Experience

Ziza Digital

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2017 - Present

  * I develop and implement strategies and plans for the operational infrastructure of systems, processes, and personnel for Ziza Digital.* I develop Digital Marketing Strategy documents for businesses managed by Ziza Digital* I manage and monitor Digital Marketing Campaigns run by Ziza Digital on behalf of our clients.* I develop annual budgets, produce detailed business operating plans as well as drive the team to surpass monthly, quarterly & annual targets for revenue and profit of the organisation.* I oversee and grow the service portfolio, design and execute service development strategy in the service areas of the organisation.* I recruit and manage staff, including performance monitoring, mentoring and training.* I provide the day-to-day leadership and management that aligns with the organisation's mission and value statements.

• General Manager

  • Jan 2017 - Present

  I help Brands find their feet and their direction. I help them lay their foundation and establish their personalities through;Brand Identity Development Brand Audit & Analysis Brand Strategy Development. Internal Branding



Tranos

• Nigeria
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • May 2019 - Sep 2020

  I steer the strategic marketing direction for Tranos and help the organisation implement Strategic Marketing tactics to meet its business objectives I steer the strategic marketing direction for Tranos and help the organisation implement Strategic Marketing tactics to meet its business objectives



RedSquare Digital

• Nigeria
• Advertising Services

• General Manager

  • Jan 2016 - Dec 2016

  As the General Manager, i work with Strategists, Content Writers, PPC Specialists, Art Directors, Social Media Managers, Web Developers and SEO Specialists to create stunning Digital Marketing Communications for our Clients at RedSquare Digital. With experience in Brand Strategy, Marketing Research, Advertising and Digital Marketing, i bring an Integrated Marketing Communications and business-focused approach to Digital Marketing to help our Clients achieve their business and marketing objectives.



Workforce Group

• Nigeria
• Business Consulting and Services
• 300 - 400 Employee

• Head, Brand, Marketing and Corporate Communications

  • Feb 2015 - Nov 2015

  Digital marketing strategy development and implementation Brand communications strategy development and implementation Marketing budget development and implementation Web site traffic growth management and Analytics Email Marketing Platform management Social Media Platform management SEO Media & Public Relations Oversee the development & production of all print and electronic materials such as brochures, annual reports, website. Develop and implement media planning, purchases, and innovation strategies. Recruit, train, appraise, supervise, support, develop and guide direct reports. Engage, coordinate and manage effectiveness of vendors and external consultants



Nitro 121

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Manager, Brands and Strategy

  • Jul 2012 - Feb 2015

  1. Brand Communication and Strategy Development to achieve Brand objectives 2. Brand Health Tracking 3. New product development 4. Consumer profiling and analysis. 5. Development of Creative concepts for thematic events 6. Developing Brand Identity and Objectives 7. Coordinate activities of departments in order to have seamless flow of projects. 8. Preparing Annual Brand Plans 9. Preparing Quarterly Brand Reports 1. Brand Communication and Strategy Development to achieve Brand objectives 2. Brand Health Tracking 3. New product development 4. Consumer profiling and analysis. 5. Development of Creative concepts for thematic events 6. Developing Brand Identity and Objectives 7. Coordinate activities of departments in order to have seamless flow of projects. 8. Preparing Annual Brand Plans 9. Preparing Quarterly Brand Reports



Insight Publicis

• Nigeria
• Advertising Services
• 100 - 200 Employee

• Brand Management Executive

  • Apr 2008 - Jun 2012

  Manage marketing activities of major brands across FMCG, Insurance, Household, Finance, Oil & Gas and IT. Duties: • Developing Annual Brand Plans/Marketing Strategies • Implementing Strategic Plans to maximize Brand potentials • Managing Market Research • Monitoring and Analyzing Competitors performance • Preparing Monthly Business Report for presentation to management • Monitoring Performance against targets • Managing Integrated Marketing Communications Campaigns which spans ATL, Activation and Events. • Media Management • Managing Marketing budget to accomplish Brand plans