Victor Hlebetz

Head of Strategy at GRITO.cc
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Contact Information
us****@****om
(386) 825-5501
Location
Rio de Janeiro, Brazil, BR
Languages
  • Francês Elementary proficiency
  • Espanhol Professional working proficiency
  • Inglês Native or bilingual proficiency
Skills

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Credentials

  • Antropologia do Consumo e Tendências de Consumo
    CultureLab
    Dec, 2013
    - Nov, 2024
  • The Language of Hollywood: Storytelling, Sound and Color (via Coursera)
    Wesleyan University
    Mar, 2013
    - Nov, 2024
  • Gamification (via Coursera)
    University of Pennsylvania
    Sep, 2012
    - Nov, 2024

Experience

  • GRITO.cc
    • Brazil
    • Design Services
    • 1 - 100 Employee
    • Head of Strategy
      • Jun 2018 - Present

      Advertising, branding and content strategy. Consumer research & Integrated campaigns strategy. Creative briefs, brainstorming sessions, presentations and project management. Team leader. [KEY ACCOUNTS] Aliansce Sonae | Ancar Ivanhoe | Dannemann Siemsen ECAD | Energisa | Estácio | GSK | OLX | Grupo AFYA Banco Opportunity | RIOgaleão | Santo Antônio Energia Shopping Leblon | Spot Educação | Squeem (USA) Advertising, branding and content strategy. Consumer research & Integrated campaigns strategy. Creative briefs, brainstorming sessions, presentations and project management. Team leader. [KEY ACCOUNTS] Aliansce Sonae | Ancar Ivanhoe | Dannemann Siemsen ECAD | Energisa | Estácio | GSK | OLX | Grupo AFYA Banco Opportunity | RIOgaleão | Santo Antônio Energia Shopping Leblon | Spot Educação | Squeem (USA)

  • Howl! Pensamento Digital
    • Rio de Janeiro, Brazil
    • Strategy and Copywriting freelancer
      • Feb 2017 - Jun 2018

      [PARTNERS & PROJECTS] Artplan (CAIXA, Estácio, Leader e Sociedade Brasileira de Dermatologia) Marketing Vision (Bepantol) Agência UP (GloboNEWS) Versão Beta (HomeAway e Malvatrikids) [PARTNERS & PROJECTS] Artplan (CAIXA, Estácio, Leader e Sociedade Brasileira de Dermatologia) Marketing Vision (Bepantol) Agência UP (GloboNEWS) Versão Beta (HomeAway e Malvatrikids)

  • Geometry Global
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Strategy Manager
      • Jun 2016 - Nov 2016

      Shopper marketing, activation and live marketing strategy. Team leader. [KEY ACCOUNTS]* The Coca-Cola Company Kimberly Clark Professional Doutor Já *in addition to my primary role, once a week I worked as a consultant for the Ogilvy & Mather planning team. Shopper marketing, activation and live marketing strategy. Team leader. [KEY ACCOUNTS]* The Coca-Cola Company Kimberly Clark Professional Doutor Já *in addition to my primary role, once a week I worked as a consultant for the Ogilvy & Mather planning team.

  • WMcCann
    • Brazil
    • Advertising Services
    • 400 - 500 Employee
    • Strategy Manager
      • Jul 2014 - May 2016

      Data and Consumer Insights management, Business Intelligence, Market Research and Trend Report building. Team leader. [KEY ACCOUNTS] The Coca-Cola Company (via KOLAB) [PARTNER AGENCIES] DAVID | JWT | Mutato | Dentsu Ogilvy & Mather | Wieden+Kennedy [PARTNER COMPANIES] Facebook | Google | Twitter Data and Consumer Insights management, Business Intelligence, Market Research and Trend Report building. Team leader. [KEY ACCOUNTS] The Coca-Cola Company (via KOLAB) [PARTNER AGENCIES] DAVID | JWT | Mutato | Dentsu Ogilvy & Mather | Wieden+Kennedy [PARTNER COMPANIES] Facebook | Google | Twitter

  • Artplan
    • Brazil
    • Advertising Services
    • 400 - 500 Employee
    • Strategy & Research Supervisor
      • Jan 2013 - Jul 2014

      Consumer research & Integrated campaigns strategy. Team leader. [KEY ACCOUNTS] Estácio | Rock in Rio Hotel Urbano | RJZ Cyrela Ministério das Cidades | IMX Consumer research & Integrated campaigns strategy. Team leader. [KEY ACCOUNTS] Estácio | Rock in Rio Hotel Urbano | RJZ Cyrela Ministério das Cidades | IMX

  • Repense Comunicação
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Planner and Social Media Supervisor
      • Jun 2011 - Jan 2013

      Social media, Digital content and Integrated campaigns strategy. [KEY ACCOUNTS] Cultura Inglesa | Oi | Shell | Bombril O Boticário | Editora Campus-Elsevier Social media, Digital content and Integrated campaigns strategy. [KEY ACCOUNTS] Cultura Inglesa | Oi | Shell | Bombril O Boticário | Editora Campus-Elsevier

  • FCB Global
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Junior Digital Planner
      • Dec 2009 - Jun 2011

      Integrated campaigns and Digital content strategy. [KEY ACCOUNTS] SC Johnson | Kraft Foods | TIM* Aggreko | O Globo *Effie Awards winner: TIM Beta Jovem (2011) Integrated campaigns and Digital content strategy. [KEY ACCOUNTS] SC Johnson | Kraft Foods | TIM* Aggreko | O Globo *Effie Awards winner: TIM Beta Jovem (2011)

  • ThoughtLab
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Consultant
      • Sep 2009 - Oct 2009

      Digital content strategy focused on SEO. Digital content strategy focused on SEO.

  • NBS
    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Junior Digital Planner
      • Jun 2007 - Jun 2009

      Integrated campaigns and digital content strategy. [KEY ACCOUNTS] The Coca-Cola Company Estácio | Oi | Suvinil Bob's | Brasil Brokers Integrated campaigns and digital content strategy. [KEY ACCOUNTS] The Coca-Cola Company Estácio | Oi | Suvinil Bob's | Brasil Brokers

Education

  • Pontifícia Universidade Católica do Rio de Janeiro
    Bacharelado em Comunicação Social, Publicidade e Propaganda
    2004 - 2008

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