Experience

Cushman & Wakefield Greater China

• Strategic consulting analyst

  • Sep 2020 - Present



Baidu, Inc.

• Intelligent driving group- strategic investment intern

  • Oct 2019 - Dec 2019



Global Strategy Group, by KPMG

• Summer Intern

  • Jul 2019 - Aug 2019



Fives

• Global strategy analyst

  • May 2018 - Nov 2018

  - Understood end-user segmentation, estimated the size of the market, captured the positioning and potential moves of 12 competitors- Structured and presented future trends and key success factors to global subsidiaries, discussed 1/3/5 years action plan with C-level executives from each subsidiary- Conducted 5 on-site expert interviews in Japan and more than 10 phone interviews with experts from the US, China, and Italy



Nielsen

• Intern

  • Jul 2016 - Dec 2016

  Department: Consumer insight - FMCGProject Experience: Heinz baby food project- Designed a questionnaire, selected preferred interviewees, and trained and supervised interviewers conducting door interviews in 14 cities across the nation- Analyzed the territory of Heinz and key competitors, and segmented and prioritized market opportunities according to consumer perception and attitude- Made statistics and analysis of survey data by SPSS and assessed the brand performance… Department: Consumer insight - FMCGProject Experience: Heinz baby food project- Designed a questionnaire, selected preferred interviewees, and trained and supervised interviewers conducting door interviews in 14 cities across the nation- Analyzed the territory of Heinz and key competitors, and segmented and prioritized market opportunities according to consumer perception and attitude- Made statistics and analysis of survey data by SPSS and assessed the brand performance from different dimensionsOther projects: Wrigley chewing gum Benchmark project, Liby household product project Show more Show less



Nike

• Marketing assistant

  • May 2016 - Jun 2016

  Department: Sports marketing - soccer team-Drafted sponsor contracts of individual athletes and clubs, and ordered products at the beginning of the season for 16 professional soccer clubs across China-Evaluated sponsorship effectiveness, and observed and negotiated with promising athletes for business cooperation-Collected information about the marketing activities of business competitors, compared with NIKE and wrote a report