Experience

M-Brain Group

• Finland
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Business Intelligence & Customer Insights Consultant

  • Mar 2012 - Present

  Intelligence, Research and Customer Insights projects. Projects executed reporting to Germany, France, UK, USA, Canada, Brazil and China subsidiaries, for multinational clients such as Phillips, Samsung, HP, Valeo, Henkel, Nivea, Natura, S&P, Credit Suisse, EY, Next/ Bradesco bank, Cepheid, Pfizer, healthtechs, fintechs, among others. Intelligence projects, monitoring size, market assessment, costs, distribution channels, product portfolio, after sales, pricing, promotion, P&L, ROI, delivering key insights and GTM guidance for different stakeholders, from analysts to c-level executives. Quantitative and Qualitative research, analytics, analysis and recommendations to multiple stakeholders Show less



Best Industry Research

• Market Research
• 1 - 100 Employee

• Independent Research Consultant

  • Mar 2021 - Aug 2021

  Actively seek / interviewed experts in the Direct Sales and Multi-Level Marketing industry in US and Brazil, to contribute to the “Global Direct Selling Industry: 3-Year Future State” report Actively seek / interviewed experts in the Direct Sales and Multi-Level Marketing industry in US and Brazil, to contribute to the “Global Direct Selling Industry: 3-Year Future State” report



Kelco Pet Care

• Brazil
• Manufacturing
• 100 - 200 Employee

• Head of Marketing and Innovation

  • Sep 2005 - Mar 2012

  - Consumer Insights and Market Intelligence from ideation to monitoring processes - Product innovation processes, from concept through launching 12 product lines (biscuits, canned food, treats, cosmetics, toys, diapers and therapeutics) - Support to Sales Team including trade marketing campaigns wt Walmart, Carrefour, Pão de Açúcar groups, Cobasi, Petz - Partnered with 8 Toll manufacturers (ex JBS Foods), established and implemented processes - Managed brands (Keldog, Kelcat, Pipicat), product lines and processes Main outcome: company´s profits grew 20% per year in average during this period; a diversification of products portfolios; social media brands awareness Show less



AXA US

• United States
• Insurance
• 700 & Above Employee

• International Rep and Team leader

  • 1999 - 2003

  - Experience working for 1 year for LatAm subsidiary, Miami US office - Supported the Brazilian subsidiary start up (partner wt Porto Seguro, Brasilprev, Bradesco, Sul America, JP Morgan, Lloyds Bank, Fidelity) - Client management – company´s Top Producer for 3 years Main achievements: 3 years LatAm top producer among 200 consultants; successful start up of a multinational company in Brazil - Experience working for 1 year for LatAm subsidiary, Miami US office - Supported the Brazilian subsidiary start up (partner wt Porto Seguro, Brasilprev, Bradesco, Sul America, JP Morgan, Lloyds Bank, Fidelity) - Client management – company´s Top Producer for 3 years Main achievements: 3 years LatAm top producer among 200 consultants; successful start up of a multinational company in Brazil



Sintese

• São Paulo Area, Brazil

• Marketing and Sales Manager

  • Apr 1997 - 1998

  - Managed Marketing budget (around 5% of the income), including direct marketing, media, public relations agency, corporate events, aiming new products, drive sales and increase the market share. - Structured, trainned and managed sales team Main achievements: Reorganized and managed the sales department, defining Clients model attendance on markets crisis situations - Managed Marketing budget (around 5% of the income), including direct marketing, media, public relations agency, corporate events, aiming new products, drive sales and increase the market share. - Structured, trainned and managed sales team Main achievements: Reorganized and managed the sales department, defining Clients model attendance on markets crisis situations



Credit Suisse

• Switzerland
• Banking
• 700 & Above Employee

• Marketing Manager

  • Jan 1994 - Mar 1997

  - Structured and managed the Marketing Department - Responsible for communication and strategy plans, managing the marketing budget - Developed new business partnerships, increased distribution channels and products diversity - Designed, hired, trained and developed professionals in Sales Department Main achievements: key participation in the restructuration of the company, formerly a Brokerage House into one of the most important Investment Funds manager and distributor in Brazilian financial market. Show less



Socopa

• Brazil
• Financial Services
• 1 - 100 Employee

• Internship

  • Feb 1992 - Nov 1993

  Research Department, monitoring companies listed in Brazilian Brokerage Houses, its markets, structures and product portfolios. Research Department, monitoring companies listed in Brazilian Brokerage Houses, its markets, structures and product portfolios.