Annie De Leon

Senior eCommerce Manager at One Rockwell
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior eCommerce Manager
      • Feb 2023 - Present

    • eCommerce Manager
      • Jun 2022 - Feb 2023

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Ecommerce Manager
      • Jan 2020 - Jun 2022

  • Bazzal, Inc
    • New York, New York
    • Marketing + Copy
      • Jan 2019 - Jan 2020

      • Rework brand voice and tone for consistency across channels, concision, and distinction across industry • Created all copy for website, product, and consumer collateral • Rework brand voice and tone for consistency across channels, concision, and distinction across industry • Created all copy for website, product, and consumer collateral

    • United States
    • Cosmetics
    • Marketing Manager
      • Nov 2017 - Jan 2019

      • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand… Show more • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand and visual identity with implementation across all brand channels Show less • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand… Show more • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand and visual identity with implementation across all brand channels Show less

    • United States
    • Retail
    • Marketing Coordinator
      • Mar 2016 - Nov 2017

      • Coordinated brand showcase at Cosmoprof NA and opened accounts with new partners including Beauty Collection and URBN Group • Pitched hero product (Mineral Peel Face) to FabFitFun and led two inclusions in seasonal boxes, totaling over 700k units sold. • Previously Product Development Coordinator: Designed five new product releases from concept inception to manufacturing across bottle, label, and formula partners • Coordinated brand showcase at Cosmoprof NA and opened accounts with new partners including Beauty Collection and URBN Group • Pitched hero product (Mineral Peel Face) to FabFitFun and led two inclusions in seasonal boxes, totaling over 700k units sold. • Previously Product Development Coordinator: Designed five new product releases from concept inception to manufacturing across bottle, label, and formula partners

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Apparel and Beauty Department Supervisor
      • Sep 2013 - Mar 2016

      • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer… Show more • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer service, work culture and profitability. • Managed operations including inventory, order shipment, and loss prevention. Show less • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer… Show more • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer service, work culture and profitability. • Managed operations including inventory, order shipment, and loss prevention. Show less

Education

  • Azusa Pacific University
    Bachelor of Arts (B.A.), Communication Studies
    2010 - 2014

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