Alessandra Klein R. Magalhaes
Senior Business Intelligence & Customer Insights Consultant at M-Brain Group- Claim this Profile
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Bio
Alexandre Giosa
Alessandra foi excelente parceira de trabalho na Kelco. Grande líder da área de MKT, possui diferenciada visão e analise de mercado e estava sempre desenvolvendo e aplicando produtos diferenciados no mercado. Sempre com uma interface muito grande com Logística e Produção em Terceiros, atuava como facilitadora em processos e se destacava pela visão diferenciada de negócio. Excelente profissional.
Natan Rodeguero
Alessandra had a very challenging task, and faced it with great diligence. Attentive to the exact objectives, Alessandra pursued what was needed and constantly shared the results, demonstrating good sense of teamwork. Her business recommendations were definitely useful for the final analysis of the project.
Bruna Navas
A Alessandra é extremamente profissional e capaz. Soube me passar a visão de um líder, delegar responsabilidades e principalmente, sempre esteve disposta a ensinar. Só tenho a agradecer a oportunidade de ter trabalhado diretamente com ela e todo o apoio profissional e pessoal que tive durante o período em que trabalhamos juntas. Tenho certeza que o laço que construímos vai além do ambiente de trabalho. :)
Alexandre Giosa
Alessandra foi excelente parceira de trabalho na Kelco. Grande líder da área de MKT, possui diferenciada visão e analise de mercado e estava sempre desenvolvendo e aplicando produtos diferenciados no mercado. Sempre com uma interface muito grande com Logística e Produção em Terceiros, atuava como facilitadora em processos e se destacava pela visão diferenciada de negócio. Excelente profissional.
Natan Rodeguero
Alessandra had a very challenging task, and faced it with great diligence. Attentive to the exact objectives, Alessandra pursued what was needed and constantly shared the results, demonstrating good sense of teamwork. Her business recommendations were definitely useful for the final analysis of the project.
Bruna Navas
A Alessandra é extremamente profissional e capaz. Soube me passar a visão de um líder, delegar responsabilidades e principalmente, sempre esteve disposta a ensinar. Só tenho a agradecer a oportunidade de ter trabalhado diretamente com ela e todo o apoio profissional e pessoal que tive durante o período em que trabalhamos juntas. Tenho certeza que o laço que construímos vai além do ambiente de trabalho. :)
Alexandre Giosa
Alessandra foi excelente parceira de trabalho na Kelco. Grande líder da área de MKT, possui diferenciada visão e analise de mercado e estava sempre desenvolvendo e aplicando produtos diferenciados no mercado. Sempre com uma interface muito grande com Logística e Produção em Terceiros, atuava como facilitadora em processos e se destacava pela visão diferenciada de negócio. Excelente profissional.
Natan Rodeguero
Alessandra had a very challenging task, and faced it with great diligence. Attentive to the exact objectives, Alessandra pursued what was needed and constantly shared the results, demonstrating good sense of teamwork. Her business recommendations were definitely useful for the final analysis of the project.
Bruna Navas
A Alessandra é extremamente profissional e capaz. Soube me passar a visão de um líder, delegar responsabilidades e principalmente, sempre esteve disposta a ensinar. Só tenho a agradecer a oportunidade de ter trabalhado diretamente com ela e todo o apoio profissional e pessoal que tive durante o período em que trabalhamos juntas. Tenho certeza que o laço que construímos vai além do ambiente de trabalho. :)
Alexandre Giosa
Alessandra foi excelente parceira de trabalho na Kelco. Grande líder da área de MKT, possui diferenciada visão e analise de mercado e estava sempre desenvolvendo e aplicando produtos diferenciados no mercado. Sempre com uma interface muito grande com Logística e Produção em Terceiros, atuava como facilitadora em processos e se destacava pela visão diferenciada de negócio. Excelente profissional.
Natan Rodeguero
Alessandra had a very challenging task, and faced it with great diligence. Attentive to the exact objectives, Alessandra pursued what was needed and constantly shared the results, demonstrating good sense of teamwork. Her business recommendations were definitely useful for the final analysis of the project.
Bruna Navas
A Alessandra é extremamente profissional e capaz. Soube me passar a visão de um líder, delegar responsabilidades e principalmente, sempre esteve disposta a ensinar. Só tenho a agradecer a oportunidade de ter trabalhado diretamente com ela e todo o apoio profissional e pessoal que tive durante o período em que trabalhamos juntas. Tenho certeza que o laço que construímos vai além do ambiente de trabalho. :)
Experience
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M-Brain Group
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Finland
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Business Intelligence & Customer Insights Consultant
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Mar 2012 - Present
Intelligence, Research and Customer Insights projects. Projects executed reporting to Germany, France, UK, USA, Canada, Brazil and China subsidiaries, for multinational clients such as Phillips, Samsung, HP, Valeo, Henkel, Nivea, Natura, S&P, Credit Suisse, EY, Next/ Bradesco bank, Cepheid, Pfizer, healthtechs, fintechs, among others. Intelligence projects, monitoring size, market assessment, costs, distribution channels, product portfolio, after sales, pricing, promotion, P&L, ROI, delivering key insights and GTM guidance for different stakeholders, from analysts to c-level executives. Quantitative and Qualitative research, analytics, analysis and recommendations to multiple stakeholders Show less
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Best Industry Research
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Market Research
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1 - 100 Employee
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Independent Research Consultant
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Mar 2021 - Aug 2021
Actively seek / interviewed experts in the Direct Sales and Multi-Level Marketing industry in US and Brazil, to contribute to the “Global Direct Selling Industry: 3-Year Future State” report Actively seek / interviewed experts in the Direct Sales and Multi-Level Marketing industry in US and Brazil, to contribute to the “Global Direct Selling Industry: 3-Year Future State” report
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Kelco Pet Care
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Brazil
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Manufacturing
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100 - 200 Employee
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Head of Marketing and Innovation
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Sep 2005 - Mar 2012
- Consumer Insights and Market Intelligence from ideation to monitoring processes - Product innovation processes, from concept through launching 12 product lines (biscuits, canned food, treats, cosmetics, toys, diapers and therapeutics) - Support to Sales Team including trade marketing campaigns wt Walmart, Carrefour, Pão de Açúcar groups, Cobasi, Petz - Partnered with 8 Toll manufacturers (ex JBS Foods), established and implemented processes - Managed brands (Keldog, Kelcat, Pipicat), product lines and processes Main outcome: company´s profits grew 20% per year in average during this period; a diversification of products portfolios; social media brands awareness Show less
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AXA US
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United States
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Insurance
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700 & Above Employee
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International Rep and Team leader
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1999 - 2003
- Experience working for 1 year for LatAm subsidiary, Miami US office - Supported the Brazilian subsidiary start up (partner wt Porto Seguro, Brasilprev, Bradesco, Sul America, JP Morgan, Lloyds Bank, Fidelity) - Client management – company´s Top Producer for 3 years Main achievements: 3 years LatAm top producer among 200 consultants; successful start up of a multinational company in Brazil - Experience working for 1 year for LatAm subsidiary, Miami US office - Supported the Brazilian subsidiary start up (partner wt Porto Seguro, Brasilprev, Bradesco, Sul America, JP Morgan, Lloyds Bank, Fidelity) - Client management – company´s Top Producer for 3 years Main achievements: 3 years LatAm top producer among 200 consultants; successful start up of a multinational company in Brazil
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Sintese
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São Paulo Area, Brazil
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Marketing and Sales Manager
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Apr 1997 - 1998
- Managed Marketing budget (around 5% of the income), including direct marketing, media, public relations agency, corporate events, aiming new products, drive sales and increase the market share. - Structured, trainned and managed sales team Main achievements: Reorganized and managed the sales department, defining Clients model attendance on markets crisis situations - Managed Marketing budget (around 5% of the income), including direct marketing, media, public relations agency, corporate events, aiming new products, drive sales and increase the market share. - Structured, trainned and managed sales team Main achievements: Reorganized and managed the sales department, defining Clients model attendance on markets crisis situations
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Credit Suisse
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Switzerland
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Banking
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700 & Above Employee
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Marketing Manager
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Jan 1994 - Mar 1997
- Structured and managed the Marketing Department - Responsible for communication and strategy plans, managing the marketing budget - Developed new business partnerships, increased distribution channels and products diversity - Designed, hired, trained and developed professionals in Sales Department Main achievements: key participation in the restructuration of the company, formerly a Brokerage House into one of the most important Investment Funds manager and distributor in Brazilian financial market. Show less
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Socopa
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Brazil
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Financial Services
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1 - 100 Employee
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Internship
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Feb 1992 - Nov 1993
Research Department, monitoring companies listed in Brazilian Brokerage Houses, its markets, structures and product portfolios. Research Department, monitoring companies listed in Brazilian Brokerage Houses, its markets, structures and product portfolios.
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Education
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Fundação Getulio Vargas
Bachelor of Business Administration - BBA, Administração de Empresas -
Escola Superior de Propaganda e Marketing
Associate's Degree, Innovation / Competitve Intelligence / Branding - advanced / Trade Marketing -
University of the Arts London
Associate's Degree, Marketing -
Ibmec Business School
Master of Business Administration (M.B.A.), MBA