Susan Lee
Strategic Communications Manager at Discovery to Product- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
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Italian Elementary proficiency
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Spanish Elementary proficiency
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Norwegian Elementary proficiency
Topline Score
Bio
Jennie D.
I’ve had the privilege of working with Susan Lee. Her cat-like curiosity (which they say comes from intelligence, and in this case you can believe it) has kept her at the forefront of a very dynamic industry. That, coupled with her 20-year history negotiating, devising and gauging the success of 100s upon 100s of marketing campaigns and outreach activities in print, broadcast, direct mail, media buying and social/digital arenas makes her an invaluable resource at any marcom and business development strategy session. She's a champion brand steward, a master multitasker, a stickler for detail and definitely the go-to person if you really want to get something done. Not to mention she’s an inspiring role model: bright, reliable, trustworthy, ethical, diplomatic and has a great sense of humor.
Rebecca Kuga, LMFT, LPCC
Susan has proven to be instrumental in helping take Camp Chance to a new level. She takes the time to fully understand our program goals and worked with us to develop an overall strategy, then lead a stellar team to move our brand forward with very positive results, particularly in our fundraising endeavors. As a client advocate, she is superb — proactive with projects and very supportive. She is also a great teacher when it comes to technology and explains various processes and the strategy behind them quite well. I wholeheartedly recommend Susan Lee as a strategy and development partner.
Jennie D.
I’ve had the privilege of working with Susan Lee. Her cat-like curiosity (which they say comes from intelligence, and in this case you can believe it) has kept her at the forefront of a very dynamic industry. That, coupled with her 20-year history negotiating, devising and gauging the success of 100s upon 100s of marketing campaigns and outreach activities in print, broadcast, direct mail, media buying and social/digital arenas makes her an invaluable resource at any marcom and business development strategy session. She's a champion brand steward, a master multitasker, a stickler for detail and definitely the go-to person if you really want to get something done. Not to mention she’s an inspiring role model: bright, reliable, trustworthy, ethical, diplomatic and has a great sense of humor.
Rebecca Kuga, LMFT, LPCC
Susan has proven to be instrumental in helping take Camp Chance to a new level. She takes the time to fully understand our program goals and worked with us to develop an overall strategy, then lead a stellar team to move our brand forward with very positive results, particularly in our fundraising endeavors. As a client advocate, she is superb — proactive with projects and very supportive. She is also a great teacher when it comes to technology and explains various processes and the strategy behind them quite well. I wholeheartedly recommend Susan Lee as a strategy and development partner.
Jennie D.
I’ve had the privilege of working with Susan Lee. Her cat-like curiosity (which they say comes from intelligence, and in this case you can believe it) has kept her at the forefront of a very dynamic industry. That, coupled with her 20-year history negotiating, devising and gauging the success of 100s upon 100s of marketing campaigns and outreach activities in print, broadcast, direct mail, media buying and social/digital arenas makes her an invaluable resource at any marcom and business development strategy session. She's a champion brand steward, a master multitasker, a stickler for detail and definitely the go-to person if you really want to get something done. Not to mention she’s an inspiring role model: bright, reliable, trustworthy, ethical, diplomatic and has a great sense of humor.
Rebecca Kuga, LMFT, LPCC
Susan has proven to be instrumental in helping take Camp Chance to a new level. She takes the time to fully understand our program goals and worked with us to develop an overall strategy, then lead a stellar team to move our brand forward with very positive results, particularly in our fundraising endeavors. As a client advocate, she is superb — proactive with projects and very supportive. She is also a great teacher when it comes to technology and explains various processes and the strategy behind them quite well. I wholeheartedly recommend Susan Lee as a strategy and development partner.
Jennie D.
I’ve had the privilege of working with Susan Lee. Her cat-like curiosity (which they say comes from intelligence, and in this case you can believe it) has kept her at the forefront of a very dynamic industry. That, coupled with her 20-year history negotiating, devising and gauging the success of 100s upon 100s of marketing campaigns and outreach activities in print, broadcast, direct mail, media buying and social/digital arenas makes her an invaluable resource at any marcom and business development strategy session. She's a champion brand steward, a master multitasker, a stickler for detail and definitely the go-to person if you really want to get something done. Not to mention she’s an inspiring role model: bright, reliable, trustworthy, ethical, diplomatic and has a great sense of humor.
Rebecca Kuga, LMFT, LPCC
Susan has proven to be instrumental in helping take Camp Chance to a new level. She takes the time to fully understand our program goals and worked with us to develop an overall strategy, then lead a stellar team to move our brand forward with very positive results, particularly in our fundraising endeavors. As a client advocate, she is superb — proactive with projects and very supportive. She is also a great teacher when it comes to technology and explains various processes and the strategy behind them quite well. I wholeheartedly recommend Susan Lee as a strategy and development partner.
Experience
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Discovery to Product
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Strategic Communications Manager
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Jan 2022 - Present
— Plan and execute long- and short-term communications strategies. Develop messaging, talking points, presentations and materials to support D2P's programs, executive communications and outreach efforts. Write and/or edit content including digital, social media, news and feature stories, flyers and brochures and an annual report. Create and implement multimedia to engage various audiences. Use analytics to inform and measure impact. — Plan and execute long- and short-term communications strategies. Develop messaging, talking points, presentations and materials to support D2P's programs, executive communications and outreach efforts. Write and/or edit content including digital, social media, news and feature stories, flyers and brochures and an annual report. Create and implement multimedia to engage various audiences. Use analytics to inform and measure impact.
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Wisconsin Department of Justice
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United States
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Government Administration
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100 - 200 Employee
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Senior Communications Specialist
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Nov 2019 - Jan 2022
— Collaborate with others in the executive office to manage public and internal communications including crisis strategies. Plan and execute earned and owned media (websites, social, video, press releases/advisories) and prepare media briefings and reports. Draft the Attorney General's speeches, talking points and presentations. Recently created and implemented a comprehensive communications policy and procedure initiative including writing and website style guides, process flow, templates and forms. Chaired DOJ's 2020 fundraising campaign "Partners in Giving."
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Montara Creative
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United States
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Advertising Services
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Account Director
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Aug 2008 - Nov 2019
— Initiated and delivered marketing and communication strategies for multiple brands including a Cattlemens Restaurants 50th anniversary celebration and rebranding campaign (family-owned eight-restaurant chain). Elements included a new menu system, signage, presentations, press releases, website, and social media. Sales increased over 7% within six months of launch — awarded "Business Partner of the Year" by client.— Managed brand initiatives for Cox & Kings USA (luxury travel) and sustained this client relationship for nearly ten years with a sales growth of over 400%. Responsible for strategic marketing and communication plan and budget, including public relations. Created and monitored all project timelines; negotiated advertising contracts. Introduced and implemented targeted digital marketing tactics (social media, email, content creation, SEO). Traveled internationally to key destinations to develop client, partner, and location stories for dissemination across all channels, including their biannual 180-page tour catalog.— Participated in the successful U.S. launch of Jollibee (Philippine fast-food mega-brand), garnering national and local media coverage, with high impact in areas of restaurant locations. Production of both radio and TV ads were part of these advertising and marketing campaigns.— Member of the core team brought together to create and launch SONOMA Magazine, a new regional lifestyle publication. Developed positioning, sales, and partner guidelines, as well as specialized advertising media kits. Managed design, production, and printing of premiere issue.— Created a comprehensive marketing strategy for Next Dentistry. Initiatives included identity, messaging, print, and digital (website, patient success stories, social media, PPT presentations).
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Account Supervisor
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Feb 1996 - Aug 2008
— Led marketing initiatives for Cattlemens Restaurants, building on their current themes/concept, and focusing on telling the Cattlemens story. Supervised photo shoots (founders, servers, food, decor) and design/engineering of menus and related marketing materials. Assisted in development of successful customer loyalty and banquet programs.— Directed rebranding efforts for Hanson Bridgett LLP (law firm) — from focus groups and photo shoots to new identity and marketing materials.— Produced music industry event in Los Angeles (sponsors: Apple, major music publications) for 3,000 attendees. Secured a well known music headliner to perform on the main stage with ten additional bands. Designed and hosted a private VIP press event for top industry influencers.General for the Agency (during both roles above):— Participated in new business outreach and development: delineated objectives, created proposals and presentation materials, and presented concepts. Guided research, data, and insight gathering and wrote and refined creative briefs and positioning documents. Managed databases, budgets, and timelines.— Managed and mentored agency staff of 12, hired and managed outside contractors, vendor sourcing, contract negotiation and relationship-building. Developed policies and procedures, all job descriptions, and standard operating procedures.
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Education
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San Francisco State University
Bachelor of Arts - BA, Theatre/Theater, Musical Theater, Music, Communications -
Pacific Lutheran University
Communications and Media
Community
