Diego Blanco Ayarza
Growth Specialist at Fingo- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Bio
Alice Galy
I have had the opportunity to work very closely with Diego during his 6 months internship at HelloFresh. He greatly contributed to the improvement of the offline referral program by multiplying the A/B tests. He managed the implementation of the tests, the distribution of the flyers and the analysis in a completely autonomous and invested way. Personally, I really enjoyed working with Diego and it has been great to see him develop his skills and grow professionally. His strenghts are definitely his motivation and his continuous willingness to learn. I would definitely work with Diego again in the future and recommend him to any company.
Alice Galy
I have had the opportunity to work very closely with Diego during his 6 months internship at HelloFresh. He greatly contributed to the improvement of the offline referral program by multiplying the A/B tests. He managed the implementation of the tests, the distribution of the flyers and the analysis in a completely autonomous and invested way. Personally, I really enjoyed working with Diego and it has been great to see him develop his skills and grow professionally. His strenghts are definitely his motivation and his continuous willingness to learn. I would definitely work with Diego again in the future and recommend him to any company.
Alice Galy
I have had the opportunity to work very closely with Diego during his 6 months internship at HelloFresh. He greatly contributed to the improvement of the offline referral program by multiplying the A/B tests. He managed the implementation of the tests, the distribution of the flyers and the analysis in a completely autonomous and invested way. Personally, I really enjoyed working with Diego and it has been great to see him develop his skills and grow professionally. His strenghts are definitely his motivation and his continuous willingness to learn. I would definitely work with Diego again in the future and recommend him to any company.
Alice Galy
I have had the opportunity to work very closely with Diego during his 6 months internship at HelloFresh. He greatly contributed to the improvement of the offline referral program by multiplying the A/B tests. He managed the implementation of the tests, the distribution of the flyers and the analysis in a completely autonomous and invested way. Personally, I really enjoyed working with Diego and it has been great to see him develop his skills and grow professionally. His strenghts are definitely his motivation and his continuous willingness to learn. I would definitely work with Diego again in the future and recommend him to any company.
Credentials
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Big Data: el impacto de los datos masivos en la sociedad actual
Universitat Autònoma de BarcelonaFeb, 2023- Nov, 2024 -
Earth Economics
International Institute of Social Studies (ISS) of Erasmus University RotterdamFeb, 2023- Nov, 2024 -
Entrepreneurship Strategy: From Ideation to Exit
HEC ParisFeb, 2023- Nov, 2024 -
Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia
Copenhagen Business SchoolFeb, 2023- Nov, 2024 -
Driving business towards the Sustainable Development Goals
Rotterdam School of Management, Erasmus UniversityJan, 2023- Nov, 2024 -
Leading Organizations
HEC ParisJan, 2023- Nov, 2024 -
AI Business Sessions. Ethical, Accountable and Transparent Algorithms
Universidad Adolfo IbáñezOct, 2021- Nov, 2024
Experience
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Fingo
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IT Services and IT Consulting
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1 - 100 Employee
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Growth Specialist
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Jul 2023 - Present
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HelloFresh
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Germany
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Consumer Services
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700 & Above Employee
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Growth Marketing Specialist
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Aug 2022 - Jan 2023
I was part of the HelloFresh team in the Netherlands, Belgium and Luxembourg markets. I led the referral area and focused on planning, executing and analyzing different A/B tests to optimize conversion and revenue per customer, using different KPIs to track growth. I collaborated with different teams, areas and levels of the organization and negotiated with partners to ensure successful project execution and OKR compliance. I performed forecasting, KPI tracking and researched trends and market information. I analyzed this data and prepared reports of findings, SEO improvements, budgets and business cases for new campaigns. Show less
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Digevo Ventures
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Chile
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IT Services and IT Consulting
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1 - 100 Employee
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Business Analyst
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Jun 2021 - Nov 2021
I advised startups, focusing on data measurement through KPIs to drive their growth. Executed digital marketing strategies to increase brand recognition. Initiated market research studies, analyzed findings and built databases of AI-focused startups. Executed scouting strategies to identify quality prospects and generated leads through marketing campaigns, implementing follow-up and conversion tactics. I advised startups, focusing on data measurement through KPIs to drive their growth. Executed digital marketing strategies to increase brand recognition. Initiated market research studies, analyzed findings and built databases of AI-focused startups. Executed scouting strategies to identify quality prospects and generated leads through marketing campaigns, implementing follow-up and conversion tactics.
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Education
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2018 - 2022
Universidad de Chile
Bachelor of Commercial Engineering, Business Administration -
2021 - 2022
Erasmus Universiteit Rotterdam
Exchange Program, Business Administration
Community
