Media Strategist

• Jan 2023 - Present

Marketing Manager

• Mar 2021 - Jan 2023

Consulting

• Aug 2020 - Oct 2021

Sr. Marketing Manager

• Mar 2015 - Jul 2019

As the senior marketing manager of Platypus, SealLine and PackTowl, I played a fundamental role in bringing products to market. My involvement elevated the Go-To-Market strategy and process which established better brand and channel alignment. I also led the vision, creation and management of the marketing team and marketing plans + budgets across these three category leading brands. As the senior marketing manager of Platypus, SealLine and PackTowl, I played a fundamental role in bringing products to market. My involvement elevated the Go-To-Market strategy and process which established better brand and channel alignment. I also led the vision, creation and management of the marketing team and marketing plans + budgets across these three category leading brands.

Project Manager/Account Manager

• Mar 2014 - Jan 2015

I operated as both the account and project manager for Hammerquist Studios, a boutique marketing agency. As one of three managers, I was instrumental in managing relationships of retainer and new clients and ensuring client satisfaction. As a highly organized project manager, I excelled at resourcing planning, establishing + managing timeline and budgets, and monitoring progress and risk. I operated as both the account and project manager for Hammerquist Studios, a boutique marketing agency. As one of three managers, I was instrumental in managing relationships of retainer and new clients and ensuring client satisfaction. As a highly organized project manager, I excelled at resourcing planning, establishing + managing timeline and budgets, and monitoring progress and risk.

Marketing Manager - Stanley Brand

• May 2010 - Mar 2014

During my tenure at Stanley, I was influential in growing the brand and expanding the audience from a blue-collar worker to hunter, fisher, and outdoor enthusiast. I developed and managed all B2B focused marketing materials, workbooks, packaging, trade shows and established the first ever digital asset management system for the brand. I was responsible for management of B2C including multi-channel brand campaigns, events, website and content. During my tenure at Stanley, I was influential in growing the brand and expanding the audience from a blue-collar worker to hunter, fisher, and outdoor enthusiast. I developed and managed all B2B focused marketing materials, workbooks, packaging, trade shows and established the first ever digital asset management system for the brand. I was responsible for management of B2C including multi-channel brand campaigns, events, website and content.

Marketing Coordinator - K2 Skis, K2 Telemark

• Nov 2003 - May 2010

I was responsible for implementing messaging and communication across all marketing facets including print campaigns, catalogs, trade shows, and retail POS programs for both brands – K2 Skis and K2 Telemark. I was the visionary and executor of a charitable fundraising skiing and snowboarding event, The Pink Chase which raised over $30K for The Breast Cancer Research Foundation. I managed 14 athletes across 2 women's teams and 2 men's teams. I was responsible for implementing messaging and communication across all marketing facets including print campaigns, catalogs, trade shows, and retail POS programs for both brands – K2 Skis and K2 Telemark. I was the visionary and executor of a charitable fundraising skiing and snowboarding event, The Pink Chase which raised over $30K for The Breast Cancer Research Foundation. I managed 14 athletes across 2 women's teams and 2 men's teams.