Experience

Buzz Concepts

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2021 - Present

  • Report directly to Chief Executive Officer and Executive Director; manage, plan and execute all marketing initiatives and strategies across all brands of the company, including:- Brainstorm and present new promotions.- Budget and source necessary marketing deliverables for event or brand promotions.- Identify other brands for crossover collaboration opportunities.- Coordinate and cooperate with internal and external teams on implementing marketing campaigns.- Contact and liaise with related third parties, such as established industry partners, designers, consultants, media & press and DJ agencies.- Curate and manage customized events to independent/corporate brands or individual clients.- Ensure the aesthetics of festive themed events are executed to the highest quality.- Highlight and promote event nights with photos, videos and or press clippings.- Visualise and create promotional materials such as event posters, tent cards and menus, along with, branding material and add-on features for all venues. • Assist in day-to-day administrative tasks and ad-hoc projects in an accurate and timely manner, schedule meetings with stakeholders and prepare agendas.• Volunteered to be the Branding & Marketing Manager for Home Kong, a retail homeware and lifestyle e-commerce brand privately owned by CEO, and responsible for:- Content creation for social media accounts, product design, sourcing and project monitoring.- Pop-Up Store Manager: site check, product design, liaise with third parties like landlords, part-time staff and suppliers, and keep track of all expenses.- Identify and source manufacturing companies with cost effective products and or services and utilize their skills to create our products.

• Marketing Executive

  • May 2018 - Feb 2021

• Marketing Intern

  • Dec 2017 - Apr 2018



Esprit

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• HR Intern

  • Jun 2017 - Aug 2017

  HR & Internal Communication Intern• Reported Directly to Vice President (Head of Human Resource Asia Pacific) and assisted in launch of a Staff EngagementInitiative (Together@Esprit/T@E) in Asia Pacific Regions• Collaborated with a committee to run T@E in Hong Kong and organize events for internal staff• Designed posters (printed and Instagram) for T@E events and helped Digital Marketing Team with internal Instagram posts• Edited videos for company internal news published to all regions, including store grand opening and promotion of collection• Organized logistics and designed poster for a presentation done by VP (Head of Go To Market APAC) for all APAC regions



UOB

• Singapore
• Banking
• 700 & Above Employee

• Contractor

  • Jul 2016 - Aug 2016

  • Collaborated with two other interns and underwent Know Your Customer (KYC) check with a deadline in two weeks’ time• Screened documents of 200 companies of different countries, and searched for missing details when needed, for example looking up mismatch members of the Board in different annual reports and company’s official website• Appointed as Checker by team manager to inspect all cases with reference to an official checklist by UOB • Collaborated with two other interns and underwent Know Your Customer (KYC) check with a deadline in two weeks’ time• Screened documents of 200 companies of different countries, and searched for missing details when needed, for example looking up mismatch members of the Board in different annual reports and company’s official website• Appointed as Checker by team manager to inspect all cases with reference to an official checklist by UOB