Director marketing and digital transformation

• Aug 2022 - Present

College Lecturer

• Sep 2020 - Present

• Provides sessions, marketing courses and ideation techniques • Write course material • Design assessments • Administer assessments and make corrections • Provides sessions, marketing courses and ideation techniques • Write course material • Design assessments • Administer assessments and make corrections

Marketing Director

• May 2018 - Jun 2022

- Design and implement the strategic marketing plan to connect industry and academia for innovation projects - Increase brand awareness and brand engagement - Position solutions for key segments of the market to develop innovation - Plan, develop and supervise go-to-market strategies to maximize the organization's impact on his market - Leverage digital channels and technologies, SEO, SEM, social media to generate leads and sales - Design and implement the strategic marketing plan to connect industry and academia for innovation projects - Increase brand awareness and brand engagement - Position solutions for key segments of the market to develop innovation - Plan, develop and supervise go-to-market strategies to maximize the organization's impact on his market - Leverage digital channels and technologies, SEO, SEM, social media to generate leads and sales

College Lecturer

• Nov 2017 - Nov 2020

Digital Marketing Iecturer

• Sep 2016 - Mar 2019

Vice-President and Partner

• May 2016 - Jun 2018

- Building relationship between corporations and startup to accelerate innovation and digital transformation. - Planning digital transformation roadmap in innovation/collaboration project. - Managing complex project framework and innovation process. - Building relationship between corporations and startup to accelerate innovation and digital transformation. - Planning digital transformation roadmap in innovation/collaboration project. - Managing complex project framework and innovation process.

Marketing and E-commerce Director

• Jul 2016 - Dec 2016

• Control planning and budgetary of all marketing activities. • Design strategies to drive online traffic and sustain conversion rate on the company websites. • Develop and manage digital marketing campaigns. • Manage brand and product campaigns to raise brand awareness. • Analyze customer experience, market conditions and competitor data. • Control planning and budgetary of all marketing activities. • Design strategies to drive online traffic and sustain conversion rate on the company websites. • Develop and manage digital marketing campaigns. • Manage brand and product campaigns to raise brand awareness. • Analyze customer experience, market conditions and competitor data.

Digital Marketing and Communication Director

• Mar 2011 - Apr 2016

• Create and manage the content marketing team built around social networks. • After a year in the company, promoted to lead the new Digital Marketing Communications Department with a 360-degree approach (PR, Marketing, Branding, etc.), managing a large share of the marketing budget. • Implement processes and KPI to improve marketing strategies and campaigns both digital and traditional. • Promote a culture of innovation in the company (RC Lab, training, conference, etc.) • Create and manage the content marketing team built around social networks. • After a year in the company, promoted to lead the new Digital Marketing Communications Department with a 360-degree approach (PR, Marketing, Branding, etc.), managing a large share of the marketing budget. • Implement processes and KPI to improve marketing strategies and campaigns both digital and traditional. • Promote a culture of innovation in the company (RC Lab, training, conference, etc.)

Director of Digital Strategy

• Apr 2007 - Mar 2011

• Led the digital marketing strategy for all major customers. • Owned the KPIs of customers’ marketing activities. • Designed innovative products and content for websites, widgets, mobile apps, E-Commerce platform, etc • Led the digital marketing strategy for all major customers. • Owned the KPIs of customers’ marketing activities. • Designed innovative products and content for websites, widgets, mobile apps, E-Commerce platform, etc

Senior Account Director

• 2001 - May 2005

• Advised senior marketing managers. • Led strategic and technological business intelligence. • Managed digital project (budget and staff). • Business development and representation of the company with customers and partners. • Advised senior marketing managers. • Led strategic and technological business intelligence. • Managed digital project (budget and staff). • Business development and representation of the company with customers and partners.

Web Manager

• 1997 - 2001

• Managed all aspects of the TV network’s Internet activities (content creation, budget, team, marketing, and branding activities. • Spearheaded of digital and traditional communications and marketing campaigns. • Managed partnership agreements • Managed all aspects of the TV network’s Internet activities (content creation, budget, team, marketing, and branding activities. • Spearheaded of digital and traditional communications and marketing campaigns. • Managed partnership agreements

Web Content Manager

• Jan 1995 - 1997

• Research and collection of data about media, education and childhood; • Drafting and Editing articles; • Translation of English articles; • Press review. • Research and collection of data about media, education and childhood; • Drafting and Editing articles; • Translation of English articles; • Press review.