Experience

Body Fit Training

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Jun 2022 - Present



Erthecode

• Irvine, California, United States

• Marketing Director

  • Mar 2021 - Jun 2022

  - Oversee the strategy development and execution of all owned, paid, and earned media. - Manage the hiring, budget, and day-to-day execution of projects with all brand agencies. - Work closely with the Chief Brand Officer and agencies to develop all branded content and marketing campaigns. - Oversee the strategy development and execution of all owned, paid, and earned media. - Manage the hiring, budget, and day-to-day execution of projects with all brand agencies. - Work closely with the Chief Brand Officer and agencies to develop all branded content and marketing campaigns.



Visit Huntington Beach

• United States
• Hospitality
• 1 - 100 Employee

• Director of Digital Marketing

  • Mar 2019 - Jun 2020

  - Managed paid and owned agency and freelance partnerships. - Conducted annual reviews of all marketing campaigns, programs, and agencies to analyze results and generate strategic recommendations for areas of improvement and growth opportunities. - Developed and managed year-round marketing budget. - Led conception, implementation, and continued execution of paid, owned and earned branded content. - Curated and presented marketing reports at all board and stakeholder meetings… Show more - Managed paid and owned agency and freelance partnerships. - Conducted annual reviews of all marketing campaigns, programs, and agencies to analyze results and generate strategic recommendations for areas of improvement and growth opportunities. - Developed and managed year-round marketing budget. - Led conception, implementation, and continued execution of paid, owned and earned branded content. - Curated and presented marketing reports at all board and stakeholder meetings. - Collaborated with sales and marketing teams to produce video content. - Managed internal reporting dashboard for each department.

• Senior Digital Marketing Manager

  • Mar 2017 - Mar 2019

  - Developed a year-round digital brand content strategy for the entire ecosystem. - Collaborated with CMO and agencies to curate annual written marketing plan and budget. - Measured and reported performance of all marketing campaign results and KPIs within the internal dashboard. - Managed filming, production, editing, and distribution strategy of video content. - Served as project lead on the execution of comprehensive e-mail and social media campaigns and projects.



HallPass Media

• United States
• Advertising Services
• 1 - 100 Employee

• Accounts Manager & Producer Client Content

  • Jan 2011 - Mar 2017

  - Operated as the main point of contact for all accounts and served as the liaison between individual clients, HallPass Media, sponsors, and vendors. - Coordinated and managed clients’ marketing efforts; including SEO, SEM, email, social media and display advertising campaigns. - Designed, built, and maintained clients’ online platforms through strategic content creation and management. - Brainstormed and implemented new and creative growth strategies. Provided creative direction… Show more - Operated as the main point of contact for all accounts and served as the liaison between individual clients, HallPass Media, sponsors, and vendors. - Coordinated and managed clients’ marketing efforts; including SEO, SEM, email, social media and display advertising campaigns. - Designed, built, and maintained clients’ online platforms through strategic content creation and management. - Brainstormed and implemented new and creative growth strategies. Provided creative direction and coordinated with creative teams to ensure that advertising materials were published to meet clients’ requirements. - Conducted interviews for digital and broadcast production. - Helped build and maintained strong lasting relationships with partners, including NBA, Adidas, Mercedes-Benz, FOX Sports, Allen Edmonds, Joseph Abboud, ESPN, NBA TV and more.

• Accounts Manager

  • Jan 2013 - Jan 2014

  - Maintained professional relationships with clients. - Formulated marketing strategies and campaigns. - Ensured timely and successful execution of all client projects. - Clearly communicated the progress of monthly/quarterly initiatives to internal and external stakeholders. - Assisted with high severity requests or issue escalations as needed.

• Digital Marketing Coordinator

  • Jan 2011 - Dec 2012

  - Worked to expand clients’ digital reach through social media and other forms of digital communication by producing and disseminating timely and relevant digital assets in a manner that supported the clients’ objectives. - Assisted in the development and maintenance of websites, email marketing, social media and marketing campaigns. - Planned, coordinated, and produced creative content to increase marketing initiatives. - Monitored customer engagement and… Show more - Worked to expand clients’ digital reach through social media and other forms of digital communication by producing and disseminating timely and relevant digital assets in a manner that supported the clients’ objectives. - Assisted in the development and maintenance of websites, email marketing, social media and marketing campaigns. - Planned, coordinated, and produced creative content to increase marketing initiatives. - Monitored customer engagement and further implemented formal response strategies.

• Intern

  • Jul 2010 - Dec 2010

  • Conducted market research to enhance business development and client partnerships. • Administrated content creation, publishing and cross-platform strategies for HallPass Media and clients’ social media accounts and websites.



NBA Summer League

• Social Media Intern

  • Jul 2010 - Jul 2010

  • Assisted in the development of a content strategy for all social media channels • Developed and managed the editorial calendar for new content development • Monitor conversations and online activity across a variety of social networks and channels • Assisted in the development of a content strategy for all social media channels • Developed and managed the editorial calendar for new content development • Monitor conversations and online activity across a variety of social networks and channels



Goe Forsythe & Hodges LLP

• United States
• Law Practice
• 1 - 100 Employee

• Intern

  • Jun 2009 - Sep 2009

  • Made copies and filed case documents • Went to court with lawyers and took notes of actions • Delivered case files to lawyers in office • Organized previous case files • Made copies and filed case documents • Went to court with lawyers and took notes of actions • Delivered case files to lawyers in office • Organized previous case files