Erin Lamberty
Director, Strategy and Innovation at The Design Gym- Claim this Profile
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Bio
Joshua Korenblat
In Fall 2016, Erin Lamberty of the Design Gym led a five-hour Design Thinking workshop with Illustration students at the State University of New York at New Paltz. As their professor, I observed how Erin deftly guided students through the Design Gym’s creative practice, pioneered by user experience designers. Most of these students had no prior knowledge of the design thinking process. Even as majors in design and visual arts, they had yet to see how specific design thinking processes, honed over time, could be applied toward traditional pen-and-paper methods of ideation. This workshop provided a much-needed bridge from the "applied art" mindset of design, focused on aesthetics and craft, to the idea of a designer as an empathetic agent of change, who guides their work by focusing on human motivation and behavior. Students who were more focused on craft and visual storytelling could now see how illustration—and more specifically, storyboarding—can help people see and understand problems, and ultimately imagine new possibilities. Erin covered the entire design thinking process in a well-paced way, balancing energizing group activities with solo and group work. She showed how each step of that process can be mindfully opened, experimented, and closed. The workshop began with a broad challenge:
Jason Wisdom
I've had the pleasure of working with Erin on multiple projects, this project with DonorsChoose.org being the longest. Erin oversaw a team who were tasked with building out insights to inform strategy for an online sharing platform. There's a few traits that I really admire and consistently see Erin delivering on: 1) The balance of direct and thoughtful feedback to team members, allowing them to learn while building excitement for the next steps.. 2) Confidence in quickly owning material, making it her own and delivering that material in a way in which people absorb. Specifically her teaching of design research. 3) Autonomous. Erin has the ability to build out the scope of her role depending on what's needed for the success of the project. As new factors crop up she'll take ownership and drive something that hadn't been discussed or known previously. Erin is a cornerstone in our organization.
Joshua Korenblat
In Fall 2016, Erin Lamberty of the Design Gym led a five-hour Design Thinking workshop with Illustration students at the State University of New York at New Paltz. As their professor, I observed how Erin deftly guided students through the Design Gym’s creative practice, pioneered by user experience designers. Most of these students had no prior knowledge of the design thinking process. Even as majors in design and visual arts, they had yet to see how specific design thinking processes, honed over time, could be applied toward traditional pen-and-paper methods of ideation. This workshop provided a much-needed bridge from the "applied art" mindset of design, focused on aesthetics and craft, to the idea of a designer as an empathetic agent of change, who guides their work by focusing on human motivation and behavior. Students who were more focused on craft and visual storytelling could now see how illustration—and more specifically, storyboarding—can help people see and understand problems, and ultimately imagine new possibilities. Erin covered the entire design thinking process in a well-paced way, balancing energizing group activities with solo and group work. She showed how each step of that process can be mindfully opened, experimented, and closed. The workshop began with a broad challenge:
Jason Wisdom
I've had the pleasure of working with Erin on multiple projects, this project with DonorsChoose.org being the longest. Erin oversaw a team who were tasked with building out insights to inform strategy for an online sharing platform. There's a few traits that I really admire and consistently see Erin delivering on: 1) The balance of direct and thoughtful feedback to team members, allowing them to learn while building excitement for the next steps.. 2) Confidence in quickly owning material, making it her own and delivering that material in a way in which people absorb. Specifically her teaching of design research. 3) Autonomous. Erin has the ability to build out the scope of her role depending on what's needed for the success of the project. As new factors crop up she'll take ownership and drive something that hadn't been discussed or known previously. Erin is a cornerstone in our organization.
Joshua Korenblat
In Fall 2016, Erin Lamberty of the Design Gym led a five-hour Design Thinking workshop with Illustration students at the State University of New York at New Paltz. As their professor, I observed how Erin deftly guided students through the Design Gym’s creative practice, pioneered by user experience designers. Most of these students had no prior knowledge of the design thinking process. Even as majors in design and visual arts, they had yet to see how specific design thinking processes, honed over time, could be applied toward traditional pen-and-paper methods of ideation. This workshop provided a much-needed bridge from the "applied art" mindset of design, focused on aesthetics and craft, to the idea of a designer as an empathetic agent of change, who guides their work by focusing on human motivation and behavior. Students who were more focused on craft and visual storytelling could now see how illustration—and more specifically, storyboarding—can help people see and understand problems, and ultimately imagine new possibilities. Erin covered the entire design thinking process in a well-paced way, balancing energizing group activities with solo and group work. She showed how each step of that process can be mindfully opened, experimented, and closed. The workshop began with a broad challenge:
Jason Wisdom
I've had the pleasure of working with Erin on multiple projects, this project with DonorsChoose.org being the longest. Erin oversaw a team who were tasked with building out insights to inform strategy for an online sharing platform. There's a few traits that I really admire and consistently see Erin delivering on: 1) The balance of direct and thoughtful feedback to team members, allowing them to learn while building excitement for the next steps.. 2) Confidence in quickly owning material, making it her own and delivering that material in a way in which people absorb. Specifically her teaching of design research. 3) Autonomous. Erin has the ability to build out the scope of her role depending on what's needed for the success of the project. As new factors crop up she'll take ownership and drive something that hadn't been discussed or known previously. Erin is a cornerstone in our organization.
Joshua Korenblat
In Fall 2016, Erin Lamberty of the Design Gym led a five-hour Design Thinking workshop with Illustration students at the State University of New York at New Paltz. As their professor, I observed how Erin deftly guided students through the Design Gym’s creative practice, pioneered by user experience designers. Most of these students had no prior knowledge of the design thinking process. Even as majors in design and visual arts, they had yet to see how specific design thinking processes, honed over time, could be applied toward traditional pen-and-paper methods of ideation. This workshop provided a much-needed bridge from the "applied art" mindset of design, focused on aesthetics and craft, to the idea of a designer as an empathetic agent of change, who guides their work by focusing on human motivation and behavior. Students who were more focused on craft and visual storytelling could now see how illustration—and more specifically, storyboarding—can help people see and understand problems, and ultimately imagine new possibilities. Erin covered the entire design thinking process in a well-paced way, balancing energizing group activities with solo and group work. She showed how each step of that process can be mindfully opened, experimented, and closed. The workshop began with a broad challenge:
Jason Wisdom
I've had the pleasure of working with Erin on multiple projects, this project with DonorsChoose.org being the longest. Erin oversaw a team who were tasked with building out insights to inform strategy for an online sharing platform. There's a few traits that I really admire and consistently see Erin delivering on: 1) The balance of direct and thoughtful feedback to team members, allowing them to learn while building excitement for the next steps.. 2) Confidence in quickly owning material, making it her own and delivering that material in a way in which people absorb. Specifically her teaching of design research. 3) Autonomous. Erin has the ability to build out the scope of her role depending on what's needed for the success of the project. As new factors crop up she'll take ownership and drive something that hadn't been discussed or known previously. Erin is a cornerstone in our organization.
Credentials
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Section4 Certified Strategist
Section4Jul, 2021- Nov, 2024
Experience
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The Design Gym
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Business Consulting and Services
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1 - 100 Employee
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Director, Strategy and Innovation
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Aug 2019 - Present
The Design Gym works at the intersection of business strategy, experience design, and change management to align the needs of your most important stakeholders—your leaders, your customers, and your employees.
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Manager, Strategy and Innovation
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Apr 2018 - Jul 2019
* Design and facilitate design thinking programs and training workshops. Clients include: Cisco, Burton Snowboards, New York Life Insurance, BNP Paribas, Nature's Way, The Aspen Institute, FSG, Penguin Random House, Time Inc., and American Express* Lead customized Design Sprints for a wide range of business challenges - How might we reimagine our customer experience? How might we double sales in 5 years? How might we better understand and design for a new customer group? * Coach teams in-person and remotely through iterative design cycles (prototyping, user feedback, operations modeling) * Speaking engagements + conference workshops: LinkedIn InDays, Parsons/The New School, Made in NY Media Lab Culture Summit
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Product Manager, Innovation Training Programs
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Nov 2015 - Mar 2018
* Design and deliver training workshops on design thinking, facilitation, how to facilitate design thinking, problem framing, and design sprints
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Yoga + Meditation Instructor // Pop-up Studio Owner
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Feb 2015 - Jul 2018
www.erin-yoga.com // I ran a pop-up yoga studio out of my Brooklyn brownstone apartment that focused on providing chill vibes and movement-based meditation. The inclusive environment was popular with neighborhood regulars and their first-timer friends and 90% of classes were sold-out on a weekly basis. Monthly restorative classes provided a regular reset opportunity and quarterly workshops were offered that blended yoga, meditation, and creative pursuits. www.erin-yoga.com // I ran a pop-up yoga studio out of my Brooklyn brownstone apartment that focused on providing chill vibes and movement-based meditation. The inclusive environment was popular with neighborhood regulars and their first-timer friends and 90% of classes were sold-out on a weekly basis. Monthly restorative classes provided a regular reset opportunity and quarterly workshops were offered that blended yoga, meditation, and creative pursuits.
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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Product Manager
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Dec 2013 - Sep 2015
General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. www.generalassemb.ly
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Product Management Teaching Assistant
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Sep 2013 - Dec 2013
https://generalassemb.ly/education/product-management/new-york-city
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ATTENTION GLOBAL
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United States
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Advertising Services
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1 - 100 Employee
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Director, Creative and Technology (Lead Producer)
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Oct 2012 - Nov 2013
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Associate Director, Creative and Technology
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Aug 2011 - Oct 2012
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Manager, Creative and Technology
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Aug 2010 - Jul 2011
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Social Strategist
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Sep 2009 - Jul 2010
Attention specializes in the creation and measurement of social media word-of-mouth. In the contemporary media landscape, conversations start and spread across social networks and influential sites, driven by authoritative authors and communities. We understand the art and science of what works and what doesn't work online. By creating, tailoring and sharing in social media, we capture the attention of our client's targets, from consumers to readers, early adopters to shoppers and everyone in between.Our clients include best-in-class fashion and beauty, consumer products, media and lifestyle brands including The Estee Lauder Companies, Avon, HBO, NASDAQ, General Mills and Expedia.
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Internet Exposure
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Interactive Producer
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Jan 2009 - Aug 2009
From RFPs to site launches, I made sure the client, designers, developers and marketing team are able to complete the tasks necessary to finish projects on time and on budget. I was the communication hub for all project team members and clients. I provided input on design concepts, user experience strategy and search marketing planning.
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Search Marketing Manager
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Jul 2007 - Dec 2008
I work with clients from a variety of industries to create and execute search marketing strategies. In addition to managing complete projects and client relations, I am responsible for maintaining paid search marketing campaigns and working closely with designers and developers to modify and update websites for organic search engine optimization. User experience, lead generation, and web metrics are three core elements of this position.
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Co-President
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2007 - 2007
As co-president of Chariot, I led a team of 30 people in creating an integrated communications campaign for the National Student Advertising Competition sponsored by the AAF. We placed first in the District 8 regional competition in 2009. As co-president of Chariot, I led a team of 30 people in creating an integrated communications campaign for the National Student Advertising Competition sponsored by the AAF. We placed first in the District 8 regional competition in 2009.
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Education
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2005 - 2009
University of Minnesota
B.S., Marketing + Advertising -
2018 - 2018
New York University
Instructional Design -
2013 -
General Assembly
Product Management
Community
