Mark Pybus
Chief Executive Officer at Creative CX- Claim this Profile
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Topline Score
Bio
Chris Gale
Mark has made me better at what I do. As simple a statement as that is, it is not easy to a) inspire change in someone b) promote call to action c) hold accountable. Mark is capable of each, while leading by example. Whether because he was willing to directly challenge my convention or I simply was privy to his ability to perform, Mark has created an environment where I am edified and wish to be better in my own performance, clarity and forethought. I strive to know people (and work with people) whom I can learn from and whom will hold me accountable. Mark is both for me. Mark's roots as a practitioner enable him to not only be a delivery focused leader, but also one whom can uniquely apply know how to problem resolution while creating an atmosphere of knowledge transfer and mentorship. Without proper expectation setting, communication and accountability, delivery is moot, however. Fortunately for any one working with Mark, he has the ability to manage a highly complex environment while still building rapport and trust with internal and external teams. I would work with Mark over and over again and highly recommend him for any organization which allows one to lead by example.
Kristi Barrow
Mark was the first Ensighten employee on the ground in Australia. Mark went out of his was to ensure our implementation of Manage (Ensighten's Tag manager) was a success. Suncorp has a complex digital environment, multiple brands; sites, native apps, hybrid apps etc. Mark was always available to answer question, help out and garner support from the greater Ensighten family. He frequently connected us with the right people within Ensighten to help us implement not only faster, but also ensure a quality and future proofed implementation. I really enjoyed working with Mark ! hope our paths cross again!
Chris Gale
Mark has made me better at what I do. As simple a statement as that is, it is not easy to a) inspire change in someone b) promote call to action c) hold accountable. Mark is capable of each, while leading by example. Whether because he was willing to directly challenge my convention or I simply was privy to his ability to perform, Mark has created an environment where I am edified and wish to be better in my own performance, clarity and forethought. I strive to know people (and work with people) whom I can learn from and whom will hold me accountable. Mark is both for me. Mark's roots as a practitioner enable him to not only be a delivery focused leader, but also one whom can uniquely apply know how to problem resolution while creating an atmosphere of knowledge transfer and mentorship. Without proper expectation setting, communication and accountability, delivery is moot, however. Fortunately for any one working with Mark, he has the ability to manage a highly complex environment while still building rapport and trust with internal and external teams. I would work with Mark over and over again and highly recommend him for any organization which allows one to lead by example.
Kristi Barrow
Mark was the first Ensighten employee on the ground in Australia. Mark went out of his was to ensure our implementation of Manage (Ensighten's Tag manager) was a success. Suncorp has a complex digital environment, multiple brands; sites, native apps, hybrid apps etc. Mark was always available to answer question, help out and garner support from the greater Ensighten family. He frequently connected us with the right people within Ensighten to help us implement not only faster, but also ensure a quality and future proofed implementation. I really enjoyed working with Mark ! hope our paths cross again!
Chris Gale
Mark has made me better at what I do. As simple a statement as that is, it is not easy to a) inspire change in someone b) promote call to action c) hold accountable. Mark is capable of each, while leading by example. Whether because he was willing to directly challenge my convention or I simply was privy to his ability to perform, Mark has created an environment where I am edified and wish to be better in my own performance, clarity and forethought. I strive to know people (and work with people) whom I can learn from and whom will hold me accountable. Mark is both for me. Mark's roots as a practitioner enable him to not only be a delivery focused leader, but also one whom can uniquely apply know how to problem resolution while creating an atmosphere of knowledge transfer and mentorship. Without proper expectation setting, communication and accountability, delivery is moot, however. Fortunately for any one working with Mark, he has the ability to manage a highly complex environment while still building rapport and trust with internal and external teams. I would work with Mark over and over again and highly recommend him for any organization which allows one to lead by example.
Kristi Barrow
Mark was the first Ensighten employee on the ground in Australia. Mark went out of his was to ensure our implementation of Manage (Ensighten's Tag manager) was a success. Suncorp has a complex digital environment, multiple brands; sites, native apps, hybrid apps etc. Mark was always available to answer question, help out and garner support from the greater Ensighten family. He frequently connected us with the right people within Ensighten to help us implement not only faster, but also ensure a quality and future proofed implementation. I really enjoyed working with Mark ! hope our paths cross again!
Chris Gale
Mark has made me better at what I do. As simple a statement as that is, it is not easy to a) inspire change in someone b) promote call to action c) hold accountable. Mark is capable of each, while leading by example. Whether because he was willing to directly challenge my convention or I simply was privy to his ability to perform, Mark has created an environment where I am edified and wish to be better in my own performance, clarity and forethought. I strive to know people (and work with people) whom I can learn from and whom will hold me accountable. Mark is both for me. Mark's roots as a practitioner enable him to not only be a delivery focused leader, but also one whom can uniquely apply know how to problem resolution while creating an atmosphere of knowledge transfer and mentorship. Without proper expectation setting, communication and accountability, delivery is moot, however. Fortunately for any one working with Mark, he has the ability to manage a highly complex environment while still building rapport and trust with internal and external teams. I would work with Mark over and over again and highly recommend him for any organization which allows one to lead by example.
Kristi Barrow
Mark was the first Ensighten employee on the ground in Australia. Mark went out of his was to ensure our implementation of Manage (Ensighten's Tag manager) was a success. Suncorp has a complex digital environment, multiple brands; sites, native apps, hybrid apps etc. Mark was always available to answer question, help out and garner support from the greater Ensighten family. He frequently connected us with the right people within Ensighten to help us implement not only faster, but also ensure a quality and future proofed implementation. I really enjoyed working with Mark ! hope our paths cross again!
Experience
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Creative CX
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Chief Executive Officer
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Apr 2020 - Present
We're a specialist experimentation consultancy. It’s our mission to help organisations of all shapes and sizes establish highly effective experimentation programmes that deliver exceptional results for their business and their customers. We believe that experimentation is a critical capability that every organisation needs in order to remain relevant and competitive. The transformational power of continuous improvement and innovation through experimentation can be extraordinary, but… Show more We're a specialist experimentation consultancy. It’s our mission to help organisations of all shapes and sizes establish highly effective experimentation programmes that deliver exceptional results for their business and their customers. We believe that experimentation is a critical capability that every organisation needs in order to remain relevant and competitive. The transformational power of continuous improvement and innovation through experimentation can be extraordinary, but it’s not always easy to get there. That’s why we have the team and the know-how to help organisations at either end of the maturity spectrum, from those who need help with just getting started, to those who are now ready to massively scale their experimentation capabilities across the entire organisation.
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Chief Operating Officer
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Jul 2019 - Apr 2020
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MADtech Consulting
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United Kingdom
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Advertising Services
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Director
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Jun 2019 - Apr 2023
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Merkle EMEA
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United Kingdom
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Advertising Services
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700 & Above Employee
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VP, Solutions Consulting
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May 2018 - Jul 2019
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DBi Data Business Intelligence
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Spain
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Advertising Services
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1 - 100 Employee
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Managing Director
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Jan 2017 - May 2018
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Pybus Consulting Ltd.
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London
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Digital Strategy Consultant
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Mar 2016 - May 2018
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SymphonyAI Retail CPG
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Software Development
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500 - 600 Employee
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Director of Implementation (contract role)
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Jun 2016 - Jan 2017
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Ensighten, a CHEQ company
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United States
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Software Development
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1 - 100 Employee
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Director, Professional Services - EMEA
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Sep 2015 - Mar 2016
Lead all consulting teams across EMEA following the amalgamation of disparate specialist teams. Provide scoping, best practice and sales support to new business and existing clients across the region. Help customers build a strategic roadmap which focuses on increasing the return on investment from their digital marketing technology investments; and ultimately business improvement.
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Director, Strategic Services - EMEA
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Jan 2015 - Sep 2015
Charged with building a consulting practice based on the success of the US Strategic Services team, tailored to the EMEA market. The Strategic Services team are a Digital Best Practices Consultancy working with clients with advanced use cases, looking to get more ROI from their digital marketing technology stack.
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Regional Director - APAC
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Dec 2013 - Jan 2015
As the first employee in Australia, my role is to establish Ensighten's presence in the region, educate the market and help customers realise a return on their investment.
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Compare The Market Pty Ltd
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Brisbane, Australia
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Web Analytics & Database Manager
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Jun 2012 - Dec 2013
Responsible for the design, build and ongoing development of the ComparetheMarket.com.au tracking and reporting strategy. Build and maintain a system that provides a single customer view, incorporating online web activity, 3rd party data and offline/offsite sales. Create a media attribution model that supports the development of a cohesive omni channel strategy. Responsible for the design, build and ongoing development of the ComparetheMarket.com.au tracking and reporting strategy. Build and maintain a system that provides a single customer view, incorporating online web activity, 3rd party data and offline/offsite sales. Create a media attribution model that supports the development of a cohesive omni channel strategy.
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Web Analytics Implementation Manager
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Mar 2011 - Jun 2012
Provide digital marketing strategy advice and hands on support to companies of all sizes across Australia. Work closely with the SEO and PPC teams to develop a holistic view of marketing campaign success and develop data driven decision making principles. Provide digital marketing strategy advice and hands on support to companies of all sizes across Australia. Work closely with the SEO and PPC teams to develop a holistic view of marketing campaign success and develop data driven decision making principles.
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Unica
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United States
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Software Development
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200 - 300 Employee
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Senior Consultant
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Jun 2010 - Mar 2011
Lead NetInsight consultant for EMEA, establishing best practice processes for the scoping and delivery of professional services. Deliver implementation and optimisation projects to support businesses utilise web analytics and other data sources to support business growth. Lead NetInsight consultant for EMEA, establishing best practice processes for the scoping and delivery of professional services. Deliver implementation and optimisation projects to support businesses utilise web analytics and other data sources to support business growth.
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Webtrends
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Software Development
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1 - 100 Employee
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Professional Services Engineer
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Sep 2008 - Jun 2010
Provide strategic business analysis, project management and technical implementation to Webtrends customers. Provide best practice advice, technical support and process management from the initial definition of project scope through to the development, design and integration of technology. Provide strategic business analysis, project management and technical implementation to Webtrends customers. Provide best practice advice, technical support and process management from the initial definition of project scope through to the development, design and integration of technology.
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Equiniti
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United Kingdom
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Financial Services
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700 & Above Employee
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Customer Services Manager
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Mar 2007 - Sep 2008
Customer success champion; working across all business units to ensure customers get value from the products and services provided. Provide technical support to triage and manage consultancy and helpdesk resources to resolve business as usual optimisation issues.
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Implementation Consultant
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Jan 2006 - Mar 2007
Manage the scoping and subsequent delivery of configured software solutions. Involved from the point of pre-sales demonstrations to requirements analysis exercises, producing cost estimates and then managing the development and implementation and finally user training for the system.
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CEB, now Gartner
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Solutions Manager
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Mar 2002 - Jan 2006
Project manage the implementation of configured software systems. Helping provide pre-sales consultancy, client support, user training, product maintenance and development. Project manage the implementation of configured software systems. Helping provide pre-sales consultancy, client support, user training, product maintenance and development.
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