Experience

Beyond Virtual ai

• Israel
• Software Development
• 1 - 100 Employee

• CMO & Co-Founder

  • Sep 2022 - Present

  * Creating educational products: finding the market fit, roadmap planning, specification documents, conducting workshops and working with teachers, writing and editing tutorials and instructional materials, finding design partners, collecting UX insights and prioritizing client feature requests, user testing, conducting pilots * Crafting our marketing strategy, implementing it through various content and new media tools * Meeting with investors and investment funds * Reaching out to… Show more * Creating educational products: finding the market fit, roadmap planning, specification documents, conducting workshops and working with teachers, writing and editing tutorials and instructional materials, finding design partners, collecting UX insights and prioritizing client feature requests, user testing, conducting pilots * Crafting our marketing strategy, implementing it through various content and new media tools * Meeting with investors and investment funds * Reaching out to clients, building use cases to prove value * Market, competitors and opportunities research & business development * Telling our story: PR, public speaking, media appearances and podcasting * Conversation design: building flows, writing and analyzing virtual humans for various verticals and use cases (mainly educational)

• Head of Marketing Operations (cocohub.ai)

  • May 2020 - Jan 2023

  • Crafting our marketing strategy, implementing it through various content and new media tools, data-driven decision-making according to company's KPIs • CSM (customer success management) - Turning users into customers, including training and feedback sessions • Connecting our R&D & UX team with our end-users (B2B & B2C), training and development • Telling our story: PR releases, public speaking, media appearances and podcasting • Conversation design: building, writing and analyzing… Show more • Crafting our marketing strategy, implementing it through various content and new media tools, data-driven decision-making according to company's KPIs • CSM (customer success management) - Turning users into customers, including training and feedback sessions • Connecting our R&D & UX team with our end-users (B2B & B2C), training and development • Telling our story: PR releases, public speaking, media appearances and podcasting • Conversation design: building, writing and analyzing chatbots and virtual humans for various verticals



Sport5 - The Sports Channel

• Israel
• Media Production
• 1 - 100 Employee

• NBA broadcaster and Analyst

  • Feb 2012 - Present

  • Analyst of "The NBA Magazine" show - starting October 2013. • Broadcasting and analyzing NBA games. Experienced in live shows. • Former editor of NBA.com's affiliated site in Israel - sport5.co.il, the Sports Channel's website. • Running "Sorokhoops", a locally leading Facebook (~25K fans) and IG (~3.5K fans), dedicated for NBA and American Basketball. Appearing on Twitter as @sorokman (30,000+ followers) • Analyst of "The NBA Magazine" show - starting October 2013. • Broadcasting and analyzing NBA games. Experienced in live shows. • Former editor of NBA.com's affiliated site in Israel - sport5.co.il, the Sports Channel's website. • Running "Sorokhoops", a locally leading Facebook (~25K fans) and IG (~3.5K fans), dedicated for NBA and American Basketball. Appearing on Twitter as @sorokman (30,000+ followers)



365Scores

• Israel
• Software Development
• 100 - 200 Employee

• Head of Marketing Operations

  • Jul 2019 - Mar 2020

  • Leading an international content team in a high-tech company: 20 workers, video editors, designers. Assigning tasks, analyzing data, improving and simplifying work processes • Content Managing, identifying trendy and important stories in real time • Building a short-term and long-term strategy, from copywriting level to look and a way of storytelling, including teaming up with growth & sales departments • Leading an international content team in a high-tech company: 20 workers, video editors, designers. Assigning tasks, analyzing data, improving and simplifying work processes • Content Managing, identifying trendy and important stories in real time • Building a short-term and long-term strategy, from copywriting level to look and a way of storytelling, including teaming up with growth & sales departments



Channel 13 News Israel

• Israel
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of Documentary Division, Main News Broadcast

  • Feb 2019 - Jun 2019

  Managing a team of video editors and researchers, overseeing producers, analysts and reporters, online editors, graphic designers and copywriters - all for a cohesive, creative, engaging and fascinating content.

• Editor in chief, Channel Ten Website (equivalent of Product Manager)

  • Feb 2016 - Jun 2019

  • Responsibility for all online content. • Leading organizational reform of synergy between TV and online desks. • Leading and implementing new social media policy and guidelines. • Building and operating a new website and mobile, from characterization, concept and basic UX/UI, via characterization and implementation of a new CMS • Managing a team of 30+ online editors, writers, video photographers and producers. • Representing the website among company senior… Show more • Responsibility for all online content. • Leading organizational reform of synergy between TV and online desks. • Leading and implementing new social media policy and guidelines. • Building and operating a new website and mobile, from characterization, concept and basic UX/UI, via characterization and implementation of a new CMS • Managing a team of 30+ online editors, writers, video photographers and producers. • Representing the website among company senior management. • Managing a monthly circulation of around 1M Shekels – transfering the website from deficit to profitability. • Thriving under daily and hourly pressure independing and within a team setting.

• Head of Online News & Radio Desk

  • Jul 2013 - Feb 2017

  Head of Digital and Radio desks: 2013-2017 Channel 10 News, Givatayim • Accompanying the merging of Nana10 with News 10 and Channel 10, via integration and dramatic improvement of the TV personnel with the other company arms. • Managing social media pages of up to 500K followes. • Implementing improved, up-to-date social media handling and awareness among TV personalities, including guidance. • Permanent connection with News 10 officials and reporters around the… Show more Head of Digital and Radio desks: 2013-2017 Channel 10 News, Givatayim • Accompanying the merging of Nana10 with News 10 and Channel 10, via integration and dramatic improvement of the TV personnel with the other company arms. • Managing social media pages of up to 500K followes. • Implementing improved, up-to-date social media handling and awareness among TV personalities, including guidance. • Permanent connection with News 10 officials and reporters around the clock. • Implementing automatization in the hourly radio newsflashes system, along with saving money and manpower, all while supporting a product to 8 major radio stations. • Creating cooperation with outside outlets. • Leading a special cooperation project between News10 and Sports Channel for the Rio 2016 Olympic Games.



Maariv

• Newspaper Publishing
• 100 - 200 Employee

• NBA, Basketball and general magazine Writer, Page Editor

  • Nov 2002 - Nov 2013

  • Covering NBA, Israeli basketball, Olympic correspondent in Beijing 2008, and various issues for all the newspaper sections and online platforms. • Being in touch, frequently, with NBA reporters, bloggers and personnel from the USA.

• Sports Chief Editor

  • Jul 2012 - Jul 2013

  • Managing and providing leadership to a team of 40 plus journalists • Dictating organizational policy, guiding editors and reporters on a daily basis. • Creating and leading special projects. • Outside of Sports: Chief editor of various special issues, including Independence Day, social entrepreneurs, and cars; Page editor in social, economical and magazine issues including "100 most influential Jews worldwide".

• Sports Deputy Editor

  • Jul 2007 - Jul 2012

  • Operating 40-45 editors, graphic designers, reporters, photographers etc, on a daily basis. • Running and executing the daily sports section and special projects - from planning the layout during morning hours, to editing texts and picking pictures, to adapting to the news developments on later hours. • Overseeing Ma'ariv Sport's online edition, directing articles and materials to print and online platforms simultaneously. • Assimilating Social Media into the sports section's printed… Show more • Operating 40-45 editors, graphic designers, reporters, photographers etc, on a daily basis. • Running and executing the daily sports section and special projects - from planning the layout during morning hours, to editing texts and picking pictures, to adapting to the news developments on later hours. • Overseeing Ma'ariv Sport's online edition, directing articles and materials to print and online platforms simultaneously. • Assimilating Social Media into the sports section's printed pages and web pages. Responsible for integration and cooperation between our website and the printed version



Galey Zahal

• Media Production
• 1 - 100 Employee

• News and Sports Reporter and Editor

  • Jan 2000 - Nov 2002