Experience

Canpump

• Canada
• Commercial and Industrial Machinery Maintenance
• 1 - 100 Employee

• Ecommerce Manager

  • Feb 2022 - Present

  Rebuilding the online store on a brand new industry-first B2B+B2C platform and integrating it with marketplaces. Running Google and Amazon ad campaigns mostly in-house. Rebuilding the online store on a brand new industry-first B2B+B2C platform and integrating it with marketplaces. Running Google and Amazon ad campaigns mostly in-house.



The NutriHub

• Wellness and Fitness Services
• 1 - 100 Employee

• Ecommerce Manager

  • Oct 2018 - Feb 2022

  Building and maintaining the ecommerce store, its content and all online marketing from scratch. Building and maintaining the ecommerce store, its content and all online marketing from scratch.



DEAL2DEAL SOLUTIONS PRIVATE LIMITED

• India

• Key Account Manager

  • Jan 2016 - Sep 2018

  Forging affiliate relationships across all verticals. Negotiating commissions, vetting sales attribution reports and handling invoicing. Curating top offers and creating content copy for web and email campaigns. Working on prototypes for an app with a USP and monetization strategy. Forging affiliate relationships across all verticals. Negotiating commissions, vetting sales attribution reports and handling invoicing. Curating top offers and creating content copy for web and email campaigns. Working on prototypes for an app with a USP and monetization strategy.



CouponDunia

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Content

  • Oct 2014 - Nov 2015

  Curating and showcasing the best e-commerce discounts in India to millions of consumers. Analyzing data for major shopping product categories. Identifying opportunities for new promotions and affiliate tie-ups and working with the Affiliate Team to get them. Working with the product team to improve website and app UX and filing bug reports.

• Assistant Manager - Affiliate Marketing

  • Jan 2013 - Sep 2014

  Managing & optimizing digital and affiliate marketing campaigns, building relationships with top Indian e-commerce merchants and affiliate networks, negotiating commissions and drafting insertion orders, building value propositions and sourcing exclusive deals, handling difficult clients and billing issues, providing key inputs and feedback on a website revamp and a new mobile app.



Directi

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Research Analyst Team Lead

  • Aug 2009 - Sep 2010

  Managing key accounts and a team.

• Quality Analyst

  • Apr 2007 - Jul 2009

  Quality and related processes, analyzing online consumer data & trends, testing ad feeds from ad networks, monitoring & optimizing content/revenue for web properties, detecting & reviewing fraudulent web activity, recruiting, process training and mentoring, documentation.

• Research Analyst

  • Jun 2006 - Mar 2007

  Analyzing & optimizing web properties to maximize revenue.