Liz Harper
Marketing, Consultancy, Representation at Liz Harper Travel- Claim this Profile
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Bio
Mike Kelly
I've known Liz for a number of years now, both in her capactiy as a travel writer and later with her marketing representation business. Liz has a deep knowledge and love of Africa and an ability to communicate both clearly and evocatively. As someone who specialises in family travel, I know this is an area that Liz 'gets' without question, as not only has she taken her own family on safari, she understands the hopes, and fears, that parents have when planning their own trips. Liz’s properties are positioned/story-told in a way that brings them to life and that she identifies what sets them apart from competitor product, giving sales teams the knowledge and confidence to sell them effectively. I would wholeheartedly recommend Liz to any operator who is looking for a representative that is well connected and understands how to communicate the benefits of their product in a way that resonates with a diverse audience.
Katrin Rummer
Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who puts in 100% with all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. Liz is extremely passionate and this comes across in anything she does; from engaging sales staff in her fun and fascinating product training sessions to creating unique marketing ideas on how to grow the business further. Most of all I appreciate the wonderful relationship we have built over the last few years!
Charlotte Wells
As an experienced Senior product manager with an extensive background in the African market, I cannot praise Liz Harper enough. Liz’s unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners.
Mike Kelly
I've known Liz for a number of years now, both in her capactiy as a travel writer and later with her marketing representation business. Liz has a deep knowledge and love of Africa and an ability to communicate both clearly and evocatively. As someone who specialises in family travel, I know this is an area that Liz 'gets' without question, as not only has she taken her own family on safari, she understands the hopes, and fears, that parents have when planning their own trips. Liz’s properties are positioned/story-told in a way that brings them to life and that she identifies what sets them apart from competitor product, giving sales teams the knowledge and confidence to sell them effectively. I would wholeheartedly recommend Liz to any operator who is looking for a representative that is well connected and understands how to communicate the benefits of their product in a way that resonates with a diverse audience.
Katrin Rummer
Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who puts in 100% with all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. Liz is extremely passionate and this comes across in anything she does; from engaging sales staff in her fun and fascinating product training sessions to creating unique marketing ideas on how to grow the business further. Most of all I appreciate the wonderful relationship we have built over the last few years!
Charlotte Wells
As an experienced Senior product manager with an extensive background in the African market, I cannot praise Liz Harper enough. Liz’s unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners.
Mike Kelly
I've known Liz for a number of years now, both in her capactiy as a travel writer and later with her marketing representation business. Liz has a deep knowledge and love of Africa and an ability to communicate both clearly and evocatively. As someone who specialises in family travel, I know this is an area that Liz 'gets' without question, as not only has she taken her own family on safari, she understands the hopes, and fears, that parents have when planning their own trips. Liz’s properties are positioned/story-told in a way that brings them to life and that she identifies what sets them apart from competitor product, giving sales teams the knowledge and confidence to sell them effectively. I would wholeheartedly recommend Liz to any operator who is looking for a representative that is well connected and understands how to communicate the benefits of their product in a way that resonates with a diverse audience.
Katrin Rummer
Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who puts in 100% with all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. Liz is extremely passionate and this comes across in anything she does; from engaging sales staff in her fun and fascinating product training sessions to creating unique marketing ideas on how to grow the business further. Most of all I appreciate the wonderful relationship we have built over the last few years!
Charlotte Wells
As an experienced Senior product manager with an extensive background in the African market, I cannot praise Liz Harper enough. Liz’s unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners.
Mike Kelly
I've known Liz for a number of years now, both in her capactiy as a travel writer and later with her marketing representation business. Liz has a deep knowledge and love of Africa and an ability to communicate both clearly and evocatively. As someone who specialises in family travel, I know this is an area that Liz 'gets' without question, as not only has she taken her own family on safari, she understands the hopes, and fears, that parents have when planning their own trips. Liz’s properties are positioned/story-told in a way that brings them to life and that she identifies what sets them apart from competitor product, giving sales teams the knowledge and confidence to sell them effectively. I would wholeheartedly recommend Liz to any operator who is looking for a representative that is well connected and understands how to communicate the benefits of their product in a way that resonates with a diverse audience.
Katrin Rummer
Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who puts in 100% with all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. Liz is extremely passionate and this comes across in anything she does; from engaging sales staff in her fun and fascinating product training sessions to creating unique marketing ideas on how to grow the business further. Most of all I appreciate the wonderful relationship we have built over the last few years!
Charlotte Wells
As an experienced Senior product manager with an extensive background in the African market, I cannot praise Liz Harper enough. Liz’s unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners.
Experience
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LH Travel
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing, Consultancy, Representation
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Jun 2017 - Present
Marketing consultant and travel representative, helping deliver brand consistency and increased sales for a number of luxury brands and incredible businesses. Fiercely results focused, whether it's in driving brand recognition, expanding outreach, or increasing sales. Clients: Elewana Collection, SkySafari, Jávri Lodge, Hotel Las Torres, Fantastico Sur, The Oxford Ski Company, Oxford Private Travel Marketing consultant and travel representative, helping deliver brand consistency and increased sales for a number of luxury brands and incredible businesses. Fiercely results focused, whether it's in driving brand recognition, expanding outreach, or increasing sales. Clients: Elewana Collection, SkySafari, Jávri Lodge, Hotel Las Torres, Fantastico Sur, The Oxford Ski Company, Oxford Private Travel
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Travel Writer
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Jan 2008 - Present
Freelance travel writer contributing to some of the leading travel, parenting and lifestyle magazines on the market. Titles include: National Geographic Traveller Family, Journeys, Tatler, Junior, Family Traveller, House & Garden, The Independent, Italia, Square Meal, My Little Style File, Cool Places, Harrods Magazine, Harrods Travel Magazine and Footprint Travel Guides. Editor - Sundowner Magazine Family Travel Expert for National Geographic Traveller Magazine and a member of the Smith & Family parent panel. www.lizharpertravel.com
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Abercrombie & Kent
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United Kingdom
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Leisure, Travel & Tourism
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200 - 300 Employee
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Head of Brand, PR and Partnerships
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Sep 2016 - Jun 2017
My role was all about driving commercial and strategic marketing partnership activity to generate brand visibility for A&K, drive traffic to the A&K website, and ultimately deliver additional sales revenue. Identify and target key brands to work with on effective integrated multi-channel marketing campaigns to drive brand awareness and create positive ROI. Manage and oversee all partnership activity.Responsibility for PR - agency management, relationship building, media exposure, brand engagement, and share of voice growth.Maintenance of strong relationships across lifestyle and travel media.Editor of Sundowner Magazine.Brand custodian.
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Head of Marketing Communications & PR
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Jan 2013 - Aug 2016
Heading up the Marketing Communications team of luxury travel brand Abercrombie & Kent, with responsibility for both defining marketing strategy and managing the delivery team. With responsibility for the marketing function and key business objectives of driving enquiries, sales and customer retention.Working with individual travel boutique managers to understand local markets and define relevant plans to create awareness and drive footfall into retail outlets.Ensuring a highly creative and innovative approach to the deployment of the marketing budget to ensure maximum ROI.Defining the customer contact strategy and development and delivery of creative and effective communication plan to ensure customer retention and advocacy.Responsible for all brand collateral. Management of media buying, brand, and PR agencies.Product design and development of A&K's award-winning Family Travel proposition and product.
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Footprint Travel Guides
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Marketing, PR & Partnerships
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Apr 2008 - Jan 2014
Accountability for all aspects of the marketing function (both on and offline), including full budgetary control. New website build and management of SEO and PPC. Responsibility for PR - relationship building, media exposure, brand engagement, and share of voice growth. Brand guardian ensuring consistency across all channels, and appropriate engagement with customers. Responsible for defining new website specification, managing site build and overseeing ongoing development and refinement. Management of company social media channels, with focus on creating social noise and engagement, and driving traffic to the website. Maintenance of strong relationships across lifestyle and travel media. Development and delivery of creative and effective communication & PR plans. Excellent relationship builder with an ability to identify and deliver effective (and mutually beneficial) joint marketing initiatives. Commercially focused but creative thinker.
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Founder
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Jun 2006 - Jun 2009
Founder of children’s outdoor performance wear (predominantly ski and surf) online retail business. First UK retailers to stock children’s lines of major outdoor brand names including Berghaus and Icebreaker. Developed mutually beneficial business partnerships with the UK’s leading family ski and adventure travel brands (Esprit and The Adventure Company). Secured high levels of press coverage for the business in key titles including Telegraph Magazine, Junior Magazine, Times, Telegraph, Outdoor Enthusiast, Ski & Board and Wanderlust Magazine. Sold business to Little Trekkers in 2011.
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Head of Marketing Strategy & Communications
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May 2003 - May 2006
Set up and management of planning dept targeted with driving footfall and sales into leading high street retailers. Defining and overseeing a multi-channel marketing strategy which delivers business sales by identifying and targeting new customers whilst maximising opportunities presented by understanding existing customer behaviours - improving response rates, reducing attrition rates and increasing cross/upsell opportunities. Delivering a marketing approach which is driven by data and insight and recognising the relationship between spend and ROI. Development of customer segmentation tool and customer value models.
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PR & Marketing Manager (Interim)
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Sep 2002 - Apr 2003
Heading up a team of 12 with overall responsibility for PR, branding and marketing. Heading up a team of 12 with overall responsibility for PR, branding and marketing.
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T-Mobile
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United States
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Telecommunications
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700 & Above Employee
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Marketing Campaign Manager
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Dec 1999 - Sep 2002
Responsibility for the planning and development, implementation and ongoing review and refinement of marketing initiatives designed to meet core business objectives of acquisition, retention and revenue generation. Development of a customer commitment programme to identify the difference between long term and loyal customers. Identification of the importance of the youth and student market and development of a complete youth marketing strategy to tap into this lucrative and previously untapped market segment.
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Grass Roots
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United Kingdom
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Financial Services
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200 - 300 Employee
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Senior Account Manager
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Nov 1993 - Oct 1997
Senior Account Manager working on BTCellnet account. Implementation and running of nationwide marketing programme for BTCellnet trade/dealers. Working with marketing, sales, sponsorship and sales divisions of client company. Senior Account Manager working on BTCellnet account. Implementation and running of nationwide marketing programme for BTCellnet trade/dealers. Working with marketing, sales, sponsorship and sales divisions of client company.
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Account Supervisor
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May 1992 - Nov 1993
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