Experience

Native Shoes

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Marketing Manager

  • Jul 2022 - Present



Earth's Own Food Company

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Dec 2020 - Jan 2022

  Strategically developed the annual brand plans for half the Earth's Own portfolio including plant-based milks and spreads to compete for market leadership and gain category shares. Analyzed brand performance to identify innovation opportunities, product development and packaging improvements. Engaged with key stakeholders, projected risks, and designed consumer marketing plans.Directed new product launches and developed consumer targets to support company objectives. Led cross-functional departments on developing new products through a stage gate process by collaborating with R&D and finance. Frequently presented to the executive team for alignment on recommendations. Launched 4 new products in a new category, 2 line extensions and initiated a bold new packaging redesign.Developed direct to consumer marketing campaigns by analyzing consumer insights, competitive landscapes, category pricing, promotion effectiveness, and product performance data. Managed external agency partners for packaging, PR, influencer marketing, media buying and creative design.Managed a direct report by supporting and mentoring on all project initiatives.



Vega

• Canada
• Health, Wellness & Fitness
• 200 - 300 Employee

• Project Manager, Brand Innovation

  • Mar 2019 - Dec 2020

  Effectively led multiple core teams on product innovation projects. Drove results through strategic planning, effective decision making and tactful problem solving. Worked directly with the Senior Leadership Team and key leaders on achieving on time results. Strong multitasker with the ability to switch gears quickly when needed and with minimal impact to the business.

• Associate Brand Manager, Product Innovation

  • Oct 2015 - Mar 2019

  Led the execution of consumer insights, trend gathering and competitive monitoring to identify opportunities for product innovation. Identified key trends and brand implications that drove action plans. Developed and executed new brand and product strategy, planning, and commercialization to drive volume and long term profit growth. Gathered competitive information, developed P&Ls and recommended pricing strategies.Effectively executed marketing initiatives including B2B and B2C communications, media, promotions, digital, packaging, and new product launches. Lead cross-functional teams to execute launch and activation plans and responsible for overseeing the management of agency partners. Worked with internal creative team to develop retail POS, packaging, consumer messaging and promotions while securing legal and regulatory approval and ensuring projects met brand guidelines.Win: Successful launch of Vega Protein & Energy, from concept to launch, this winning formula was developed in 6 short months and had overwhelming customer interest.



ORGANO™

• Canada
• Food and Beverage Services
• 500 - 600 Employee

• Brand Marketing Consultant, Beauty Division

  • Jan 2019 - Sep 2019

  Provided Brand and Marketing strategies to support the new Beauty product category with a focus on growing brand awareness online and developing effective education materials to drive sales. Provided Brand and Marketing strategies to support the new Beauty product category with a focus on growing brand awareness online and developing effective education materials to drive sales.



AG Care

• Canada
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • May 2011 - Oct 2015

  Supported the development and execution of marketing programs, new product development, promotional campaigns, budgets and strategy to increase brand awareness and growth. Lead weekly Marketing and R&D meetings and ensured all communications were effectively relayed to all key stakeholders. Lead new product sampling initiatives from planning to execution. Fostered close relationships with key customer Buyers and marketing leads to ensure customer needs were always met. Managed the annual trade show strategy and event execution of over 20 annual events.



Westminster Savings Credit Union

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Programs Coordinator

  • Dec 2008 - May 2011

  As a key marketing liaison for Marketing and Sales, I worked on all campaign and promotional activity by developing campaign procedures, providing results and working closely with retail managers in developing best practices for manual tracking systems. I was able to increase internal communications between sales and marketing through an online intranet which allowed better communications for campaign updates, tracking and overall results.

• Customer Service Representative

  • Jan 2006 - Dec 2008



Aritzia

• Canada
• Retail
• 700 & Above Employee

• Sales Associate

  • Jan 2007 - Mar 2008