Tyler Adams

Director of Marketing at Astrawatt Solar
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Contact Information
us****@****om
(386) 825-5501
Location
Kansas City Metropolitan Area, US

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5.0

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Tony Tibbitts

I have known Tyler Adams for a number of years and have worked with him extensively on marketing campaigns at Innovadex and UL. I have found him to be excellent in his role as Global Marketing Manager there. He is more than qualified to manage all facets of the project, including timelines, coordinating multiple projects and directing vendor partners. He has a keen eye for design and understands the importance brevity and focus of content. I would like to highlight what I feel makes Tyler unique. He works wonderfully with people. He is a natural leader who knows how to draw out the best in others. He does not micromanage. He gives them the tools they need to do the best work possible and gets out of the way. I enthusiastically endorse Tyler Adams. I wish that I worked with more people that possessed his qualities.

Vinh Nguyen, PhD, CFA

I had the chance to work with Tyler in various market strategy projects and found him to be a highly capable and experienced professional. He takes great responsibility in his work and is always willing to go the extra mile to make sure the team achieve success in the best possible way. At a personal level, Tyler is a genuine person with a pleasant personality. People would find it very easy to go along with Tyler for his friendliness and caring nature. I would therefore highly recommend Tyler and believe that he is an asset to any team that values an experienced marketing professional.

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Credentials

  • Certified Analytics & Data Specialist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Community Management Specialist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Customer Value Optimization Specialist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Digital Marketing Strategist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Optimization & Testing Specialist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Social Media Specialist
    DigitalMarketer
    Apr, 2020
    - Nov, 2024
  • Certified Direct-Response Copywriting Specialist
    DigitalMarketer
    Mar, 2020
    - Nov, 2024
  • Certified Ecommerce Marketing Specialist
    DigitalMarketer
    Mar, 2020
    - Nov, 2024
  • Become a Content Marketer
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Content Strategist
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Digital Advertising Specialist
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Digital Marketer
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Marketing Specialist
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Social Media Advertising Specialist
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become a Social Media Marketer
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become an AMA Professional Certified Marketer in Digital Marketing
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become an Online Marketing Manager
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Become an SEO Expert
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Dec, 2019
    - Nov, 2024
  • Google Ads Display
    Google Ads
    Nov, 2018
    - Nov, 2024
  • Google Ads Mobile
    Google Ads
    Nov, 2018
    - Nov, 2024
  • Google Ads Search
    Google Ads
    Nov, 2018
    - Nov, 2024
  • Google Ads Shopping
    Google Ads
    Nov, 2018
    - Nov, 2024
  • Google Ads Video
    Google Ads
    Nov, 2018
    - Nov, 2024
  • Social Media
    HubSpot Academy
    Sep, 2018
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Growth-Driven Design
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Inbound Sales
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Sales Enablement
    HubSpot Academy
    Aug, 2018
    - Nov, 2024
  • Hootsuite Social Marketing Certification
    Hootsuite
    Aug, 2017
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2015
    - Nov, 2024
  • Google Ads Fundamentals
    Google Ads
    Nov, 2015
    - Nov, 2024
  • User Experience (UX) Design
    Springboard
    Aug, 2015
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Aug, 2014
    - Nov, 2024

Experience

    • United States
    • Renewables & Environment
    • 1 - 100 Employee
    • Director of Marketing
      • Aug 2021 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Instructor at KU Digital Marketing Bootcamp
      • Apr 2021 - Present

    • United States
    • International Trade and Development
    • 700 & Above Employee
    • Global Supplier Marketing Manager
      • 2013 - 2014

      Started new department to lead demand generation and customer acquisition. New department initiatives drove a 20% increase in annual revenue.Launched customer acquisition campaigns that increased market share from 44% to 52% in first year.Managed 4-person team responsible for marketing automation, partnerships, and trade shows for 8 markets in 4 global regions.Launched the UL Digital Backbone SaaS platform which generated 10% of total revenue within first year of product launch.

    • Global Market Development Manager - Innovadex.com
      • 2010 - 2013

      Led global launch of 3 new markets and 5 new digital marketing products which generated 30% of total revenue within first 2 years of launch.Managed teams in 4 countries to ensure all deliverables and launch objectives were met on time and on budget.Launched free customer trial program that expanded market share from 2% to 24% in new markets.Created member onboarding programs which generated a 78% increase in new members and 260% increase in website activity.Led development of new brand identity and rebranding campaign. New brand identity and rebranding campaigns received “Highest Overall Effectiveness” Awards from Readex Research.

    • Global Marketing Manager - Chemidex.com
      • 2008 - 2010

      Built marketing department from the ground up. Launched marketing programs that drove a 43% increase in total revenue and grew market share from 26% to 38%.Managed 50 industry partnerships in 8 countries which generated a 35% increase in members and 62% increase in website activity.Created new pricing model to position company as premium marketing platform. New pricing model drove a 25% increase in average spend per customer.Developed 5-year forecast model and go-to-market strategy plan. Garnered buy-in from executive board and investors for global expansion into 9 new markets.

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Professional Sales Representative
      • 2002 - 2008

      Ranked #1 in sales region for market share and market share growth. Led product launches for 4 new products in the allergy, osteoporosis, and diabetes markets.Created sales analysis and planning tools for Kansas and Nebraska sales reps which resulted in an 18% increase in market share for those territories.Served as Class Trainer for 50+ new hires at Merck National Sales Training Classes.Received 5 Awards for Excellence for quality customer selling, business analysis, and superior business acumen.

Education

  • Harvard University
    Graduate Certificate, Strategic Management
    2011 - 2013
  • Rockhurst University
    MBA, Finance and Management
    2005 - 2007
  • Kansas State University
    Bachelor's Degree, Marketing and International Business
    1998 - 2002

Community

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