Experience

Thom Browne, Inc.

• Retail Apparel and Fashion
• 200 - 300 Employee

• E Business Manager, APAC

  • Apr 2023 - Present

• E-Business Marketing Manager, Korea

  • Aug 2019 - May 2023



CLiKD

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Business Development Manager

  • Nov 2018 - Aug 2019

  • Budget management and reporting to CEO and COO • Managing work distribution of Business Development Team and project managing of Creative Team • Monitoring PPC and Paid Social campaigns; analysing data and reporting • Event promotion using SendGrid, Mailchimp, Facebook, LinkedIn Groups * Innovative Campaigns - Date Escape 2.0 and Love in London which featured in BBC, Forbes, GQ, Metro and MTV • Market research and customer relationship development working with Focus and Facebook Groups • Escalation of bugs and liaising with developers from Romania and London based international development agency using Jira and Monday • Investor and partnership relationship management Show less



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• London, United Kingdom

• Freelance Marketing Strategy

  • Nov 2018 - Jul 2019

  • Provide global marketing calendar to HQ, members and partners for Membership Network • Working across San Francisco HQ, and running social media marketing and email advertisement for European and London cohorts • Provide global marketing calendar to HQ, members and partners for Membership Network • Working across San Francisco HQ, and running social media marketing and email advertisement for European and London cohorts



British Chamber of Commerce in Korea

• South Korea
• International Trade and Development
• 1 - 100 Employee

• Senior Manager of the Marketing & Event Team

  • Jun 2017 - Aug 2018

  • Created, monitored and managed team P&L and project budgets• Coordinated with internal marketing and PR teams to organise communication strategies • Managed affiliate sponsorship including Email Marketing, Social Media Advertising, Quarterly Newsletter and Digital Partnerships • Sourced and managed Sponsors and Partners• Led collaborations with brands including Bentley, British Airways, Burberry, HSBC, Jaguar, Jo Malone London, Lush, PwC, SC Bank, and over 20 luxury hotels

• Marketing and Events Manager

  • Jan 2016 - May 2017

• Staff

  • Sep 2015 - Dec 2015



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• Seoul, South Korea

• Freelance Marketing Consultant

  • Mar 2015 - Sep 2015

  • Web content strategy for travel & lifestyle brand ‘From July’ • Seasonal collection naming and hashtag selection to increase sales via customers acquired through Naver (no.1 search engine in Korea) and Instagram • Prepared design proposals for customers such as the Korean Ministry of Trade, Industry and Energy Korea • Drafted exhibition proposals for the Korea Crafts & Design Foundation (KCDF) 2015 • Web content strategy for travel & lifestyle brand ‘From July’ • Seasonal collection naming and hashtag selection to increase sales via customers acquired through Naver (no.1 search engine in Korea) and Instagram • Prepared design proposals for customers such as the Korean Ministry of Trade, Industry and Energy Korea • Drafted exhibition proposals for the Korea Crafts & Design Foundation (KCDF) 2015



Teoyang studio

• Seoul, South Korea

• Project Manager, Interior Designer

  • Aug 2013 - Mar 2015

  Teo Yang Studio specialises in high-end residential and branding commercial projects, with an emphasis on modern architecture and custom detailing. (www.teoyangstudio.com) • Supervised 6 retail stores and 3 residences: managed budget, vendors, partners and clients • Managed launch of homeware brand, including branding, production, sales & marketing * Milestone - made a revenue of 7 billion KRW (£4.7 million) for the duvet set which was sold out to the third production on GS Shopping • Wrote content and designed company blog to increase traffic from Naver and Google to the eCommerce website • Ran social media channels with a focus on fashion-led Instagram • Managed media relationships including Lemontree, Milk Korea, Vogue Korea and OnStyle • Planned each episode for Teo’s TV channel, dealing with all media, editors, directors and advertising • Hosted private VIP events with Amanda Seyfried, Martha Stewart, Thom Browne and Jean-Charles de Castelbajac as guests Show less



HumanC

• Seoul, South Korea

• Interior Designer

  • Nov 2012 - Jul 2013

  HumanC specialises in the museum, exhibition and EXPO event design. (www.humanc.co.kr) • Assisted design team and marketing team for bidding on projects including a museum, expo and a biennial art show HumanC specialises in the museum, exhibition and EXPO event design. (www.humanc.co.kr) • Assisted design team and marketing team for bidding on projects including a museum, expo and a biennial art show



Metrix Corporation

• Market Research
• 1 - 100 Employee

• Market Research Intern at Buzz Index Team

  • 2008 - 2008

  • Provided basic data for establishing market entry and marketing strategy through analysing the usage and attitude of products and services, brand image and purchases • Provided Quick Response Survey; comparison with competitor brands and SWOT analysis after new product launch • Provided basic data for establishing market entry and marketing strategy through analysing the usage and attitude of products and services, brand image and purchases • Provided Quick Response Survey; comparison with competitor brands and SWOT analysis after new product launch