Experience

Hawaiian Style Rentals & Sales

• United States
• Retail
• 1 - 100 Employee

• Director of Growth Marketing

  • Aug 2023 - Present

  Responsible for the strategic planning, execution, and continuous optimization of digital marketing strategies, aiming to increase rentals business by 5-10% YoY through owned and paid channels. • Developing and executing email marketing strategy, content, and design for sales business (post purchase, list growth, top of mind, lead and demand generation). • Collaborating with a digital advertising agency to create results-driven advertising campaigns that contribute to the overall success of the business. Show less



NIU Honolulu - Electric mopeds, electric bikes, and kick scooters

• Oahu, Hawaii

• Director of Marketing

  • Nov 2021 - Jul 2023

  Developed and implemented online and offline integrated marketing campaigns while localizing brand strategy to build brand awareness and drive sales for e-commerce and retail. Remotely managed a PR agency, paid media agency, content creator, and graphic design team to support marketing plans. Key Accomplishments: • Drove incremental sales of 40% quarter over quarter. • Increased website engagement rate by 28% year over year. • Provided hands-on execution and ongoing project management of digital strategy across key channels (email, social media, website, PR, paid advertising, influence marketing, partnerships, events). • Managed marketing budget and analyzed key performance indicators to evaluate the effectiveness of marketing strategy and provided recommendations for improvement. • Kept abreast of consumer behavior and competitor product launches. Show less



Alpert Jewish Community Center

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Jul 2017 - Sep 2020

  Developed and executed marketing programs and campaigns for all revenue generating sectors (membership, pre-school, swim school, fundraising). In addition to, leading the organization's brand strategy in an effort to enhance brand awareness, acquire new members, and foster member loyalty. Key Accomplishments: • Improved brand experience with a cohesive content strategy across owned, earned and paid media, boosting community trust and increasing brand affinity, leading to a 43% YoY increase in member engagement with the organization's mission. • Successfully spearheaded fundraising campaigns that strategically harnessed key narratives and essential stories, resulting in the recruitment of over $200,000 in donations from dedicated community supporters. • Increased new member acquisition rate by 60-90% MoM by strategizing and implementing integrated marketing campaigns using key channels (web, social media, PR, email, print, digital advertising). • Designed a brand strategy and retention program for aquatics program resulting in an increase of 30% retention. • Achieved a 50% reduction in website bounce rate by orchestrating the development of a new website through collaboration with an external agency ensuring a user-friendly experience and SEO best practices. • Created a comprehensive bi-monthly program guide, boosting new member participation by 35% and decreased cost of print materials by 15%. • Identified target audience, value proposition, brand strategy, and positioning to create the brand’s story and applied it to content marketing across all digital media and traditional communication touchpoints. Show less



Conversion Systems

• United States
• Advertising Services
• 1 - 100 Employee

• Client Manager

  • Feb 2011 - May 2012

  Managed several clients’ e-commerce websites performance by leading an internal team to develop account specific e-commerce strategies to maximize conversion rate and achieve profitable growth. • Kept a steady 4-5% conversion rate by extensive A/B and MVT, while optimizing online user experience and purchase funnel performance via the use of cross-sells, upsells, and ongoing remarketing. • Managed project timelines, tracked KPIs, ROIs, QA, and reported performance analysis to clients and stakeholders. Show less



Intelligent Beauty

• Advertising Services
• 1 - 100 Employee

• Online Marketing Manager

  • Nov 2009 - Oct 2010

  Optimized landing page performance for beauty E-commerce websites, by testing a variety of strategies and past learnings, increasing conversion by 3-5%. • Collaborated with data analysts to understand customer behavior and purchase patterns to create landing page iterations.• Tracked KPIs and reported results to key stakeholders and senior executives on a weekly basis.

• Affiliate Campaign Manager

  • May 2009 - Nov 2009

  Developed all affiliate marketing creative assets and supervised day-to-day operations, driving customer acquisition through performance-based emails and online banner campaigns.• Monitored key metrics and completed revenue and cost reports on an ongoing basis.



Hilton Hotels Corporation

• Beverly Hills, California, United States

• Assistant Manager, Marketing Communications

  • Jan 2007 - Oct 2008

  Oversaw all aspects of various HHonors hotel collateral materials and paper enrollments worldwide including, creative briefs, messaging, translations, regional operations, data entry vendor, inventory, and distribution. • Partnered with Database, Operations, and regional teams to ensure global marketing initiatives were properly implemented and supported at hotels worldwide. • Collaborated with external agencies to redesign all member and hotel communication pieces with a new, streamlined visual identity, differentiating Hilton from its competitors and to save costs. Show less



The Coffee Bean & Tea Leaf®

• Singapore
• Food and Beverage Services
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2005 - Jan 2007

  Supported the VP and Director of Marketing in developing and executing worldwide and regional retail marketing strategies and promotions for new product launches from conception to execution. • Coordinated the execution of all marketing print materials, including retail POS, menus, and packaging by managing creative and print timelines with internal graphic designers, external agencies, and print vendors. • Aligned with licensing partners to propel brand messaging and highlight pivotal product narratives. • Planned promotional calendar schedules with Operations, Product Management and Purchasing departments to ensure the timely release of products that generated momentum and high-quality sales leads worldwide. Show less