Marketing Executive

• Sep 2023 - Present

Sales Operations Executive

• Nov 2022 - Sep 2023

Marketing Operations: • Commercial o Participated in three prominent industry events to drive lead and pipeline generation o Orchestrated a highly successful online live webinar on WorkCast that saw a 42% conversion rate from registrants to live attendees o Collaborated closely with the commercial team to optimise marketing lead management o Effectively executed B2C campaigns across email and social media platforms, achieving an impressive average click-through rate of 20.2% since joining the team • Industry Event Management o Led the planning and execution of multiple networking and client events, managing supplier sourcing, invoices and sponsorships, and internal logistics o Developed comprehensive Excel spreadsheets to segment and target event attendees • Internal Comms o Spearheaded copywriting and provided marketing support for diverse omnichannel marketing platforms and promotional materials / collateral o Proficiently utilised HubSpot to orchestrate seamless end-to-end execution of email campaigns, design automated workflows, and develop captivating landing pages Sales Operations: • Commercial o Authored over 10 RFPs and RFIs, while developing compelling commercial and company introductory materials, strategy presentations, and onboarding decks o Qualified and converted 6 leads into promising opportunities within a span of two months o Implemented Lead Forensics to identify leads and capitalise on cross-selling opportunities o Streamlined and enhanced our CRM system by automating and optimising Membrain • Administration o Maintained and updated Outlook calendars and SharePoint, ensuring the accuracy and currency of all files and presentations o Proficiently utilised PowerPoint and Word to deliver compelling performance reports o Efficiently managed merchandise inventory, suppliers, and data using Excel o Demonstrated strong teamwork and cross-functional collaboration skills by actively engaging with various departments and C-Level Executives Show less

PINK Marketing Specialist

• Aug 2021 - Jul 2022

• Managed staff schedules and coordinated staff holidays to ensure smooth store operations. • Cultivated a deep understanding of client preferences, enabling me to anticipate their needs and maintain high levels of satisfaction, resulting in long-term loyalty. • Delivered exceptional customer service by offering personalised recommendations and tailored suggestions to enhance the shopping experience. • Collaborated closely with the head of department to curate and showcase over 10 captivating new floor sets for sale seasons and promotional campaigns. • Demonstrated proficiency in various aspects of cash handling, including banking procedures, while ensuring accuracy and compliance with company policies. Show less

Social Media Marketing Manager

• Dec 2021 - Jun 2022

• Proficiently employed Adobe Illustrator and Canva to craft engaging social media content. • Strategically executed brand awareness campaigns on LinkedIn, yielding a remarkable 35% surge in follower count from across 3 months. • Achieved a notable 29% boost in post engagement on LinkedIn during the same period. • Demonstrated exceptional remote working skills through part-time remote employment. • Spearheaded the development of a comprehensive team-wide social media planner exclusively tailored for LinkedIn. Show less

Events and Social Campus Director

• Sep 2021 - Dec 2021

• Collaborated with university societies, sponsors, and vendors to strategise and execute impactful recruitment, welcome, and training events. • Cultivated robust relationships with internal and external stakeholders through trust, open communication, attentive listening, and a keen understanding of their needs and objectives. • Employed Instagram and LinkedIn with finesse to promote the brand's image, effectively attracting and recruiting prospective brand ambassadors. • Collaborated with university societies, sponsors, and vendors to strategise and execute impactful recruitment, welcome, and training events. • Cultivated robust relationships with internal and external stakeholders through trust, open communication, attentive listening, and a keen understanding of their needs and objectives. • Employed Instagram and LinkedIn with finesse to promote the brand's image, effectively attracting and recruiting prospective brand ambassadors.

Seasonal Sales Associate

• Nov 2019 - Dec 2020

• Facilitated in-store marketing preparations for new floor sets, ensuring a seamless transition during sale seasons and promotional events. • Provided exceptional customer service by offering personalised recommendations and tailored suggestions based on individual needs, resulting in increased customer satisfaction. • Proficient in various aspects of cash handling, including banking procedures, ensuring accuracy and compliance with company policies. • Facilitated in-store marketing preparations for new floor sets, ensuring a seamless transition during sale seasons and promotional events. • Provided exceptional customer service by offering personalised recommendations and tailored suggestions based on individual needs, resulting in increased customer satisfaction. • Proficient in various aspects of cash handling, including banking procedures, ensuring accuracy and compliance with company policies.

Retail Supervisor

• Aug 2018 - Sep 2019

• Demonstrated exceptional customer service skills by consistently receiving positive feedback from customers both verbally and through virtual surveys, regarding their in-store experience with specific staff members. • Played a key role in coordinating and implementing various events, such as Student Nights and Black Friday deals, by collaborating closely with the team and management to plan and promote these initiatives. • Made significant contributions to the success of the Superdry store by actively participating in achieving the position of the third highest turnover store within the East of England region. Show less

Ward Volunteer Mentor

• Sep 2018 - Nov 2018

Ward Volunteer

• Jan 2018 - Aug 2018

Retail Assistant

• Jul 2017 - Jun 2018