Annie De Leon
Senior eCommerce Manager at One Rockwell- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Experience
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1r
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior eCommerce Manager
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Feb 2023 - Present
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eCommerce Manager
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Jun 2022 - Feb 2023
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The Great. / Emily + Meritt
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Ecommerce Manager
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Jan 2020 - Jun 2022
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Bazzal, Inc
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New York, New York
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Marketing + Copy
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Jan 2019 - Jan 2020
• Rework brand voice and tone for consistency across channels, concision, and distinction across industry • Created all copy for website, product, and consumer collateral • Rework brand voice and tone for consistency across channels, concision, and distinction across industry • Created all copy for website, product, and consumer collateral
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Beauty Park Group
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United States
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Cosmetics
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Marketing Manager
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Nov 2017 - Jan 2019
• Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand… Show more • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand and visual identity with implementation across all brand channels Show less • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand… Show more • Planned and executed company showcase at Cosmoprof NA, BeautyCon LA, four (4) local pop-up shops, and two sample sales • Led investor meetings to report insights and pitch new initiatives, helping to secure of an additional $100k in funding • Created an influencer marketing program, maintaining a deck of 100 micro and macro-influencers, with repeated collaborations with partners such as @dirtyboysgetclean, @christina.kassi, @overglowedit, and @theglossarray • Led development of brand and visual identity with implementation across all brand channels Show less
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Open Research Group
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United States
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Retail
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Marketing Coordinator
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Mar 2016 - Nov 2017
• Coordinated brand showcase at Cosmoprof NA and opened accounts with new partners including Beauty Collection and URBN Group • Pitched hero product (Mineral Peel Face) to FabFitFun and led two inclusions in seasonal boxes, totaling over 700k units sold. • Previously Product Development Coordinator: Designed five new product releases from concept inception to manufacturing across bottle, label, and formula partners • Coordinated brand showcase at Cosmoprof NA and opened accounts with new partners including Beauty Collection and URBN Group • Pitched hero product (Mineral Peel Face) to FabFitFun and led two inclusions in seasonal boxes, totaling over 700k units sold. • Previously Product Development Coordinator: Designed five new product releases from concept inception to manufacturing across bottle, label, and formula partners
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Anthropologie
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Apparel and Beauty Department Supervisor
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Sep 2013 - Mar 2016
• Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer… Show more • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer service, work culture and profitability. • Managed operations including inventory, order shipment, and loss prevention. Show less • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer… Show more • Utilized floor insight and KPIs to create daily, weekly, and quarterly apparel sales plans that consistently met and exceeded company projections. • Carried store into beauty product expansion, making it one of the first ten stores on the West Coast to carry a full beauty collection. • Developed sales and styling expertise among my team and became the first Dress Expansion shop in the Northwest region. • Oversaw hiring and development process of staff to ensure highest customer service, work culture and profitability. • Managed operations including inventory, order shipment, and loss prevention. Show less
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Education
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Azusa Pacific University
Bachelor of Arts (B.A.), Communication Studies