Mark Wright
Marketing Director at Benchmark FR- Claim this Profile
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English -
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Bio
Alfred Tenazas
Mark managed the web development team, implementing a process for collecting and organizing all text, images and instruction in a single document. When content was needed, he was able to research and write professional articles quickly. He also reviewed and documented all work on a daily basis and organized all revisions in a single reference document, categorizing and tracking each task by level of importance. His work allowed us to convert all of our web properties months ahead of schedule. I highly recommend Mark for any Marketing Management positions.
Brian S.
Mark is a hard charger and is a great asset to any team! He has an ability to see a different perspective than most people and this is a true value to almost any organization.
Alfred Tenazas
Mark managed the web development team, implementing a process for collecting and organizing all text, images and instruction in a single document. When content was needed, he was able to research and write professional articles quickly. He also reviewed and documented all work on a daily basis and organized all revisions in a single reference document, categorizing and tracking each task by level of importance. His work allowed us to convert all of our web properties months ahead of schedule. I highly recommend Mark for any Marketing Management positions.
Brian S.
Mark is a hard charger and is a great asset to any team! He has an ability to see a different perspective than most people and this is a true value to almost any organization.
Alfred Tenazas
Mark managed the web development team, implementing a process for collecting and organizing all text, images and instruction in a single document. When content was needed, he was able to research and write professional articles quickly. He also reviewed and documented all work on a daily basis and organized all revisions in a single reference document, categorizing and tracking each task by level of importance. His work allowed us to convert all of our web properties months ahead of schedule. I highly recommend Mark for any Marketing Management positions.
Brian S.
Mark is a hard charger and is a great asset to any team! He has an ability to see a different perspective than most people and this is a true value to almost any organization.
Alfred Tenazas
Mark managed the web development team, implementing a process for collecting and organizing all text, images and instruction in a single document. When content was needed, he was able to research and write professional articles quickly. He also reviewed and documented all work on a daily basis and organized all revisions in a single reference document, categorizing and tracking each task by level of importance. His work allowed us to convert all of our web properties months ahead of schedule. I highly recommend Mark for any Marketing Management positions.
Brian S.
Mark is a hard charger and is a great asset to any team! He has an ability to see a different perspective than most people and this is a true value to almost any organization.
Credentials
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Google Ads Display Certification
Google Digital Academy (Skillshop)Aug, 2022- Oct, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Aug, 2022- Oct, 2024
Experience
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Benchmark FR
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Oil and Gas
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1 - 100 Employee
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Marketing Director
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May 2017 - Present
Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions: • Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online… Show more Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions: • Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online ordering platform for wholesale customers to order direct; • Restructured Klaviyo email marketing platform, creating segmented audiences, flows and campaigns; • Established and implemented SMS campaign strategy using Attentive to obtain and market to new customers; • Created monthly marketing calendars to coordinate upcoming campaigns; • Researched and forecasted inventory needs to ensure sales channels had appropriate inventory levels; • Drove sales using paid sources such as social media ads as well as Google and Microsoft Ads; • Created Google Shopping channel to increase brand exposure and sales; • Participated in the development of new products and implemented new product launches. Show less Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions: • Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online… Show more Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions: • Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online ordering platform for wholesale customers to order direct; • Restructured Klaviyo email marketing platform, creating segmented audiences, flows and campaigns; • Established and implemented SMS campaign strategy using Attentive to obtain and market to new customers; • Created monthly marketing calendars to coordinate upcoming campaigns; • Researched and forecasted inventory needs to ensure sales channels had appropriate inventory levels; • Drove sales using paid sources such as social media ads as well as Google and Microsoft Ads; • Created Google Shopping channel to increase brand exposure and sales; • Participated in the development of new products and implemented new product launches. Show less
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Blue Sand Group
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United States
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Advertising Services
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1 - 100 Employee
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Managing Partner
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Mar 2008 - Dec 2016
Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions: • Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch; • Analyzed analytics data for all digital platforms and adjusted campaigns to improve… Show more Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions: • Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch; • Analyzed analytics data for all digital platforms and adjusted campaigns to improve engagement; • Trained and mentored staff on digital marketing best practices and changes; • Developed content schedules for websites, blogs and social media platforms. Show less Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions: • Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch; • Analyzed analytics data for all digital platforms and adjusted campaigns to improve… Show more Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions: • Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch; • Analyzed analytics data for all digital platforms and adjusted campaigns to improve engagement; • Trained and mentored staff on digital marketing best practices and changes; • Developed content schedules for websites, blogs and social media platforms. Show less
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EcoBox
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United States
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Packaging and Containers Manufacturing
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1 - 100 Employee
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General Manager
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Mar 1997 - Mar 2008
Oversaw the implementation of operational activities of two additional locations and an increase in revenue from $250,000 to $3,000,000+ per year. Key Contributions: ➢ Oversaw operations for three locations including managing inventory, logistics, and customer relations; ➢ Negotiated product pricing with vendors to increase profitability and control costs; ➢ Easily collaborated with diverse colleagues including Directors, Affiliate Marketers, and Board Members. Oversaw the implementation of operational activities of two additional locations and an increase in revenue from $250,000 to $3,000,000+ per year. Key Contributions: ➢ Oversaw operations for three locations including managing inventory, logistics, and customer relations; ➢ Negotiated product pricing with vendors to increase profitability and control costs; ➢ Easily collaborated with diverse colleagues including Directors, Affiliate Marketers, and Board Members.
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US Navy
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United States
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Armed Forces
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700 & Above Employee
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Public Affairs Specialist
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Aug 1987 - May 1994
Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge). Key Contributions: ➢ Created more than 200 news, feature and sports articles; ➢ Performed as an on-air talent for more than 400 radio broadcasts; ➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft… Show more Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge). Key Contributions: ➢ Created more than 200 news, feature and sports articles; ➢ Performed as an on-air talent for more than 400 radio broadcasts; ➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft carrier, U.S.S Carl Vinson. This included responding to tour requests, training tour guides, maintaining schedules and coordinating with base security to grant access to tour participants; ➢ Honorable Discharge - United States Navy. Show less Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge). Key Contributions: ➢ Created more than 200 news, feature and sports articles; ➢ Performed as an on-air talent for more than 400 radio broadcasts; ➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft… Show more Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge). Key Contributions: ➢ Created more than 200 news, feature and sports articles; ➢ Performed as an on-air talent for more than 400 radio broadcasts; ➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft carrier, U.S.S Carl Vinson. This included responding to tour requests, training tour guides, maintaining schedules and coordinating with base security to grant access to tour participants; ➢ Honorable Discharge - United States Navy. Show less
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Education
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1994 - 1996
St.Edward's University
Bachelor of Science (B.S.), Communication and Media Studies -
1987 - 1988
Defense Information School
Basic Journalism Course, Journalism -
1984 - 1986
Texas State University
Public Relations/Image Management
Community
