LaConia (Elle) Jenkins Dean

Senior Vice President, Communications, Marketing, Public Engagement at Atlanta Housing
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • Conversational in Spanish -

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5.0

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Yetunde Shorters

I have been working with LaConia for over 6 years via email for my PR clients. Her ability to communicate clearly and effective what she needs to create a great experience for her readers is exceptional. As a publicist, I appreciate LaConia's power of tapping into her network to get what she knows is already available to her from us. As a detailed oriented and highly effective communicator, anyone who gets to work with her is in good hands. BRAVO! on the content curating you do LaConia. BRAVO!

Sheri Riley

I worked with LaConia Dean at LaFace Records. She was a consummate professional. No matter how stressful the work environment was or the level of pressure she was under, she never allowed those situations or circumstance to negatively effect her work or her pose. Her vision and creative creative insight brings words to life.

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Experience

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Senior Vice President, Communications, Marketing, Public Engagement
      • Jun 2021 - Present

      Provide leadership in communications and marketing/branding, particularly through content and brand strategy aimed at accomplishing the agency’s mission and business objectives. Supervise content talent and multimedia teams. Serve as a communications consultant for senior executives and internal departments. Work in partnership with SVP of Communications, Marketing, and Public Engagement to oversee the construction, enhancement, and delivery of consistent external messages aimed at improving institutional positioning, trust, and public perception. Also assist SVP with developing departmental budget. Work with the marketing team in developing marketing strategies and programs. Strategize and help develop and moderate internal communications that positively influence employee outlook. Architect of agency’s five-year plan. Craft executive communication and provide communication consultation for senior leadership. Oversee production of content for agency’s Intranet, Internet, newsletter, news program and all-staff meeting scripts. Help plan and support special events and other efforts of public engagement.

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Communications | Director, Communications and Content Strategy
      • Oct 2019 - Jan 2021

    • Communications, Content | Senior Manger, Communications and Content Strategy
      • Jan 2018 - Oct 2019

      Established the voice of the agency while leading content development and driving strategy for departmental and agency communications and platforms. Crafted executive communication, including letters, talking points, and presentations. Produced content for agency’s Intranet, Internet, newsletter, news program, and all-staff meeting scripts. Helped plan and support special events and other efforts of public engagement. Supervised multimedia staff.

    • Communications, Content, Marketing | Content Strategist
      • Mar 2015 - Jan 2018

      Charged with developing content and providing content strategy for departmental and agency communications and platforms. Crafted executive communication, including letters, talking points, and presentations. Produced content for agency’s Intranet, Internet, newsletter, news program, and all-staff meeting scripts.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Branding, Content Strategy | Director of Content Development and Associate Creative Director
      • Jan 2014 - Mar 2015

      Worked with creative director to establish identities and marketing and communications strategies for company’s roster of national and international beauty/haircare brands, including award-winning hair tools sold in Marshall's, T.J. Maxx and Ulta. Directed, created and managed content. Spearheaded verbal branding and rebranding of various lines, including naming products and tools, and crafted eye-catching headlines and taglines. Created language for trade, consumer, advertising and website copy. Wrote copy for product user manuals. Established company's biography and CEO's profile.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Higher Education, Speech Communications | Professor of Public Speaking (Adjunct)
      • Oct 2009 - Mar 2014

      Taught basic techniques for mastering the art of public speaking and provided training on speech execution. Established syllabus and assignments. Judged and graded outlines and speeches. Created and grade examinations. Taught basic techniques for mastering the art of public speaking and provided training on speech execution. Established syllabus and assignments. Judged and graded outlines and speeches. Created and grade examinations.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Print Media, Lifestyle/Entertainment | Consulting Editor (Former Associate Editor)
      • Apr 2001 - Feb 2014

      Consulted publication leaders on the development of original, audience-appropriate content as well as plans of editorial execution. Wrote, assigned, and edited copy. Top edited features. Managed freelance writers. Acted as creative director for celebrity-driven cover and fashion shoots. Led concept discussions, directed cast members and talent, and managed projects. Served as brand representative and host, collaborating with lifestyle partners to build programs that captivate readers. Established the brand's beauty and style department through relationship building with major public relations firms and establishing a database of talent and resources, including photographers, models, wardrobe and hair stylists, and associated agencies.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Higher Education, Speech Communications | Professor of Public Speaking (Adjunct)
      • Jan 2002 - Mar 2004

      Taught students basic techniques for mastering the art of public speaking. Established syllabus and assignments. Judged and graded outlines and speeches. Created and graded examinations. Taught students basic techniques for mastering the art of public speaking. Established syllabus and assignments. Judged and graded outlines and speeches. Created and graded examinations.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Music Entertainment | Executive Assistant and Copywriter
      • Jun 1996 - Nov 2000

      Executed all communications originating from president’s office. Maintained executive calendar, coordinated travel and organized executive suite. Worked closely with Director of Artist Relations and Special Events in planning and coordinating events. Also served as company copywriter. Wrote celebrity biographies and artist tour book. Developed content for teasers, slogans and new release pages appearing in national and international trade and consumer magazines, including Hits, Billboard, Billboard Monitor, Essence, Rolling Stone, One World. Developed marketing content for label's artists, including TLC, Toni Braxton, Usher, Outkast Goodie Mob, and Pink.

Education

  • The University of Georgia
    Bachelor of Arts in Journalism (ABJ), Telecommunication Arts
  • Middleton High School
  • Texas A&M University
    Masters of Arts, Speech Communication

Community

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