Deborah Startari

Digital Strategist at OMZ Agency
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Native or bilingual proficiency
  • Francês Professional working proficiency
  • Espanhol Limited working proficiency
Skills

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Thainá Islan

Deborah e eu trabalhamos não só na Agência Um, mas também na Cadastra e sua tranquilidade e senso de organização sempre foram diferenciais em todas as equipes por onde passou. Nós conseguíamos, em dupla, trabalhar sob pressão e com foco em resultados sem perder o bom humor, a humanidade e, principalmente, a vontade de elevar as entregas a um novo patamar. Espero ter a felicidade de trabalhar com a Deborah em outros projetos no futuro!

Mirela Malaman

Deborah é super profissional e eficiente! Sem dúvidas a melhor líder de equipe de marketing digital que já tive enquanto cliente.

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Credentials

  • Scrum Fundamentals Certified
    SCRUMstudy - Accreditation Body for Scrum and Agile
    Nov, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Ads Video
    Google
    Jul, 2023
    - Nov, 2024
  • Certificação Digital Fundamentals IAB Brasil
    IAB Brasil
    May, 2021
    - Nov, 2024
  • Google Ads Measurement
    Google
    Nov, 2020
    - Nov, 2024
  • Shopping Ads Certification
    Google
    Nov, 2020
    - Nov, 2024

Experience

  • OMZ
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Dec 2022 - Present

      • Coordination of digital strategy • Elaboration and execution of the growth strategy, life cycle and end to end journey of the products, aiming at scale and profitability; • Customer segmentation, customizing offers, campaigns, activations and products through data analysis and focusing on attraction, retention and loyalty; • Implementation of new processes to increase the digital maturity of the agency and also of clients; • Conducting the daily scrum to align expectations with the team, check the progress of projects and define priorities; • Analysis of daily data and results to create strategies contemplating the understanding of consumer behavior throughout the entire conversion funnel; • Qualitative screening to guarantee coherence between campaigns, pieces and contents, in order to maximize digital performance; • Alignment between the areas of performance, creation, content, creative writing and other areas of the agency to guarantee deliveries according to briefing and planning. Show less

  • Agência UM
    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Mar 2022 - Oct 2022

      • Implementation of new processes to increase the digital maturity of the agency and also of the clients; • Analysis of data and daily results to create strategies contemplating the understanding of consumer behavior throughout the conversion funnel; • Competitive and market analysis to find gaps and opportunities in the area, search for insights, trends and new media strategies; • Conducting daily scrum to align expectations with the team, check the progress of projects and set priorities for the day; • End-to-end monitoring of digital campaigns: planning, segmentation, content, execution, monitoring and reporting; • Control of customer budget and quality of deliveries Show less

  • Hubify - Marketing Digital de Performance
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Coordinator - Squad Leader
      • Jan 2021 - Mar 2022

      • Coordination of customers' digital marketing strategy and leadership of a 13-person squad formed by customer success, paid media, marketing automation, SEO, social media, design, content production and webdev analysts; • Conducting the onboarding process: briefing, planning, elaboration and implementation of a strategy adapted to each client, as well as definition of the respective kpis and goals; • Monitoring of customer results in the different stages of the sales funnel with definition of short and long term strategies; • Constant relationship with customers to increase LTV, identify upsell opportunities and create churn reversal action plans; • Conducting daily scrum to align expectations with the team, check the progress of projects and set priorities for the day; • Collaboration in the professional development of squad members through 1:1 meetings; • Participation in the development and improvement of internal processes with other leaders. Show less

  • Cadastra
    • Brazil
    • Advertising Services
    • 400 - 500 Employee
    • Senior Account Analyst
      • Sep 2018 - Jan 2021

      • Analysis of data and results to create strategies contemplating the understanding of consumer behavior throughout the entire conversion funnel; • End-to-end digital campaign management: planning, segmentation, content, execution and monitoring; • Actions in Samsung e-commerce and with Magalu and B2W retailers • Analysis of performance metrics with guidance for business decisions and focus on results; • Coordination of internal activities of different specialties (Creation, SEO, eCRM, Content and BI); • Trend monitoring and competitor benchmarking for new insights, market positioning and media strategies; • Control of customer budget and quality of deliveries Show less

  • Jüssi
    • Brazil
    • Advertising Services
    • 300 - 400 Employee
    • Business Analyst
      • Mar 2016 - Sep 2018

      • Coordination of digital projects such as the creation of websites and applications (agile methodologies) and online media strategies • Consultative business planning to map and define, together with customers, objectives, actions, investments and digital goals (ROI, Brand Awareness , CPL, CPA, Engagement etc.) • Coordination of internal activities of different specialties (WebDev, Creation, SEO, eCRM, Social Media, Content, Usability etc.) to align the agency's deliveries according to the needs of each project • Competitive and market analysis to find gaps and opportunities in each client's area of ​​operation • Internal management of accounts, from the formatting of proposals to invoicing • Account support: Microsoft, Nespresso, CFA, Ambev, Multiplus, Linkedin, Google, Fnac, Leroy Merlin, Babbel Show less

  • Honda Brasil
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing and Product planning Trainee
      • Jan 2014 - Dec 2015

      Marketing •Planning of campaigns and directing communication of media on and off-line • Validation of layouts of the pieces produced for campaigns and events, ensuring their execution on time • Responsible for the logistics of materials at points of sale • Engagement and monitoring of partners, agencies and dealers • Management of Branding projects • Coordination of launch campaigns (Civic 2015 and Civic Si) Planning of Products for Export • Relationship with other units (USA, Argentina, Chile, Peru and Japan) • Management of product life cycle 4 wheels for South America • Competitor analysis (products and positioning) • Monitoring of market trends and consumer profile • Strategy creation positioning of new releases • Preparation of support materials for importers (price, specifications, value analysis, benchmarking) • Study of specifications for South America (legislation, approval, market demands) Show less

  • Editora Globo
    • Brazil
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Digital Innovation Intern
      • Jan 2012 - Dec 2012

      Digital Products and Business Area • Development of digital projects with commercial focus • Evaluation and monitoring of the advertising performance of the products • Audience reporting (Nielsen, Google Analytics and Comscore) and post-sales reporting • Preparation of digital media defenses and support materials for the commercial team • Identification of opportunities and improvements in communication processes • Survey and analysis of marketing data • Monitoring and analysis of social media actions • Development of the Movimento Empreenda project (PEGN magazine) Show less

  • FIA Business School
    • Brazil
    • Higher Education
    • 400 - 500 Employee
    • Intern
      • Aug 2010 - Jul 2011

      Monitoring in the MBA - Management of Business Frauds Creation of monitoring reports Structural support to teachers and students Monitoring in the MBA - Management of Business Frauds Creation of monitoring reports Structural support to teachers and students

Education

  • Universidade de São Paulo
    Bachelor's degree, Business Management
    2009 - 2013
  • ESPM Escola Superior de Propaganda e Marketing
    Master of Business Administration - MBA, Digital Media Management and Business Intelligence
    2018 - 2020
  • Université de Liège
    Master's degree, Gestão de Marketing
    2013 - 2013

Community

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