Peter B. Laird
Senior Writer-Editor at Baptist Health South Florida- Claim this Profile
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Bio
Arthur Lyons
It was my pleasure to work directly with Peter Laird for a number of years as we developed direct marketing campaigns for the University of Miami Miller School of Medicine, Annual Fund. As Creative Director of Herald Direct, Peter was a wonderful creative and business resource. He understood our needs and strategy, and developed copy and creative concepts that were on target, on time and very successful. Peter is very calm and thoughtful, a great listener. He has a wealth of marketing experience with a wide range of clients. I strongly recommend him.
Bruce Kalick
Peter is a fantastic asset to ant company or project. He is extremely knowledgeable of marketing and advertising. He completely absorbs himself into his client and is determined to know their industry in order to deliver a winning campaign or project. He is highly aware of time and the need for the programs to be profitable and winners. I would work with Peter any time!!
Arthur Lyons
It was my pleasure to work directly with Peter Laird for a number of years as we developed direct marketing campaigns for the University of Miami Miller School of Medicine, Annual Fund. As Creative Director of Herald Direct, Peter was a wonderful creative and business resource. He understood our needs and strategy, and developed copy and creative concepts that were on target, on time and very successful. Peter is very calm and thoughtful, a great listener. He has a wealth of marketing experience with a wide range of clients. I strongly recommend him.
Bruce Kalick
Peter is a fantastic asset to ant company or project. He is extremely knowledgeable of marketing and advertising. He completely absorbs himself into his client and is determined to know their industry in order to deliver a winning campaign or project. He is highly aware of time and the need for the programs to be profitable and winners. I would work with Peter any time!!
Arthur Lyons
It was my pleasure to work directly with Peter Laird for a number of years as we developed direct marketing campaigns for the University of Miami Miller School of Medicine, Annual Fund. As Creative Director of Herald Direct, Peter was a wonderful creative and business resource. He understood our needs and strategy, and developed copy and creative concepts that were on target, on time and very successful. Peter is very calm and thoughtful, a great listener. He has a wealth of marketing experience with a wide range of clients. I strongly recommend him.
Bruce Kalick
Peter is a fantastic asset to ant company or project. He is extremely knowledgeable of marketing and advertising. He completely absorbs himself into his client and is determined to know their industry in order to deliver a winning campaign or project. He is highly aware of time and the need for the programs to be profitable and winners. I would work with Peter any time!!
Arthur Lyons
It was my pleasure to work directly with Peter Laird for a number of years as we developed direct marketing campaigns for the University of Miami Miller School of Medicine, Annual Fund. As Creative Director of Herald Direct, Peter was a wonderful creative and business resource. He understood our needs and strategy, and developed copy and creative concepts that were on target, on time and very successful. Peter is very calm and thoughtful, a great listener. He has a wealth of marketing experience with a wide range of clients. I strongly recommend him.
Bruce Kalick
Peter is a fantastic asset to ant company or project. He is extremely knowledgeable of marketing and advertising. He completely absorbs himself into his client and is determined to know their industry in order to deliver a winning campaign or project. He is highly aware of time and the need for the programs to be profitable and winners. I would work with Peter any time!!
Experience
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Baptist Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Writer-Editor
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Jun 2019 - Present
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Senior Copywriter and Creative Strategist
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Jun 2018 - Present
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University of Miami Miller School of Medicine
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United States
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Higher Education
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700 & Above Employee
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Senior Editor and Writer
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Oct 2016 - Jun 2018
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Copywriter & Creative Strategist
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Jan 2007 - Oct 2016
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Associate Creative Director
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Feb 1991 - Dec 2006
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Owner
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Aug 1985 - Feb 1991
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Account Executive
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Nov 1982 - May 1985
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Education
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1978 - 1982
University of Virginia
B.A.
Community
