for the St. Louis Cardinals Special video projects for Anheuser Busch, Kirberg Roofing, Ford Motor Company and other companies Show less



Major League Baseball Productions/NBC Network

• Greater New York City Area

• Producer/Staff Supervisor

  • May 1981 - Jun 1986

  Produced and edited shows, commercials Baseball programming, including This Week in Baseball with Mel Allen, NBC Pre-Game Show for Baseball's Game of the Week Promoted to Shift Supervisor at Sports NewsSatellite, a division of MLB Developed feature programming for satellite feed Produced and edited shows, commercials Baseball programming, including This Week in Baseball with Mel Allen, NBC Pre-Game Show for Baseball's Game of the Week Promoted to Shift Supervisor at Sports NewsSatellite, a division of MLB Developed feature programming for satellite feed