Experience

Neilson Marketing Services

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Digital Content

  • May 2023 - Present

  Laguna Hills, California, United States As the Director of Content for Neilson Marketing Services, I oversee the complete lifecycle of SEO-driven blog content for our insurance clients, from ideas to publication, helping to grow their online presence and establish thought leadership in their niches. At Neilson Marketing Services, we take the burden of content marketing, SEO, email marketing, web development, and telemarketing off our clients' plates, freeing them up to focus on growing their insurance businesses. Most… Show more As the Director of Content for Neilson Marketing Services, I oversee the complete lifecycle of SEO-driven blog content for our insurance clients, from ideas to publication, helping to grow their online presence and establish thought leadership in their niches. At Neilson Marketing Services, we take the burden of content marketing, SEO, email marketing, web development, and telemarketing off our clients' plates, freeing them up to focus on growing their insurance businesses. Most recently, we have ventured into the mortgage space, and we continue to grow our footprint among prominent insurance clients, ranging from managing general agents and wholesalers to insurance agencies. Show less



Spades Digital Marketing

• Principal

  • Aug 2003 - Present

  Spades Digital Marketing creates multi-touch campaigns and supports white-labeling for other agencies, with specialties in content creation, social media posting and ads management, and SEO.



CorePower Yoga

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Yoga Instructor

  • Nov 2015 - Present

  Brea, CA Lead inspiring yoga classes for the community and teacher training programs that guide teachers in training to become instructors. Certfied E-RYT 500 with additional certifications in hot power fusion, restorative yoga, and yoga sculpt.



Rallio AI

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President of Communications

  • Oct 2018 - Dec 2022

  Irvine, California, United States Accomplished B2B and B2C marketing, editing, and content writing professional with over 20 years of experience in copywriting, content generation, and content marketing across existing and startup industries. Demonstrated success in leading high-performing teams in executing bespoke marketing content. Proven track record of serving on executive teams and taking leadership roles in executive decision-making. Highly skilled in taking initiative on digital marketing initiatives, with… Show more Accomplished B2B and B2C marketing, editing, and content writing professional with over 20 years of experience in copywriting, content generation, and content marketing across existing and startup industries. Demonstrated success in leading high-performing teams in executing bespoke marketing content. Proven track record of serving on executive teams and taking leadership roles in executive decision-making. Highly skilled in taking initiative on digital marketing initiatives, with well-documented expertise in planning and executing omnichannel strategies. Dedicated leader committed to uplifting team members and helping them advance professionally and personally.

• Director of Social Media Content

  • Mar 2013 - Oct 2018

  Irvine, CA Rallio enables companies of all sizes to build an Internet marketing presence via social media, social marketing, SEO and reputation management. As Director of Social Media Content, I worked with clients to develop compelling social content that doesn't simply get posted, but also read, shared, liked and remembered.



Experian

• Information Services
• 700 & Above Employee

• Copywriter & copy editor

  • Jan 2009 - Apr 2013

  I wrote and edited a variety of marketing materials for both in-house and external audiences. Projects included advertising copy, product sheets, trade show & event materials, direct mail, email, newsletters and more.



Lakeshore Learning Materials

• United States
• Retail
• 700 & Above Employee

• Writer

  • Dec 2004 - Apr 2008

  Copywriting and web content for major retailer of educational products, classroom resources and teacher training materials



Entrepreneur Media

• Software Development
• 700 & Above Employee

• Managing Editor

  • Mar 1997 - Aug 2003

• Editor

  • 2000 - 2003