Christos Passas
Business Unit Director at V+O Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Growth Master
GrowthHackersOct, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftApr, 2020- Nov, 2024 -
Advanced Analytics
GoogleAug, 2020- Nov, 2024 -
Google Analytics - Individual Qualification
GoogleAug, 2020- Nov, 2024
Experience
-
V+O Group
-
Greece
-
Public Relations and Communications Services
-
100 - 200 Employee
-
Business Unit Director
-
May 2021 - Present
As the Digital Business Unit Director at V+O Group, I lead a team that is dedicated to delivering comprehensive and dynamic digital strategies for the organizations we serve. We specialize in implementing holistic online strategies and solutions that integrate proven methodologies into all aspects of marketing communication and the entire customer journey. Our approach involves conducting full-funnel testing and experimentation across owned assets and diverse digital touchpoints. By leveraging our expertise, we help the companies we work with optimize their online presence and drive meaningful results.While we further evolve, we are expanding our services in various digital directions, surpassing our clients' expectations by providing them with a more comprehensive and dynamic strategic approach.We intersect marketing, technology and psychology in order to help companies, organizations, businessmen and entrepreneurs to positively influence their audience, persuade them and earn their trust, through the improvement of their communication and the excelling of their products, services & online presence.We audit the online presence of the businesses we support to spot and fix problematic areas, understand and evaluate formerly applied strategies, and uncover untapped growth opportunities.We combine a strategic blend of digital marketing services and artificial intelligence with a mixture of online reputation management, search results optimization, and emerging digital consumer intelligence support through social listening and natural language processing (NLP) to gather audience insights and measure the impact of online conversations.As the Business Unit Director of Digital and the Head of the Department, I manage key accounts, including Hellenic Telecommunications Organization S.A. (OTE), Aegean Airlines, Coca-Cola HBC, LAMDA Development S.A., Hellenic Train, MYTILINEOS, Hellas Gold S.A., Hellenic Bank Association (HBA), Olympia Group, and many others. Show less
-
-
Head of Online Reputation Management & SEO
-
Mar 2014 - May 2021
As the Head of the Online Reputation Management and the Search Engine Optimization processes of V+O Group & Curious Ahead, I provided my clients a mixture of digital strategies and marketing automations in order to give them a deeper vision, and help them improve experiences mainly through brand storytelling, online reputation management and SEO. The applied digital marketing, data analysis and data optimization services, aided their marketing decisions and helped them protect their brand integrity, achieve a noticeable increase in their brand awareness, a competitive advantage in their niche, top search engine rankings and growth.As the Head of the Department, I handled numerous key account clients among others Aegean Airlines, Coca-Cola 3E, Olympia Group, Lamda Development, Mytilineos Group, Hellas Gold, Hellenic Bank Association, OTE and more. Show less
-
-
-
ANT1 MediaLab
-
Greece
-
Education Administration Programs
-
1 - 100 Employee
-
Head of Digital
-
Feb 2018 - Oct 2020
From February 2018 to June 2020, I had the pleasure and honor of serving as the Head of Digital at Ant1 MediaLab, as well as a Lecturer in Search Engine Optimization (SEO), Digital Marketing Strategy & Online Reputation Management. ANT1 Media Lab | https://ant1medialab.gr From February 2018 to June 2020, I had the pleasure and honor of serving as the Head of Digital at Ant1 MediaLab, as well as a Lecturer in Search Engine Optimization (SEO), Digital Marketing Strategy & Online Reputation Management. ANT1 Media Lab | https://ant1medialab.gr
-
-
-
Lionbridge
-
United States
-
Translation and Localization
-
700 & Above Employee
-
Partner | SEO Supplier in Greece
-
Aug 2012 - Nov 2015
While concurrently managing my own sole proprietorship, I partnered with Lionbridge in Greece as a white-label SEO provider from August 2012 to November 2015. During this period, I actively collaborated to enhance the company's search engine optimization services, working on projects such as those for LG Hellas and Discover Greece. Lionbridge cultivates strong relationships with the world's leading brands, enabling them to foster deeper connections with their customers. The company thrives on the collaboration between its dedicated workforce and state-of-the-art technology, leveraging both human empathy and machine intelligence to deliver culturally immersive experiences. With a presence in 250 markets, Lionbridge boasts extensive expertise across various industries, including Technology, Banking & Finance, Travel & Hospitality, and Automotive. With over 4,000 active projects and a client base of 2,100 global customers, such as 3M, Adobe, Apple, Audi, Bayer, BlackRock, BMW, Cisco, Credit Suisse, Dell, Facebook, eBay, HP, JPMorgan, Microsoft, Nike, Samsung, Sony, TripAdvisor, and Volkswagen. Lionbridge | https://www.lionbridge.com Show less
-
-
-
INFO ONLINE
-
Khalándrion, Attiki, Greece
-
Independent Owner
-
Feb 2011 - Nov 2015
For nearly 5 years, I owned and operated a sole proprietorship company that served as a full-service digital marketing agency. During this time, I provided a wide range of digital marketing services to clients, including: Search Engine Optimization (SEO): I developed and implemented effective strategies to improve clients' organic search rankings on Google. Online Reputation Management (ORM): I utilized various techniques to monitor, manage, and enhance clients' online reputation, ensuring a positive brand image. Search Engine Marketing (SEM): I created targeted advertising campaigns on search engines, such as Google Ads, to drive relevant traffic and increase visibility. Social Media Marketing (SMM): I leveraged social media platforms to create engaging campaigns, build brand presence, and foster meaningful connections with the target audience. Website Design: I designed and developed visually appealing and user-friendly websites that effectively showcased clients' brands and offerings. Email Marketing: I crafted impactful email campaigns to engage customers, promote products or services, and drive conversions. These services were delivered with a focus on providing tailored and results-driven solutions that aligned with clients' objectives. My expertise in these areas allowed me to effectively meet clients' digital marketing needs and drive their online success. Upon joining forces with V+O Group, I brought this comprehensive range of digital marketing services to further enhance their capabilities. Collaborating with the team, I played a pivotal role in developing and executing successful campaigns that delivered exceptional results for our clients. I take great pride in my role in creating, shaping and growing the ORM & SEO division at V+O Group, and I remain dedicated to staying at the forefront of the ever-evolving digital marketing landscape to continue delivering outstanding outcomes. Show less
-
-
-
-
My Past Journey: From Self-Employed Marketer to Seasoned Expert and Digital Marketing Entrepreneur
-
Mar 1999 - Jan 2011
In 1999, I began my digital marketing journey as a self-employed marketer. During this time, I developed and successfully sold my first website, marking the start of my professional voyage. In those early days, I focused on website creation using Notepad as my HTML editor. I still remember transitioning to Adobe Dreamweaver later on and how significant of a step forward it was! As the digital landscape evolved, the need for digital marketing emerged, driven by the essential practice of link exchanges, which laid the foundation for what was to come. When Google became a widely used search engine, standing out among numerous search results became a challenge. That is when I pivoted towards search engine optimization (SEO). By 2006, SEO had become my primary source of income as I diligently helped websites attain prominent positions in Google's rankings. In 2010, my expertise had matured to the point where I authored a comprehensive book on SEO. This guide illuminated the path to securing top positions in the search engine rankings of Google and Microsoft Bing. During this period, it was obvious to me that high rankings alone weren't enough; managing online reputation was equally critical, so I've embraced change and I transitioned from website development to SEO and reputation management. Show less
-
-
Education
-
The American College of Greece
BA,CIS, Computers, Multimedia, Business Administration
Community
