Experience

Brasis

• Brazil
• Advertising Services
• 1 - 100 Employee

• CEO

  • Jan 2018 - Present



SILVA

• Brazil
• Advertising Services
• 1 - 100 Employee

• Membro do conselho

  • Jan 2021 - Present



Music2/Mynd

• Brazil
• Advertising Services
• 200 - 300 Employee

• Diretor executivo

  • Jul 2022 - Jun 2023



Miami Ad School

• United States
• Advertising Services
• 1 - 100 Employee

• Professor

  • Nov 2020 - Jun 2022



TRACE

• France
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Head of sales and projects.

  • Oct 2020 - Jun 2022

  At Trace, I'm responsible for the sales and projects teams bridging the company and the advertising market. We build unique content projects and distribute them through our media ecosystem. Since 2020 my team and I have been responsible for increasing the sales six times versus the previous year with branded content and partnerships with brands such: Amazon, Globo, Havaianas, Bradesco, Afropunk, Instagram, Twitter, Pinterest, and many others Forbes 500+ companies. At Trace, I'm responsible for the sales and projects teams bridging the company and the advertising market. We build unique content projects and distribute them through our media ecosystem. Since 2020 my team and I have been responsible for increasing the sales six times versus the previous year with branded content and partnerships with brands such: Amazon, Globo, Havaianas, Bradesco, Afropunk, Instagram, Twitter, Pinterest, and many others Forbes 500+ companies.



Laboratório Fantasma

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Head of Marketing

  • May 2019 - Oct 2020

  Lab Fantasma is an entertainment company with deep roots in urban culture. It's a company with a record label, a fashion brand, and branded content projects for brands unit under the same umbrella. Created by musicians Emicida and Fioti, since 2009 have been delivering impactful projects all over Brazil. I was responsible for all marketing strategy, implementation of projects, and daily content creation of the company's four pillars (Music, Fashion, Branded Content, Urban lifestyle). I have five people under my management plus two third-party Digital and PR agencies and managed projects with Samsung, Doritos, Nike, Adidas, Deezer, and Mauricio de Souza. In addition, during my time at Lab, I was responsible for several products and album launches. The biggest one was Amarelo from Emicida, which was named the best album and show of the year; the documentary launched at Netflix got an Emmy nomination. In addition, the Branded content project got a bronze lion at Cannes. Show less



Snacklicious Foods

• Miami/Fort Lauderdale Area

• VP Sales and Marketing

  • May 2017 - Jun 2019

  Snacklicious is a company committed to spreading happiness through our delicious Snacks. My role in this company since day one is to support their brand awareness and sales growth internationally. In only 18 months of life, we've managed to be in more than 800 doors (stores and Restaurants) at the USA, All over Canadá and Brazil. Snacklicious is a company committed to spreading happiness through our delicious Snacks. My role in this company since day one is to support their brand awareness and sales growth internationally. In only 18 months of life, we've managed to be in more than 800 doors (stores and Restaurants) at the USA, All over Canadá and Brazil.



Global Synapses

• Brazil
• International Trade and Development

• Founder & Head of Strategy

  • Nov 2015 - May 2019

  Global Synapses breathes opportunities. We believe this is the best path to long-term business development. With this belief, we support the growth of companies, preparing them for the local and global market and doing the same for their products. Our approach is based on the incubation of startups, assisting in the construction of your business models and products, focusing on the development and implementation of the best strategies that result in more significant profitability. Global Synapses breathes opportunities. We believe this is the best path to long-term business development. With this belief, we support the growth of companies, preparing them for the local and global market and doing the same for their products. Our approach is based on the incubation of startups, assisting in the construction of your business models and products, focusing on the development and implementation of the best strategies that result in more significant profitability.



Agência Kmais

• Brazil
• Advertising Services
• 1 - 100 Employee

• Partner & Head of account planning

  • Dec 2015 - Oct 2018



ASICS America Corporation

• United States
• Retail
• 500 - 600 Employee

• Head of Trade Marketing (Brazil Market)

  • Dec 2014 - Sep 2015

  Even that for a short period Me and my team (5 people) were able to manage to develop and implementing marketing materials for more than 500 stores countrywide. From product launches to brand activations such as Brazil open in Rio. Even that for a short period Me and my team (5 people) were able to manage to develop and implementing marketing materials for more than 500 stores countrywide. From product launches to brand activations such as Brazil open in Rio.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Retail Marketing activation

  • May 2011 - Dec 2014

   Develop strategies for promote all adidas stores in Brazil  Develop and implement the timing of retail campaigns aligned with the actions of branding marketing  Coordinate special projects of retail marketing (Confederations Cup & World cup)  Develop and implement pop up stores during major events  Develop a menu of activations for different types of store (Originals, Outlets & Flagship)  Develop marketing strategies based on the KPI´s of retail (UPT, ATV & Conversion)  Align retail marketing schedule, with the product planning of all categories. Show less



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Visual Merchandising Coordinator

  • Jan 2008 - May 2011

  Major Responsibilities:  Develop and implement Visual merchandising pattern to all stores in Brazil  Coordinate the implementation of new stores  Develop and implement training of the concepts of collection for all sales team  Develop and coordinate promotional events in the stores  Responsible for project management of new stores Major Responsibilities:  Develop and implement Visual merchandising pattern to all stores in Brazil  Coordinate the implementation of new stores  Develop and implement training of the concepts of collection for all sales team  Develop and coordinate promotional events in the stores  Responsible for project management of new stores



Miami Ad School

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategy student

  • Oct 2010 - Dec 2010

  Got an license from PUMA for study Brand planning in San Francisco. Got an license from PUMA for study Brand planning in San Francisco.



TIM

• Italy
• Telecommunications
• 700 & Above Employee

• Senior trade marketing analyst

  • 2005 - 2007

   Development of promotional and institutional campaigns for all POS across the state of São Paulo  Coordinate the visual merchandising team (60 people)  Develop and monitor the implementation of promotional campaigns and visual merchandising pattern`s on different types of POS (2.500 stores)  Plan and monitor campaigns of "guerrilla" at POS  Approval the use of TIM brand at events and giveaways  Coordinate and implement the project of excellence (PEX) in stores located in São Paulo.  Coordinate and deliver training to the merchandising team Show less



Claro Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• Country marketing assistant

  • 2003 - 2005

   Coordination of the brand implementation plans in Minas Gerais state  Assist in the development of standards for merchandising in all PDVs in Brazil as well as all the guides standardization  Develop and implement along with the agency projects mark signaling the central office.  Coordinate assembly of new stores and booths in events.  Coordination of the brand implementation plans in Minas Gerais state  Assist in the development of standards for merchandising in all PDVs in Brazil as well as all the guides standardization  Develop and implement along with the agency projects mark signaling the central office.  Coordinate assembly of new stores and booths in events.