Experience

San Francisco Ballet

• Performing Arts
• 100 - 200 Employee

• Content Manager

  • Jun 2022 - Present

• Social Media Manager, Digital Marketing & Communications

  • May 2014 - Present

  Oversaw all aspects of SF Ballet's social media communities consisting of 600k+ online fans. Assisted in development of SF Ballet's digital marketing strategy. >> Content StrategyResearched, pitched, created, and scheduled social media, blog, and email content. Developed and created curated social media content. Collaborated with editorial staff on content development; developed digital marketing campaigns, contests and promotions; monitored KPIs. Coordinated with staff and outside vendors on contests and online promotional events and cross-promotional opportunities.Collaborated with artists and staff to produce and create original content for use on social media, blog, email, and direct marketing.Reviewed and reported analytics. Used data analysis to make informed decisions regarding campaign planning, messaging, and targeting influencers.>> AdvertisingResponsible for paid ad campaigns, including messaging and timing, content creation, managing of approval process, and post-campaign analysis and reporting. Brainstormed native advertising opportunities for SF Ballet and assisted in creating and integrating that content across social media.>> Community LiaisonResearched industry and social media trends, best practices, and was advocate for the value and opportunities across social media.Managed how social media supported performances, special events, and wide range SF Ballet's relationships.Personally brokered partnerships with Airbnb, Lyft, The Battery, and Teleport Virtual Reality, among others.Provided mentorship and guidance to departments outside of Marketing and to volunteer groups, Strong creative eye and intuition, attention to detail, and follow through.Proficient in Adobe Illustrator and Photoshop, WordPress, Microsoft Word & Excel, Hootsuite, Sprout Social, Salesforce, and Vertical Response. Show less



Freelance // self-employed

• Venice, CA

• Content Strategy + Community Management

  • Jan 2012 - Present

  Collaborative brand strategy, community management, social media and email management, and consulting. Content ideation and creation, campaign strategy and design, digital advertising campaigns, sponsor and partnership management. Collaborations: San Francisco Ballet, San Francisco, CA - sfballet.org/ Boox, Petaluma, CA - https://www.boox.eco Swing Left, Los Angeles, CA - swingleft.org Hi How Are You Project, Austin, TX - hihowareyou.org/ Miette Patisserie, San Francisco, CA -miette.com/ BK Interior Design, Sausalito, CA - bkinteriordesign.com/ Jesse Kamm, Los Angeles, CA - essekamm.world/ Peer Health Exchange - Selfsea, Oakland - https://www.selfsea.org/ ITP International - Corte Madera, CA - https://www.itp-international.org/ Superfine Kitchen, San Francisco - https://superfinekitchen.com/ New York Stage & Film, NYC - https://www.newyorkstageandfilm.org/ AutoRetouch, Stuttgart, Germany - https://try.autoretouch.com/ CBi Studio, Austin, TX - https://www.cbistudio.com/ Alicia Sinclair, Sex Educator and CEO of COTR, Miami, FL - alicia-sinclair.com Mark White Fine Art, Santa Fe, NM The Brightside Box, Highlands Ranch, CO - thebrightsidebox.com/ Eric McFarland Real Estate, Mill Valley, CA - eric-mcfarland.com/ Clarity Home Detox, Geneva, Switzerland - clarityhomedetox.ch/ James Sell Real Estate Services, San Francisco, CA Greggory Onzo-Tasher Real Estate Services, San Francisco, CA Corey Ghiringhelli Real Estate Services, Sonoma, CA Mosesian Strategies, Phoenix, AZ -mosesian.com Dental on Central, Phoenix, AZ - dentaloncentral.com/ The Dailey Method, San Francisco, CA - thedaileymethod.com/ Proclaim Lingerie, San Francisco, CA - www.wearproclaim.com/ Mercer Restaurant Group, San Francisco, CA - mercerrestaurantgroup.com/ Gugulethu Ballet Project, San Francisco, CA - gugulethuballetproject.org/ Julia Adam Dance, Bay Area, CA - juliaadamdance.com/ Show less



Marin Ballet

• San Rafael, CA

• Community Manager, Faculty

  • 2011 - May 2014

  Implemented digital strategy for 50th anniversary season, including updated website design and social media strategy. Planned and coordinated all alumni events for Marin Ballet's 50th Anniversary season. Founded and implemented Alumni Association. Coordinated and managed volunteer teams to collect alumni gifts and donations to Marin Ballet. Facilitated donations for holiday outreach program. Fundraised, re-signed, and connected with businesses and individuals to sponsor and support Marin Ballet. Coordinated community partnerships. Implemented curriculum and coordinated program to bring dance and community awareness into under-served public schools. Instructed all levels of ballet, collaborated in design of school syllabus, coordinated schedules for and coach rehearsal for various ages and levels in preparation for full length performances, created original choreography, private lessons. Mentor to students and parent contact. Show less



Mezimbite Magazine

• www.mezimbite.org

• Contributing Writer

  • 2012 - 2012

  Contributer to online periodical providing views on African sustainable communities, culture, environment, and artisan training, by experts who offer diverse ideas and new solutions. www.mezimbite.com www.pencilsforafrica.com Contributer to online periodical providing views on African sustainable communities, culture, environment, and artisan training, by experts who offer diverse ideas and new solutions. www.mezimbite.com www.pencilsforafrica.com



Smuin Contemporary Ballet

• United States
• Performing Arts
• 1 - 100 Employee

• Dancer

  • Jan 2006 - Jun 2010

  Danced professionally for contemporary ballet company, collaborated with various choreographers on original and reset repertoire, created original choreography for company dancers, participated and collaborated in diverse advertising campaigns, outreach, and fundraising events. Performed works by Michael Smuin, Jiri Kylian, Trey McIntyre, Robert Sund, Kirk Peterson, Ma Cong, Amy Seiwert, Celia Fushille, Amy London, Viktor Kabaniev Danced professionally for contemporary ballet company, collaborated with various choreographers on original and reset repertoire, created original choreography for company dancers, participated and collaborated in diverse advertising campaigns, outreach, and fundraising events. Performed works by Michael Smuin, Jiri Kylian, Trey McIntyre, Robert Sund, Kirk Peterson, Ma Cong, Amy Seiwert, Celia Fushille, Amy London, Viktor Kabaniev