Tyler Adams
Director of Marketing at Astrawatt Solar- Claim this Profile
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Topline Score
Bio
Tony Tibbitts
I have known Tyler Adams for a number of years and have worked with him extensively on marketing campaigns at Innovadex and UL. I have found him to be excellent in his role as Global Marketing Manager there. He is more than qualified to manage all facets of the project, including timelines, coordinating multiple projects and directing vendor partners. He has a keen eye for design and understands the importance brevity and focus of content. I would like to highlight what I feel makes Tyler unique. He works wonderfully with people. He is a natural leader who knows how to draw out the best in others. He does not micromanage. He gives them the tools they need to do the best work possible and gets out of the way. I enthusiastically endorse Tyler Adams. I wish that I worked with more people that possessed his qualities.
Vinh Nguyen, PhD, CFA
I had the chance to work with Tyler in various market strategy projects and found him to be a highly capable and experienced professional. He takes great responsibility in his work and is always willing to go the extra mile to make sure the team achieve success in the best possible way. At a personal level, Tyler is a genuine person with a pleasant personality. People would find it very easy to go along with Tyler for his friendliness and caring nature. I would therefore highly recommend Tyler and believe that he is an asset to any team that values an experienced marketing professional.
Tony Tibbitts
I have known Tyler Adams for a number of years and have worked with him extensively on marketing campaigns at Innovadex and UL. I have found him to be excellent in his role as Global Marketing Manager there. He is more than qualified to manage all facets of the project, including timelines, coordinating multiple projects and directing vendor partners. He has a keen eye for design and understands the importance brevity and focus of content. I would like to highlight what I feel makes Tyler unique. He works wonderfully with people. He is a natural leader who knows how to draw out the best in others. He does not micromanage. He gives them the tools they need to do the best work possible and gets out of the way. I enthusiastically endorse Tyler Adams. I wish that I worked with more people that possessed his qualities.
Vinh Nguyen, PhD, CFA
I had the chance to work with Tyler in various market strategy projects and found him to be a highly capable and experienced professional. He takes great responsibility in his work and is always willing to go the extra mile to make sure the team achieve success in the best possible way. At a personal level, Tyler is a genuine person with a pleasant personality. People would find it very easy to go along with Tyler for his friendliness and caring nature. I would therefore highly recommend Tyler and believe that he is an asset to any team that values an experienced marketing professional.
Tony Tibbitts
I have known Tyler Adams for a number of years and have worked with him extensively on marketing campaigns at Innovadex and UL. I have found him to be excellent in his role as Global Marketing Manager there. He is more than qualified to manage all facets of the project, including timelines, coordinating multiple projects and directing vendor partners. He has a keen eye for design and understands the importance brevity and focus of content. I would like to highlight what I feel makes Tyler unique. He works wonderfully with people. He is a natural leader who knows how to draw out the best in others. He does not micromanage. He gives them the tools they need to do the best work possible and gets out of the way. I enthusiastically endorse Tyler Adams. I wish that I worked with more people that possessed his qualities.
Vinh Nguyen, PhD, CFA
I had the chance to work with Tyler in various market strategy projects and found him to be a highly capable and experienced professional. He takes great responsibility in his work and is always willing to go the extra mile to make sure the team achieve success in the best possible way. At a personal level, Tyler is a genuine person with a pleasant personality. People would find it very easy to go along with Tyler for his friendliness and caring nature. I would therefore highly recommend Tyler and believe that he is an asset to any team that values an experienced marketing professional.
Tony Tibbitts
I have known Tyler Adams for a number of years and have worked with him extensively on marketing campaigns at Innovadex and UL. I have found him to be excellent in his role as Global Marketing Manager there. He is more than qualified to manage all facets of the project, including timelines, coordinating multiple projects and directing vendor partners. He has a keen eye for design and understands the importance brevity and focus of content. I would like to highlight what I feel makes Tyler unique. He works wonderfully with people. He is a natural leader who knows how to draw out the best in others. He does not micromanage. He gives them the tools they need to do the best work possible and gets out of the way. I enthusiastically endorse Tyler Adams. I wish that I worked with more people that possessed his qualities.
Vinh Nguyen, PhD, CFA
I had the chance to work with Tyler in various market strategy projects and found him to be a highly capable and experienced professional. He takes great responsibility in his work and is always willing to go the extra mile to make sure the team achieve success in the best possible way. At a personal level, Tyler is a genuine person with a pleasant personality. People would find it very easy to go along with Tyler for his friendliness and caring nature. I would therefore highly recommend Tyler and believe that he is an asset to any team that values an experienced marketing professional.
Credentials
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Certified Analytics & Data Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Community Management Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Customer Value Optimization Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Digital Marketing Strategist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Optimization & Testing Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Social Media Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Certified Direct-Response Copywriting Specialist
DigitalMarketerMar, 2020- Nov, 2024 -
Certified Ecommerce Marketing Specialist
DigitalMarketerMar, 2020- Nov, 2024 -
Become a Content Marketer
LinkedInDec, 2019- Nov, 2024 -
Become a Content Strategist
LinkedInDec, 2019- Nov, 2024 -
Become a Digital Advertising Specialist
LinkedInDec, 2019- Nov, 2024 -
Become a Digital Marketer
LinkedInDec, 2019- Nov, 2024 -
Become a Marketing Specialist
LinkedInDec, 2019- Nov, 2024 -
Become a Social Media Advertising Specialist
LinkedInDec, 2019- Nov, 2024 -
Become a Social Media Marketer
LinkedInDec, 2019- Nov, 2024 -
Become an AMA Professional Certified Marketer in Digital Marketing
LinkedInDec, 2019- Nov, 2024 -
Become an Online Marketing Manager
LinkedInDec, 2019- Nov, 2024 -
Become an SEO Expert
LinkedInDec, 2019- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleDec, 2019- Nov, 2024 -
Google Ads Display
Google AdsNov, 2018- Nov, 2024 -
Google Ads Mobile
Google AdsNov, 2018- Nov, 2024 -
Google Ads Search
Google AdsNov, 2018- Nov, 2024 -
Google Ads Shopping
Google AdsNov, 2018- Nov, 2024 -
Google Ads Video
Google AdsNov, 2018- Nov, 2024 -
Social Media
HubSpot AcademySep, 2018- Nov, 2024 -
Content Marketing
HubSpot AcademyAug, 2018- Nov, 2024 -
Email Marketing
HubSpot AcademyAug, 2018- Nov, 2024 -
Growth-Driven Design
HubSpot AcademyAug, 2018- Nov, 2024 -
Inbound Marketing
HubSpot AcademyAug, 2018- Nov, 2024 -
Inbound Sales
HubSpot AcademyAug, 2018- Nov, 2024 -
Sales Enablement
HubSpot AcademyAug, 2018- Nov, 2024 -
Hootsuite Social Marketing Certification
HootsuiteAug, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2015- Nov, 2024 -
Google Ads Fundamentals
Google AdsNov, 2015- Nov, 2024 -
User Experience (UX) Design
SpringboardAug, 2015- Nov, 2024 -
Inbound Certification
HubSpotAug, 2014- Nov, 2024
Experience
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Astrawatt Solar
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United States
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Renewables & Environment
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1 - 100 Employee
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Director of Marketing
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Aug 2021 - Present
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The University of Kansas
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United States
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Higher Education
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700 & Above Employee
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Adjunct Instructor at KU Digital Marketing Bootcamp
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Apr 2021 - Present
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UL Solutions
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United States
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International Trade and Development
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700 & Above Employee
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Global Supplier Marketing Manager
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2013 - 2014
Started new department to lead demand generation and customer acquisition. New department initiatives drove a 20% increase in annual revenue.Launched customer acquisition campaigns that increased market share from 44% to 52% in first year.Managed 4-person team responsible for marketing automation, partnerships, and trade shows for 8 markets in 4 global regions.Launched the UL Digital Backbone SaaS platform which generated 10% of total revenue within first year of product launch.
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Global Market Development Manager - Innovadex.com
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2010 - 2013
Led global launch of 3 new markets and 5 new digital marketing products which generated 30% of total revenue within first 2 years of launch.Managed teams in 4 countries to ensure all deliverables and launch objectives were met on time and on budget.Launched free customer trial program that expanded market share from 2% to 24% in new markets.Created member onboarding programs which generated a 78% increase in new members and 260% increase in website activity.Led development of new brand identity and rebranding campaign. New brand identity and rebranding campaigns received “Highest Overall Effectiveness” Awards from Readex Research.
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Global Marketing Manager - Chemidex.com
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2008 - 2010
Built marketing department from the ground up. Launched marketing programs that drove a 43% increase in total revenue and grew market share from 26% to 38%.Managed 50 industry partnerships in 8 countries which generated a 35% increase in members and 62% increase in website activity.Created new pricing model to position company as premium marketing platform. New pricing model drove a 25% increase in average spend per customer.Developed 5-year forecast model and go-to-market strategy plan. Garnered buy-in from executive board and investors for global expansion into 9 new markets.
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Merck
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Professional Sales Representative
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2002 - 2008
Ranked #1 in sales region for market share and market share growth. Led product launches for 4 new products in the allergy, osteoporosis, and diabetes markets.Created sales analysis and planning tools for Kansas and Nebraska sales reps which resulted in an 18% increase in market share for those territories.Served as Class Trainer for 50+ new hires at Merck National Sales Training Classes.Received 5 Awards for Excellence for quality customer selling, business analysis, and superior business acumen.
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Education
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Harvard University
Graduate Certificate, Strategic Management -
Rockhurst University
MBA, Finance and Management -
Kansas State University
Bachelor's Degree, Marketing and International Business