Experience

Far Eastern Group

• Taiwan
• Holding Companies
• 1 - 100 Employee

• Marketing & PR Specialist

  • Sep 2019 - Present

  1. Manage and execute marketing/PR campaigns and projects to establish positive relationships with internal/external stakeholders.2. Conduct business presentations to potential clients and introduce the overall planning, systems, positions, and values of Tpark.3. Develop strategies for business to enhance Corporate Social Responsibility, ensuring management strategies and future development meet stakeholders' expectations. 1. Manage and execute marketing/PR campaigns and projects to establish positive relationships with internal/external stakeholders.2. Conduct business presentations to potential clients and introduce the overall planning, systems, positions, and values of Tpark.3. Develop strategies for business to enhance Corporate Social Responsibility, ensuring management strategies and future development meet stakeholders' expectations.



Fit Taiwan

• Marketing Executive

  • Apr 2017 - Sep 2018

  • Assisted manager to collaborate with company’s education partner (American Council on Exercise) and developed suitable marketing strategies for China and Taiwan.• Responsible for the large-scale event (Boot Camp Fitness Tour 2017) in 7 different cities across China and Taiwan, the event was successful that the enrolment rate nearly doubled in the following months.• Managed the organic content of company’s official social media platforms (Facebook, WeChat, Weibo). This included: developing digital content, reorganising the latest fitness materials from education partner, and analyzing any online trends in fitness industry (Taiwan and China).• Supported relationship building with existing and potential customers, which included: answering online questions from customers and conceiving offline activities to enhance brand awareness.



HIT FM

• Reporter and news programme planner

  • Jun 2015 - Apr 2017

  • Assisted the host to originate a two-hour daily news programme. The programme was nominated for the 51st Radio Golden Bell (Radio Brand Marketing Innovation Award), the highest honour in Taiwan broadcasting industry.• Built strong network in many areas such as key politicians, celebrities, community groups, city council. • Assisted the host to originate a two-hour daily news programme. The programme was nominated for the 51st Radio Golden Bell (Radio Brand Marketing Innovation Award), the highest honour in Taiwan broadcasting industry.• Built strong network in many areas such as key politicians, celebrities, community groups, city council.